Role Overview Native Pet is seeking a senior Copy Lead to own and evolve our brand voice, campaign storytelling, and product messaging across every consumer touchpoint. This is a strategic, concept-driven role for a writer who leads big ideas and narrative systems, not just executional output. Our creative organization uses carefully trained GPT workflows to accelerate copy production for select high-volume channels such as CRM and growth testing. The Copy Lead plays a critical role in shaping, training, and governing these systems ensuring speed never comes at the expense of clarity, performance, or brand integrity. This role focuses human creative energy where it matters most: campaign concepts, product storytelling, launch narratives, retail moments, and brand platforms–while building frameworks that allow AI-assisted copy workflows to scale responsibly. This is a remote/work from home position. What You’ll Own: Brand Voice & Messaging Leadership - Own and evolve Native Pet’s brand voice and tone across channels - Build messaging architecture and narrative frameworks across funnel stages - Develop clear copy standards and brand voice guidelines - Ensure consistency across packaging, PDP, paid, CRM, retail, and PR - Act as senior copy voice across creative and marketing org and be able to present and defend messaging rationale to leadership Campaign & Concept Development - Lead copy for integrated campaigns and brand platforms - Partner with Creative and Marketing to develop campaign territories and big ideas - Write campaign headlines, scripts, and narrative systems - Translate brand strategy into emotionally resonant storytelling Product & Commercial Storytelling - Lead product positioning and launch messaging - Build benefit frameworks and claims language in partnership with regulatory and product teams - Own high-impact product storytelling across PDP, Amazon, and retail - Turn technical nutrition and ingredient science into consumer-clear language AI-Accelerated Copy Systems Leadership - Help design and train GPT-based copy workflows for approved use cases - Build prompt frameworks and guardrails for GPT copy generation - Oversee quality control and brand alignment of AI-assisted outputs - Enable speed and scale in: - CRM flows - Lifecycle messaging - Growth testing variants - Performance ad iterations High-Impact Brand Moments - Own copy for PR boxes, retail launches, and trade show storytelling - Lead messaging for brand activations and premium moments - Partner with packaging and design teams - Develop retail and shelf storytelling systems Who You Are - 8+ years in senior brand or campaign copy roles - Strong concepting and narrative platform experience - Proven campaign and integrated storytelling work - Experience building or governing brand voice systems - Comfortable working with AI-assisted creative workflows

We're looking for a full-time Art Director who leads with creative vision and isn't afraid to work at the edge of what's possible. Someone who can move between real-world shoots, graphic design, and AI-generated storytelling without losing aesthetic integrity or emotional pull.You'll be a creative leader on projects spanning campaigns, branding, production, ongoing content retainers, and beyond. This role is for someone who understands that content is identity—and that in the health, wellness, and self-care space, every visual choice is a signal of trust. You move between directing a shoot and prompting a generative model with equal confidence, and you're excited about building creative systems that scale without losing the human touch that makes great work feel great.

• Lead art direction across photography, design, video, and AI-generated content, maintaining visual consistency and brand integrity • Develop and execute creative concepts that align with strategic briefs and client goals • Lead production for photoshoots and video shoots, including briefing photographers, DPs, stylists, talent, and post-production partners • Work hands-on with AI tools to generate imagery, using these technologies to accelerate ideation and scale content production • Build visual systems and content guidelines that work across platforms and campaigns • Provide creative direction for UGC and influencer content maintaining brand standards • Collaborate with strategy, social, and account teams to ensure content is platform-native and performance-aware • Support Herman-Scheer initiatives, including agency content, case studies, new business/pitch proposals

About Us At One10, we are more than just a workplace; we are a community of individuals who share a common belief – the belief in better products and, equally important, the belief in a better you. Believe in Better Solutions: We take pride in the work we do because we believe in the transformative powers of innovation and recognition. Our commitment to excellence drives us to create solutions that go beyond the ordinary, solutions that have a positive impact on the lives of our customers and clients. Joining One10 means contributing to a culture of continuous improvement, where each day is an opportunity to push boundaries, challenge the status quo, and redefine what's possible. We believe in crafting solutions that make a difference and in setting new standards for quality and ingenuity. Believe in a Better You: At One10, we recognize that our greatest asset is our people. We are committed to fostering an environment that empowers you to thrive both personally and professionally. We believe that by investing in your growth and well-being, we collectively strengthen our ability to achieve greatness. From tailored development programs to a supportive and inclusive culture, we are dedicated to providing the resources and encouragement needed for you to become the best version of yourself. Your success is not just a professional goal; it's our shared commitment. Job Description Responsible for developing innovative marketing and training materials to meet client objectives. Act as the creative lead on assigned projects, including onboarding other art directors. Apply brand standards across all deliverables. Scope of Work • Concept high-quality, impactful print and/or electronic creative product • Present ideas and/or creative comps to internal team and external clients when appropriate • Work with Account Team, CD and training/creative writers to understand the client objectives • Act as the lead designer in the development of creative based on client objectives and design standards • Design digital and/or print materials to meet those objectives, focused primarily on print and online magazine for automotive client • Handle projects from original inception through pre-press production layouts as assigned • Mentor and guide other designers working on the print and interactive and collateral deliverables • Develop effective working relationships with other team members; i.e. copywriters, training managers, project managers • Work with external vendors if necessary (printers) Maximum Base Pay 50.00 USD