This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Director of Brand is the enterprise owner of brand-level P&L performance across the Antelope portfolio. This leader is responsible for accelerating revenue growth, expanding contribution margin, and building scalable brand engines that increase enterprise value. - Own brand P&L delivery and drive disciplined capital allocation - Lead innovation that fuels incremental revenue and EBITDA annually - Ensure world-class storytelling and activation across all channels - Partner closely with Sales, Finance, Operations, Growth, and Creative to deliver profitable growth Responsibilities - Consumer Insights & Brand Strategy - Stand up brand health tracking and use insights to drive investment, messaging, and channel strategy - Deliver regular consumer, category, and competitive insights to senior leadership with clear, actionable recommendations - Build scalable consumer listening frameworks that directly inform portfolio strategy - Develop segmentation strategies that improve media efficiency and messaging effectiveness - Ensure brand positioning, identity, and voice remain consistent and refreshed across channels - Brand Management & Growth - Own portfolio brand P&L, driving revenue growth while maintaining strong contribution margins - Lead multi-year brand growth roadmaps with clear paths to increased household penetration and buy rate - Lead major brand repositioning and rebrand initiatives to return underperforming brands to growth - Oversee multiple brands through direct reports with full P&L accountability - Execute integrated marketing plans to increase brand awareness and achieve revenue targets - Identify and resolve margin erosion in partnership with Sales, Finance, and Operations - Innovation Strategy - Own and prioritize a rolling consumer-validated innovation pipeline delivering meaningful incremental revenue and margin annually - Expand core platforms into adjacent and high-growth categories - Lead category expansion from validation through launch and post-launch performance tracking - Drive incremental net sales from innovation across brands - Secure new product placements in key retail partners and expand distribution into priority channels - Portfolio & Channel Strategy - Lead marketing input into SKU rationalization and portfolio optimization to improve gross margin and eliminate low-performing SKUs - Deliver margin expansion through pricing and portfolio mix optimization - Increase overall SKU velocity through focused distribution and prioritization - Partner with Sales to build a prioritized product pipeline across Retail, E-commerce, and DTC - Protect and grow key strategic accounts while reducing channel concentration risk - Leadership & Special Projects - Coach brand management team into independent brand leaders with full strategy and P&L ownership - Build the brand function into a scalable center of excellence with clear frameworks and standards - Proactively identify risks, surface trade-offs, and bring solutions that drive enterprise value Qualifications - 8-10+ years of brand management, general management, or marketing leadership experience within CPG, ideally in food, wellness, or pet - Proven ownership of brand or business P&L with demonstrated revenue growth and margin expansion - Experience leading innovation pipelines that deliver meaningful incremental revenue - Strong financial acumen with the ability to translate strategy into measurable P&L outcomes - Track record of leading cross-functional teams across Sales, Finance, and Operations - Experience managing and developing high-performing brand teams - Entrepreneurial mindset with comfort operating in a fast-paced, acquisition-driven environment - MBA preferred - Must love dogs or cats (and treats!) - This is a remote position; however, candidates must reside in the United States Benefits - Connected remote-first culture with a highly engaged distributed workforce - Flexible PTO - Competitive compensation - Medical, dental, and vision insurance - 401K employer match - Professional Development & Learning Programs - Home Office Stipend - Parental leave including “pawternity” - Discounted Antelope products - Discounted pet insurance

Job Posting: Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in. The Senior Marketing Manager - Own Brand Lighting leads marketing strategy, planning, and execution for Ferguson’s Own Brand Lighting portfolio, including the Minka, Millennium, and RP Lighting + Fans brands. This role owns campaign direction and execution across digital, social, trade shows and traditional channels, with accountability for performance, optimization, and results. This is a people manager role that partners closely with Creative, Product Development, Sales, and Digital teams to ensure marketing efforts are aligned, market-ready, and driving growth across the Lighting portfolio. This role reports to the Director, Own Brand Marketing Strategy – Residential. Location: This role is open to remote work in the United States for the ideal candidate or Hybrid out of Ferguson's offices in Cincinnati OH (Erlanger KY), Newport News, VA or Corona CA. Responsibilities: - Lead marketing strategy, planning, and execution for the Own Brand Lighting portfolio aligned to business objectives and growth priorities - Set overall campaign direction and own end-to-end execution through internal teams and agency partners across digital, social, and traditional marketing channels - Develop annual and seasonal marketing plans, defining objectives, channel strategies, success metrics, and timelines - Prioritize marketing investments and resources across brands and channels to maximize impact and return on investment. - Own campaign performance measurement, return on investment analysis, and optimization, using data and market insights to refine strategies and improve results. - Ensure marketing readiness and alignment across Creative, Product Development, Product Strategy, Sales, and other cross-functional partners. - Partner with Product Development on product launches and go-to-market execution. - Communicate marketing plans, priorities, performance, and insights to leadership and key partners. - Handle external agencies and vendors supporting campaign execution and performance goals. - Create strong partnerships with the department leads across the portfolio: Product Development, Sales, Project Management and Digital. - Recruit, develop, and lead a high-performing marketing team, providing direction, coaching, and performance feedback. - Foster a collaborative, accountable team culture focused on execution excellence and measurable outcomes. Qualifications: - Bachelor’s degree in Marketing, Business, or a related field. - Experience in lighting and/or agency experience around home products. - 15+ years of marketing experience with a proven track record of success. - Experience leading people and teams. - Strong experience planning and delivering cross-channel marketing campaigns. - Experience owning campaign performance, return on investment analysis, and optimization - Excellent communication, interpersonal, and leadership skills. - Strong point of view with an understanding of business objectives. - Analytical approach with the ability to interpret data and translate insights into action. - Experience leading changes in operational processes and aligning teams to a strategic vision. - Familiarity with marketing technologies and tools. - Previous experience in the lighting category strongly preferred. At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more! - Pay Range: - Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience. - $7,949.70 - $13,016.30- Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles. - This role is Bonus or Incentive Plan eligible. - Ferguson complies with all wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements. - The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability. Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. Equal Employment Opportunity and Reasonable Accommodation Information

