Allstar

Manager, Website & Marketing Automation Own the digital engine behind a national growth platform Location: Remote (occasional travel) Why This Role Matters This is not a "manage the agency and report on metrics" role. You will own, build, and optimize the full digital experience across a rapidly scaling, private equity-backed platform. Think multi-brand, high lead volume, real revenue impact. If you've ever said "I wish I could actually fix this instead of just recommending it" - this is that role. About Allstar Services Backed by Morgan Stanley Capital Partners, Allstar Services is scaling a national network of residential exterior brands. We're in aggressive growth mode - new markets, new brands, and a major push to modernize our digital funnel. What You'll Own This is a builder + operator role. You will execute, not just delegate. Website Strategy + Conversion (Core Focus) - Own all brand websites + landing pages across multiple markets - Drive conversion rate optimization (CRO) across the funnel - Lead UX, site structure, mobile experience, and performance improvements - Partner with agencies-but you set direction and hold the bar Testing + Growth - Run A/B and multivariate tests (CTAs, layouts, flows, etc.) - Leverage tools like GA4, heatmaps, and session replay to drive decisions - Continuously improve lead conversion and appointment rates Marketing Automation + Lifecycle - Build and optimize email + SMS flows (lead nurture, reactivation, retention) - Own segmentation, triggers, and campaign performance - Improve conversion across the full customer lifecycle Execution + Ownership - Launch new sites for expansion markets - Manage timelines, vendors, and deliverables - Build dashboards and report on what's actually driving revenue What We're Looking For (Non-Negotiables) We are targeting someone who has done this hands-on, not just managed it. - 3–6+ years in website optimization, CRO, or marketing automation - Experience owning web performance + conversion metrics - Strong understanding of CMS platforms (WordPress preferred) - Hands-on experience with: - GA4 / analytics tools - A/B testing platforms - Email/SMS automation (HubSpot, Klaviyo, Marketo, etc.) - Comfortable working across multiple brands or high-volume environments - Able to move fast, test quickly, and iterate without overengineering What Will Set You Apart - You've improved conversion rates in a measurable way - You've worked in a high-growth or PE-backed environment - You understand how marketing ties directly to revenue - You're as comfortable building as you are strategizing Why Candidates Say Yes to This Role - Real ownership - not buried under layers or stuck waiting on approvals - Visible impact - your work directly drives revenue and growth - Scale + complexity - multi-brand, multi-market, fast-moving - Autonomy - you will shape how this function is built This role is not a fit if: - You prefer managing agencies vs doing the work yourself - You've never owned conversion metrics end-to-end - You need a highly structured, slow-moving environment Ready to Build? Apply now or reach out directly if you've been looking for a role where you can actually own and scale the digital engine-not just advise on it. Allstar Home Services is committed to protecting its employees, customers, and others while conducting company business. Employment for this position is contingent upon a valid driver's license, a review of the candidate's motor vehicle record (MVR), and successful completion of a background investigation conducted in accordance with Company policies and applicable laws. The Company may conduct MVR checks prior to hire and periodically thereafter. Eligibility to drive a company vehicle is determined based on these reviews, and an unsatisfactory MVR or background investigation may affect driving privileges, vehicle assignment, or employment eligibility. Offers of employment are contingent upon the results of these checks, and any information obtained will be used for employment purposes as permitted by federal and state law and in accordance with Allstar Home Services' Equal Employment Opportunity Policy.

