• Build and run the full marketing function • Own demand generation, positioning, web, content, events, sales collateral, martech, and marketing operations • Drive pipeline across two different motions • Support both: a compliance-focused SaaS offering with a more intuitive software-style growth motion and a services business that requires more nuanced positioning, trust, credibility, and education-driven marketing • Help shape both sides of the platform • Lead the multi-brand and platform positioning challenge • Help clarify how the businesses should be positioned today • Fix the messaging • Overhaul the web presence • Build a smarter revenue engine • Support sales with real output

• Manage Delegated Tasks: Review and approval on behalf of the CMO day-to-day administrative tasks within the HRIS (Workday) - i.e. approve time off requests. • Expense Reports: Prepare, review, and submit accurate expense reports, if applicable. • Presentation Materials: Develop and maintain presentation decks, ensuring alignment with the CMO’s tone, objectives, and strategic goals. • Ad Hoc Support: Respond to miscellaneous requests, including accessing files and coordinating special projects. • Comprehensive Travel Planning: Arrange and manage domestic and international travel for the CMO, including transportation, lodging, and detailed itineraries. • Event Logistics: Coordinate logistics for leadership offsites, Board meetings, and other events, including vendor negotiations, meal planning, transportation, and onsite technical needs. • Vendor Management: Secure favorable terms with hotels, transportation providers, and other vendors to ensure seamless experiences. • Scheduling: Manage the scheduling of leadership meetings, leadership offsites, and key cross-functional meetings. • Leadership Meeting Logistics: Oversee planning for leadership team offsites, including hotel and venue arrangements, agendas, attendee communication, and tracking action items. • Preparation & Follow-up: Ensure all meeting attendees are informed of agendas, key discussion points, and necessary pre-meeting preparation. • Send timely reminders and follow up with action items, ensuring accountability and resolution of deliverables. • Action Tracking: Track parking lot items, follow-ups, and deliverables for leadership meetings to ensure accountability and timely resolution. • Budget Monitoring: Partner with Finance to draft budgets, track adherence, and provide updates on hiring and resource allocation plans. • Invoice Approvals: Review and approve executive invoices for accuracy and adherence to budget guidelines. • Contract Routing: Manage contracts through procurement channels, ensuring timely processing and compliance with policies.

• Lead the development and rollout of the company narrative, product positioning, PR messaging, and GTM strategy for the healthcare market • Build and execute marketing strategies and campaigns that expand awareness, generate qualified funnel growth, and support customer acquisition and retention in a cost‑effective manner • Oversee product marketing, including segmentation, buyer insights, competitive intelligence, and sales enablement • Lead account-based marketing strategies that support adoption, loyalty, referenceability, and expansion • Direct all demand generation programs, including SEM, SEO, ABM, and paid media, with clear ROI, CAC efficiency, and qualified funnel contribution targets • Own the company’s events and trade show strategy, ensuring consistent messaging, strong presence, and measurable and cost‑responsible pipeline impact • Improve messaging, content, and campaign performance through ongoing analysis and insights sharing across the organization • Leverage owned and third‑party channels to broaden reach and strengthen brand authority at efficient cost • Manage and develop a high‑performing marketing team that delivers creativity, operational excellence, and measurable results

• Devise publishing strategies for Mob Entertainment, including branding strategy, publishing timeline, distribution platform negotiation, and pricing strategy • Design product go-to-market strategy and drive publishing objectives to be achieved • Lead and continually enhance publishing center organization framework to best integrate brand, product planning, marketing, live ops, partnerships, community & competitive gaming capabilities; • Stay current with evolving market insights and use demands, and explore new product development opportunities • Go deep with studio leaders and partner to develop and deliver and innovative go to market marketing strategy that resonates with the designated players base • Iterate on creative concepts to develop a clear identify for new games from the ground up • Build consensus through relationships and leadership across the organization • Develop and implement comprehensive consumer marketing strategies to drive consumer engagement and retention for video games, applications, and all businesses and initiatives within and supported by Mob Entertainment • Create, execute, manage and measure marketing campaigns aimed at achieving the studios goals and retaining users to a video game brand/product • Deliver upon specific OKRs and KPIs as measurement of success for the user acquisition, revenue generation and repeat engagement (clicks, shares and revenue) of our consumer based products and solutions • Collaborate with the Licensing to create engaging and high-converting ads that resonate with our target consumer audience • Manage and optimize advertising budgets across various channels, including but not limited social media, social, search, display, and influencer marketing • Analyze and monitor campaign performance using relevant KPIs, providing data-driven insights to guide decision-making and future strategies • Build and maintain relationships with external partners, such as ad networks, creative agencies, and influencers, to optimize campaign effectiveness • Stay up-to-date with industry trends, best practices, and emerging technologies to ensure continuous growth and innovation within our marketing efforts