• Provide direct executional support to Brand Managers/Directors and their brands. • Attend all client meetings and provide proactive communication to client on all action items and statuses • Track and report on overall contracted deliverables to support strong account health and client satisfaction and retention • Work cross-functionally with Media and Operations to achieve client goals efficiently • Learn hands-on Ecommerce skills that cover media, SEO, supply chain, content, merchandising, and other facets of a business.

Paid Social & Meta Ads Manager (Performance Marketing) Remote – Must be based in a U.S. state where Allstar Services operates Drive Performance Across a National Brand Portfolio Allstar Services is hiring a hands-on Paid Social & Meta Ads Manager to lead paid acquisition across a fast-growing portfolio of residential roofing and home services brands. This role owns the strategy, execution, and optimization of Meta (Facebook & Instagram) advertising campaigns across 20+ brands nationwide. Each brand runs $8K–$20K in monthly Meta advertising, resulting in $160K–$400K in total monthly ad spend under management. We're looking for someone who is highly comfortable inside Meta Ads Manager, understands performance marketing deeply, and can continuously optimize campaigns to generate qualified leads across multiple local markets. This is not an organic social media role. The focus is paid acquisition, campaign optimization, creative testing, and performance analysis. If you thrive managing large budgets, analyzing data, and scaling campaigns that deliver real results - this role is for you. What You'll Do Own Paid Social Performance Across 20+ Brands - Manage paid Meta campaigns (Facebook & Instagram) across a portfolio of residential roofing brands - Oversee $160K–$400K in total monthly ad spend - Build, launch, and optimize campaigns with minimal oversight - Monitor budgets, performance trends, and lead flow daily Optimize Campaign Performance - Continuously test creative, audiences, messaging, and campaign structure - Track and improve key performance metrics including: - Cost per Lead (CPL) - Conversion rate - CTR - CPM - Lead quality - Scale top-performing campaigns and adjust budgets accordingly Creative Testing & Ad Development - Identify which creatives, formats, and messages are driving results - Write clear creative briefs for designers - Rapidly launch new ad variations based on performance insights - Prevent creative fatigue through continuous iteration Manage Multi-Brand Campaign Execution - Manage campaigns across 20+ brands and multiple local markets - Maintain clean campaign structure and documentation - Stay organized while balancing shifting priorities Reporting & Insights - Analyze campaign performance and report key metrics - Translate marketing data into actionable insights - Identify opportunities for improvement and future testing Cross-Team Collaboration - Work closely with internal marketing leadership and creative teams - Coordinate with external partners when needed while maintaining ownership of performance Required Experience - 4+ years of hands-on paid social advertising experience - Strong expertise managing campaigns in Meta Ads Manager (Facebook & Instagram) - Experience personally managing significant ad budgets ($100K+ monthly across campaigns preferred) - Proven success running lead generation or conversion campaigns - Experience managing multiple campaigns or brands simultaneously - Strong analytical mindset with deep understanding of: - CPL - CPA - CTR - CPM - Conversion metrics Preferred Experience - Paid media experience in home services, local services, or lead generation businesses - Experience managing multi-location or multi-brand marketing portfolios - Experience working with marketing attribution tools, CRM integrations, or reporting dashboards - Experience collaborating with creative teams to improve ad performance This Role Is NOT - Organic social media management - Content calendars or social posting - Influencer marketing - Community management We are specifically looking for a performance-focused paid media expert who owns Meta advertising results. Why Join Allstar Services? Allstar Services is a rapidly growing, private equity–backed platform building a national network of leading residential roofing and exterior home service brands. When you join Allstar, you'll: - Work with large advertising budgets and measurable growth goals - Manage marketing across 20+ brands nationwide - Join a high-performing marketing team that values results - Have the opportunity to make a direct impact on company growth If you enjoy solving marketing challenges, optimizing campaigns, and driving measurable results, you'll thrive here. About Allstar Services At Allstar Services, we're redefining the roofing and exterior remodeling industry with fast-paced growth and high-impact opportunities. Backed by Morgan Stanley Capital Partners, we operate a national network of top-performing residential and commercial roofing companies, delivering best-in-class solutions to homeowners and businesses across the U.S. We're built for momentum and innovation, thriving in a high-energy environment where big moves happen fast. With rapid expansion, evolving projects, and the chance to be part of something scaling at an incredible pace, Allstar Services is where you can gain valuable experience in a dynamic industry. Visit allstarservicesnow.com to explore our brands. Allstar Home Services is an equal opportunity employer. We do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. Compensation & Benefits Salary: $95,000 base salary (DOE) + bonus eligibility Benefits include: - Health, dental, and vision insurance - 401(k) with company match - Unlimited PTO - Remote-first flexibility - Professional development opportunities - Collaborative team environment with clear paths for growth