Location: Remote, with occasional travel as needed About Allstar Services Allstar Services, a Morgan Stanley Capital Partners portfolio company, is a leading provider of roofing services via multiple brands across the U.S. We are seeking a highly motivated Manager of Website & Marketing Automation to drive our digital experience, automation, and conversion efforts across established brands and new market launches. Role Overview The Manager - Website & Marketing Automation will lead strategy, design direction, agency oversight, and performance optimization for all Allstar brand websites. This person will also own marketing automation, email/SMS campaigns, loyalty programs, and re-engagement strategies. This is a hands-on role: you will not just manage, but design, test, iterate, and optimize. You'll also explore new AI/MarTech partners to scale our marketing systems and efficiencies. Key Responsibilities Website Strategy, UX & Design Leadership - Serve as the central authority on website initiatives and landing page initiatives -UX strategy, design direction, content architecture, and user flows. - Partner with external agencies or internal resources to build, iterate, and maintain websites, ensuring milestones are met. - Develop and roll out new website strategies for core brands and growth markets, creating templates, frameworks, content and launch playbooks. - Guide information architecture, navigation, mobile/responsive design, and site structure with the goal of maximizing conversion and reducing friction. - Work with brand team to ensure all website designs are aesthetically strong, on brand and consumer friendly Conversion Optimization & Testing - Design and run A/B tests, multivariate tests, UX experiments, personalization, heat maps, session recordings, and funnel analyses. - Use analytics, user feedback, and behavior data to iterate site content, layouts, calls-to-action, and flows. - Work closely with performance marketing teams to ensure sites are optimized for SEO best practices (on-page SEO, site speed, metadata, structured data) and aligned with organic traffic goals. Cross-Functional Collaboration - Work closely with brand, creative, UX, SEO, content, and growth teams to ensure sites reflect brand identity and deliver consistent experiences. - Collaborate with brands, platform marketing, operations, sales, and growth to ensure website/automation strategies align with broader business goals (lead generation, appointment setting, retention). - Liaise with technical teams (IT, dev, infrastructure) to manage hosting, performance, security, integrations, and technical constraints. Project Management - Lead project planning, timelines, resource allocation, risk management, and deliverable tracking to meet launch deadlines. - Manage vendor contracts, agency relationships, and performance deliverables. Measurement, Reporting & Governance - Define KPIs and metrics for site performance, conversion, email/SMS performance, automation success, and test results. - Build dashboards and generate regular reporting with insights, recommendations, and decision support for leadership. - Establish governance, best practices, documentation, and version control of site assets, workflows, and content integrity. Marketing Automation & Lifecycle Engagement - Identify and onboard marketing automation systems or tools required to build successful e-mail/SMS campaigns for brands - Work with brand teams to architect and execute email and SMS strategies - i.e. welcome flows, nurture sequences, re-engagement, loyalty, cart/quote abandonment, cross-sell/up-sell, etc. - Define and implement segmentation models, triggers, and dynamic content within automation platforms. - Oversee rehash campaigns, retention, loyalty, and reactivation flows. - Monitor deliverability, open rates, click rates, unsubscribe rates, spam complaints, and continually optimize performance. MarTech, AI, & Innovation - Stay current on emerging trends, tools, and best practices in web technologies, CRO, marketing automation, and data science. - Drive experimentation with new platforms/technologies to enhance customer experience, conversion, and ROI. Preferred Qualifications - Bachelor's degree in Website UX/design, Digital Media, Marketing, Strategy or related discipline. - 3-5+ years experience in website strategy, CRO, UX, digital marketing, or marketing automation. - Demonstrated experience leading, developing, launching and/or managing websites across multiple brands or markets, ideally at scale. - Strong working knowledge of web architecture, CMS, hosting, DNS, basic site performance and server interactions (you don't need to code, but you understand the plumbing). - Experience with marketing automation / CRM platforms e.g. HubSpot, Marketo, Pardot, Klaviyo, Salesforce Marketing Cloud, etc. - Experience with A/B testing tools (Optimizely, VWO, Google Optimize, Convert, etc.), analytics (GA, GA4, Adobe, etc.), heat mapping tools (Hotjar, FullStory), session replay, and data pipelines. - Knowledge of on-page SEO, site speed optimization, metadata, schema markup, canonicalization, site structure, and technical SEO best practices. - Experience with email deliverability, HTML/CSS for email templates, segmentation, deliverability best practices, and compliance (CAN-SPAM, GDPR). - Ability to lead vendor/agency relationships and hold them accountable to delivery and quality. - Strong project management skills, ability to juggle multiple initiatives, manage stakeholders, and hit key milestones. - Analytical, data-driven decision making, comfortable with reporting and deriving insights. - Intellectual curiosity, builder mindset, ability to experiment, fail fast, and scale what works. - Excellent communication skills, able to present recommendations and influence across teams. - Bonus: experience with CDPs, personalization engines, AI tools (predictive analytics, content personalization), data engineering, API integrations, or growth hacking. Skills & Competencies - UX mindset with a balance of creativity, design and data-driven rigor - Strong analytical and quantitative skills - Hands-on operator-not just a manager; you will design, test, and refine - Excellent project planning, multitasking, and execution ability - Vendor & stakeholder management skills - Ability to translate business objectives into digital experiences - Eagerness to experiment, test new ideas, adopt new tools, and drive continuous improvement - Strong written and verbal communication skills - Sense of ownership, accountability, and follow-through Allstar Home Services is committed to protecting its employees, customers, and others while conducting company business. Employment for this position is contingent upon a valid driver's license, a review of the candidate's motor vehicle record (MVR), and successful completion of a background investigation conducted in accordance with Company policies and applicable laws. The Company may conduct MVR checks prior to hire and periodically thereafter. Eligibility to drive a company vehicle is determined based on these reviews, and an unsatisfactory MVR or background investigation may affect driving privileges, vehicle assignment, or employment eligibility. Offers of employment are contingent upon the results of these checks, and any information obtained will be used for employment purposes as permitted by federal and state law and in accordance with Allstar Home Services' Equal Employment Opportunity Policy.

