• Devise publishing strategies for Mob Entertainment, including branding strategy, publishing timeline, distribution platform negotiation, and pricing strategy • Design product go-to-market strategy and drive publishing objectives to be achieved • Lead and continually enhance publishing center organization framework to best integrate brand, product planning, marketing, live ops, partnerships, community & competitive gaming capabilities; • Stay current with evolving market insights and use demands, and explore new product development opportunities • Go deep with studio leaders and partner to develop and deliver and innovative go to market marketing strategy that resonates with the designated players base • Iterate on creative concepts to develop a clear identify for new games from the ground up • Build consensus through relationships and leadership across the organization • Develop and implement comprehensive consumer marketing strategies to drive consumer engagement and retention for video games, applications, and all businesses and initiatives within and supported by Mob Entertainment • Create, execute, manage and measure marketing campaigns aimed at achieving the studios goals and retaining users to a video game brand/product • Deliver upon specific OKRs and KPIs as measurement of success for the user acquisition, revenue generation and repeat engagement (clicks, shares and revenue) of our consumer based products and solutions • Collaborate with the Licensing to create engaging and high-converting ads that resonate with our target consumer audience • Manage and optimize advertising budgets across various channels, including but not limited social media, social, search, display, and influencer marketing • Analyze and monitor campaign performance using relevant KPIs, providing data-driven insights to guide decision-making and future strategies • Build and maintain relationships with external partners, such as ad networks, creative agencies, and influencers, to optimize campaign effectiveness • Stay up-to-date with industry trends, best practices, and emerging technologies to ensure continuous growth and innovation within our marketing efforts

• Lead positioning, messaging, and solution enablement for the global large CSP market. • Develop differentiated solution narratives connecting Calix technical capabilities to Tier 1 business priorities. • Tailor presentations and materials for Tier 1 opportunities. • Support new product introductions and market feedback gathering.

• You will ensure that Marketing’s influence is visible from first website touch through closed-won revenue, with clear accountability across the entire funnel • Build and own a Marketing Operations roadmap aligned to Marketing OKRs and GTM priorities • Drive quarterly planning, prioritization, and capacity tradeoffs across Sales, CS, and Marketing • Architect a scalable demand engine across inbound, outbound, lifecycle, paid, partner, and expansion motions. • Translate marketing strategy into measurable funnel design, conversion optimization plans, and pipeline creation targets. • Establish standardized executive dashboards and board-ready reporting across the full funnel (Lead → MQL → SQL → Pipeline → Revenue). • Own end-to-end funnel analytics, including pipeline sourcing, multi-touch attribution, and buyer journey influence. • Identify and close conversion gaps across the funnel (inbound conversion, demo-to-SDR handoff, MQL-to-SQL, and pipeline velocity). • Deliver pacing and performance insights that inform revenue forecasting and GTM planning. • Establish visibility into pre-MQL performance, including traffic quality, source mix, engagement depth, and content performance. • Own and optimize the Marketo ↔ Salesforce architecture, ensuring clean lifecycle management, data synchronization, campaign tracking, and attribution integrity. • Identify automation and AI opportunities that increase efficiency and insight speed • Lead attribution strategy, data governance, and campaign taxonomy standards. Establish rigorous campaign taxonomy, naming conventions, and governance frameworks to support scalable reporting. • Ensure scalable data models that support advanced analytics and forecasting • Partner with Marketing on website strategy, CMS optimization, and real-time engagement tools (e.g., conversational marketing platforms, AI-powered chatbot solutions such as Qualified or similar tools). • Ensure airtight conversion-tracking and lead-routing infrastructure from the website to SDRs. • Implement clear intake, prioritization, and SLA frameworks • Establish consistent weekly and quarterly planning cadences • Partner closely with Sales and Business Development to optimize demo-to-SDR handoff, speed-to-lead performance, qualification criteria, and lead routing logic. • Ensure shared accountability across Marketing and Sales for pipeline creation and conversion outcomes • Define Marketing’s KPI framework and connect investment to SaaS unit economics • Improve conversion, reporting efficiency, and data accuracy • Lead and develop the Marketing Ops and Analytics team • Build specialized expertise across funnel analytics, attribution modeling, lifecycle optimization, and marketing systems architecture

• Oversee the strategic design, implementation, and scaling of the organization's Account-Based Marketing (ABM) and B2B2C marketing functions • Architect a Marketing-as-a-Service model that bridges B2B relationships with end-consumer activation • Direct the development of scalable marketing frameworks for enterprise clients • Hold ultimate accountability for account-based marketing initiatives' performance • Ensure clear communication of service value to consumer base • Establish measurement models and define KPIs