Native Pet

Head of Brand Marketing Location: Remote Reports to: CMO About Native Pet At Native Pet, we’re redefining what better nutrition looks like for dogs. We make high-quality, vet-developed supplements made with clean, effective ingredients that help dogs live healthier, happier lives. We’re a fast-growing brand built on transparency, trust, and a deep love for dogs. As we continue to scale, we’re looking for a Head of Brand Marketing to lead the next evolution of the Native Pet brand and help shape one of the most exciting emerging brands in pet wellness. The Role We’re looking for a big-thinking brand builder and storyteller who knows how to create brands that people talk about. The Head of Brand Marketing will steward the full Native Pet brand ecosystem, spanning brand strategy, integrated campaigns, organic social, PR, partnerships, creators, out-of-home, and experiential activations. This leader will play a central role in shaping how Native Pet shows up in culture, translating our mission into compelling storytelling and memorable brand moments that build lasting emotional connections with dog parents. This role requires someone who can operate at both visionary and executional levels: developing bold brand ideas while leading teams and partners to bring them to life across channels. The ideal candidate has a deep understanding of modern brand building, including how to create culturally resonant work that earns attention and drives viral conversation. What You’ll Do Define and Lead the Brand Vision Own and evolve the overarching brand strategy for Native Pet as the company scales. You’ll shape our positioning, narrative, and brand voice, ensuring clarity and consistency across every consumer touchpoint. Partnering closely with leadership, you’ll translate business priorities into a compelling brand platform that builds long-term brand equity and differentiation in the pet wellness space. Create Big Ideas That Drive Culture and Conversation Lead the development of bold, integrated campaigns and brand moments that break through the noise. You’ll champion big creative ideas that travel across social, PR, creators, partnerships, out-of-home, and experiential activations, creating work that drives awareness, engagement, and cultural relevance. You bring a strong instinct for what makes content shareable, buzzworthy, and culturally resonant, and understand how to design campaigns that generate viral momentum and organic conversation. Just as importantly, you’re scrappy and resourceful, able to turn smart insights, timely moments, and creative storytelling into outsized brand impact without relying on large budgets. Build Community Through Creators, Partnerships & Social Oversee the ecosystem of creators, influencers, brand collaborations, and organic social channels that amplify the Native Pet story. You’ll cultivate authentic partnerships with creators, tastemakers, and aligned brands that expand reach and deepen engagement. This role requires a strong understanding of how modern brands grow through community, creator ecosystems, and culturally relevant content. Bring the Brand to Life Through Experiences and Activations Concept and lead events, partnerships, and experiential activations that translate the Native Pet brand into memorable real-world moments. From community-driven gatherings to cultural collaborations and creator-led experiences, you’ll design activations that generate excitement, earned media, and highly shareable content. You’re equally comfortable dreaming up big brand moments and executing them in scrappy, creative ways, finding opportunities to create memorable experiences and content without relying on large production budgets. You know how to turn activations into content engines that extend far beyond the event itself. What We’re Looking For - 10–12+ years of experience in brand marketing, ideally within high-growth consumer brands - Proven ability to lead integrated brand campaigns and storytelling - Experience building culturally relevant brands through creators, partnerships, PR, and social - Strong leadership experience managing teams and cross-functional collaboration - Strong creative instincts and taste, with an intuitive understanding of what makes brands culturally relevant and shareable You Might Be a Great Fit If - You naturally think in big ideas and brand moments, not just marketing channels - You have strong instincts for what makes people stop scrolling, share content, and talk about brands - You thrive in scrappy, entrepreneurial environments - You enjoy turning cultural insights, creator relationships, and partnerships into brand momentum - You care deeply about building brands that people genuinely love and advocate for Why Join Native Pet - Competitive salary with opportunity for equity and performance bonus - Opportunity to help build a category-defining brand in one of the fastest-growing segments of pet wellness - Collaborative, empathetic team that values creativity, ambition, and balance - Flexible remote work and open vacation policy designed to support rest and sustainability - St. Louis office located at the newly renovated City Foundry campus - Dogs and cats welcome in the office (obviously)

Role Overview Native Pet is seeking a senior Copy Lead to own and evolve our brand voice, campaign storytelling, and product messaging across every consumer touchpoint. This is a strategic, concept-driven role for a writer who leads big ideas and narrative systems, not just executional output. Our creative organization uses carefully trained GPT workflows to accelerate copy production for select high-volume channels such as CRM and growth testing. The Copy Lead plays a critical role in shaping, training, and governing these systems ensuring speed never comes at the expense of clarity, performance, or brand integrity. This role focuses human creative energy where it matters most: campaign concepts, product storytelling, launch narratives, retail moments, and brand platforms–while building frameworks that allow AI-assisted copy workflows to scale responsibly. This is a remote/work from home position. What You’ll Own: Brand Voice & Messaging Leadership - Own and evolve Native Pet’s brand voice and tone across channels - Build messaging architecture and narrative frameworks across funnel stages - Develop clear copy standards and brand voice guidelines - Ensure consistency across packaging, PDP, paid, CRM, retail, and PR - Act as senior copy voice across creative and marketing org and be able to present and defend messaging rationale to leadership Campaign & Concept Development - Lead copy for integrated campaigns and brand platforms - Partner with Creative and Marketing to develop campaign territories and big ideas - Write campaign headlines, scripts, and narrative systems - Translate brand strategy into emotionally resonant storytelling Product & Commercial Storytelling - Lead product positioning and launch messaging - Build benefit frameworks and claims language in partnership with regulatory and product teams - Own high-impact product storytelling across PDP, Amazon, and retail - Turn technical nutrition and ingredient science into consumer-clear language AI-Accelerated Copy Systems Leadership - Help design and train GPT-based copy workflows for approved use cases - Build prompt frameworks and guardrails for GPT copy generation - Oversee quality control and brand alignment of AI-assisted outputs - Enable speed and scale in: - CRM flows - Lifecycle messaging - Growth testing variants - Performance ad iterations High-Impact Brand Moments - Own copy for PR boxes, retail launches, and trade show storytelling - Lead messaging for brand activations and premium moments - Partner with packaging and design teams - Develop retail and shelf storytelling systems Who You Are - 8+ years in senior brand or campaign copy roles - Strong concepting and narrative platform experience - Proven campaign and integrated storytelling work - Experience building or governing brand voice systems - Comfortable working with AI-assisted creative workflows