Paid Social & Meta Ads Manager (Performance Marketing) Remote – Must be based in a U.S. state where Allstar Services operates Drive Performance Across a National Brand Portfolio Allstar Services is hiring a hands-on Paid Social & Meta Ads Manager to lead paid acquisition across a fast-growing portfolio of residential roofing and home services brands. This role owns the strategy, execution, and optimization of Meta (Facebook & Instagram) advertising campaigns across 20+ brands nationwide. Each brand runs $8K–$20K in monthly Meta advertising, resulting in $160K–$400K in total monthly ad spend under management. We're looking for someone who is highly comfortable inside Meta Ads Manager, understands performance marketing deeply, and can continuously optimize campaigns to generate qualified leads across multiple local markets. This is not an organic social media role. The focus is paid acquisition, campaign optimization, creative testing, and performance analysis. If you thrive managing large budgets, analyzing data, and scaling campaigns that deliver real results - this role is for you. What You'll Do Own Paid Social Performance Across 20+ Brands - Manage paid Meta campaigns (Facebook & Instagram) across a portfolio of residential roofing brands - Oversee $160K–$400K in total monthly ad spend - Build, launch, and optimize campaigns with minimal oversight - Monitor budgets, performance trends, and lead flow daily Optimize Campaign Performance - Continuously test creative, audiences, messaging, and campaign structure - Track and improve key performance metrics including: - Cost per Lead (CPL) - Conversion rate - CTR - CPM - Lead quality - Scale top-performing campaigns and adjust budgets accordingly Creative Testing & Ad Development - Identify which creatives, formats, and messages are driving results - Write clear creative briefs for designers - Rapidly launch new ad variations based on performance insights - Prevent creative fatigue through continuous iteration Manage Multi-Brand Campaign Execution - Manage campaigns across 20+ brands and multiple local markets - Maintain clean campaign structure and documentation - Stay organized while balancing shifting priorities Reporting & Insights - Analyze campaign performance and report key metrics - Translate marketing data into actionable insights - Identify opportunities for improvement and future testing Cross-Team Collaboration - Work closely with internal marketing leadership and creative teams - Coordinate with external partners when needed while maintaining ownership of performance Required Experience - 4+ years of hands-on paid social advertising experience - Strong expertise managing campaigns in Meta Ads Manager (Facebook & Instagram) - Experience personally managing significant ad budgets ($100K+ monthly across campaigns preferred) - Proven success running lead generation or conversion campaigns - Experience managing multiple campaigns or brands simultaneously - Strong analytical mindset with deep understanding of: - CPL - CPA - CTR - CPM - Conversion metrics Preferred Experience - Paid media experience in home services, local services, or lead generation businesses - Experience managing multi-location or multi-brand marketing portfolios - Experience working with marketing attribution tools, CRM integrations, or reporting dashboards - Experience collaborating with creative teams to improve ad performance This Role Is NOT - Organic social media management - Content calendars or social posting - Influencer marketing - Community management We are specifically looking for a performance-focused paid media expert who owns Meta advertising results. Why Join Allstar Services? Allstar Services is a rapidly growing, private equity–backed platform building a national network of leading residential roofing and exterior home service brands. When you join Allstar, you'll: - Work with large advertising budgets and measurable growth goals - Manage marketing across 20+ brands nationwide - Join a high-performing marketing team that values results - Have the opportunity to make a direct impact on company growth If you enjoy solving marketing challenges, optimizing campaigns, and driving measurable results, you'll thrive here. About Allstar Services At Allstar Services, we're redefining the roofing and exterior remodeling industry with fast-paced growth and high-impact opportunities. Backed by Morgan Stanley Capital Partners, we operate a national network of top-performing residential and commercial roofing companies, delivering best-in-class solutions to homeowners and businesses across the U.S. We're built for momentum and innovation, thriving in a high-energy environment where big moves happen fast. With rapid expansion, evolving projects, and the chance to be part of something scaling at an incredible pace, Allstar Services is where you can gain valuable experience in a dynamic industry. Visit allstarservicesnow.com to explore our brands. Allstar Home Services is an equal opportunity employer. We do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. Compensation & Benefits Salary: $95,000 base salary (DOE) + bonus eligibility Benefits include: - Health, dental, and vision insurance - 401(k) with company match - Unlimited PTO - Remote-first flexibility - Professional development opportunities - Collaborative team environment with clear paths for growth