This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. And that's where you come in: - Oversee creative execution - Partner with the Global Creative Director to lead the development and execution of all brand and digital collateral. Ensure projects are delivered on brand, on time, and within budget. This includes concept development, design, copywriting, and production. - Maintain brand consistency - Ensure all creative output adheres to established brand guidelines and maintains a consistent brand voice and visual identity across all channels. - Present creative concepts - Confidently present creative concepts and campaign ideas to internal stakeholders, clearly articulating the strategic rationale and creative vision behind each initiative. - Stay ahead of trends - Monitor industry trends, emerging technologies, and creative best practices. Leverage insights and data from multiple sources to inform creative strategy and identify opportunities for innovation. - Manage resources - Effectively manage creative resources, including budget allocation, vendor relationships, and project timelines, to ensure efficient and high-quality delivery. - Collaborate cross-functionally - Partner closely with marketing teams (segments, communications, and digital), customer experience, product marketing, and sales to ensure creative initiatives are aligned and integrated across the organization. - Provide constructive feedback - Offer regular, actionable feedback to team members to support their professional growth and improve overall creative output. - Champion creative excellence - Promote a culture of creativity, collaboration, and excellence within the team and across the organization. Benefits - Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. - Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. - Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. - Comprehensive wellness programs and mental health support. - Annual learning and development stipends to support your growth. - The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations. - Motivosity employee recognition program. - A culture rooted in inclusivity, support, and meaningful connection.

Role Overview Native Pet is seeking a senior Copy Lead to own and evolve our brand voice, campaign storytelling, and product messaging across every consumer touchpoint. This is a strategic, concept-driven role for a writer who leads big ideas and narrative systems, not just executional output. Our creative organization uses carefully trained GPT workflows to accelerate copy production for select high-volume channels such as CRM and growth testing. The Copy Lead plays a critical role in shaping, training, and governing these systems ensuring speed never comes at the expense of clarity, performance, or brand integrity. This role focuses human creative energy where it matters most: campaign concepts, product storytelling, launch narratives, retail moments, and brand platforms–while building frameworks that allow AI-assisted copy workflows to scale responsibly. This is a remote/work from home position. What You’ll Own: Brand Voice & Messaging Leadership - Own and evolve Native Pet’s brand voice and tone across channels - Build messaging architecture and narrative frameworks across funnel stages - Develop clear copy standards and brand voice guidelines - Ensure consistency across packaging, PDP, paid, CRM, retail, and PR - Act as senior copy voice across creative and marketing org and be able to present and defend messaging rationale to leadership Campaign & Concept Development - Lead copy for integrated campaigns and brand platforms - Partner with Creative and Marketing to develop campaign territories and big ideas - Write campaign headlines, scripts, and narrative systems - Translate brand strategy into emotionally resonant storytelling Product & Commercial Storytelling - Lead product positioning and launch messaging - Build benefit frameworks and claims language in partnership with regulatory and product teams - Own high-impact product storytelling across PDP, Amazon, and retail - Turn technical nutrition and ingredient science into consumer-clear language AI-Accelerated Copy Systems Leadership - Help design and train GPT-based copy workflows for approved use cases - Build prompt frameworks and guardrails for GPT copy generation - Oversee quality control and brand alignment of AI-assisted outputs - Enable speed and scale in: - CRM flows - Lifecycle messaging - Growth testing variants - Performance ad iterations High-Impact Brand Moments - Own copy for PR boxes, retail launches, and trade show storytelling - Lead messaging for brand activations and premium moments - Partner with packaging and design teams - Develop retail and shelf storytelling systems Who You Are - 8+ years in senior brand or campaign copy roles - Strong concepting and narrative platform experience - Proven campaign and integrated storytelling work - Experience building or governing brand voice systems - Comfortable working with AI-assisted creative workflows

We're looking for a full-time Art Director who leads with creative vision and isn't afraid to work at the edge of what's possible. Someone who can move between real-world shoots, graphic design, and AI-generated storytelling without losing aesthetic integrity or emotional pull.You'll be a creative leader on projects spanning campaigns, branding, production, ongoing content retainers, and beyond. This role is for someone who understands that content is identity—and that in the health, wellness, and self-care space, every visual choice is a signal of trust. You move between directing a shoot and prompting a generative model with equal confidence, and you're excited about building creative systems that scale without losing the human touch that makes great work feel great.

• Lead art direction across photography, design, video, and AI-generated content, maintaining visual consistency and brand integrity • Develop and execute creative concepts that align with strategic briefs and client goals • Lead production for photoshoots and video shoots, including briefing photographers, DPs, stylists, talent, and post-production partners • Work hands-on with AI tools to generate imagery, using these technologies to accelerate ideation and scale content production • Build visual systems and content guidelines that work across platforms and campaigns • Provide creative direction for UGC and influencer content maintaining brand standards • Collaborate with strategy, social, and account teams to ensure content is platform-native and performance-aware • Support Herman-Scheer initiatives, including agency content, case studies, new business/pitch proposals