• Identify media opportunities aligned to company priorities and approved messaging • Lead earned media strategy and manage the PR agency relationship • Manage the paid media plan to amplify announcements, thought leadership, and high-credibility content • Execute external communications in alignment with the corporate narrative • Create and maintain foundational website content that reflects the approved corporate narrative • Prepare subject-matter experts for media interviews, speaking engagements, and public forums • Partner closely with Content and Creative within Marketing Strategy & Growth, Legal and Compliance

• Own AcuityMD’s corporate narrative, positioning, and point of view in the market. • Define and enforce brand voice, tone, and messaging across all external touchpoints. • Set creative direction and lead design and brand partners with a clear vision. • Lead the narrative and content strategy for Flywheel, overseeing thought leadership and customer stories to ensure a cohesive, high impact conference experience. • Build and run the editorial strategy, including bylined articles and executive ghostwriting. • Define brand and comms metrics and use performance data to tie work to pipeline and revenue. • Partner with PR to sharpen storylines, improve placement quality, and drive pull through. • Set direction for social presence and content distribution across channels. • Align messaging and timing with Product Marketing, Demand, Sales, and the exec team.

• Dive deep into Wing’s technology, mining compelling stories, and developing approaches to share those stories in innovative, high-impact ways with key audiences. • Get familiar with Wing’s consumer narrative and the communications levers that can help inform potential Wing customers about the service and how it can benefit them. • Develop and maintain relationships with regional media and influencers in current and future operating regions. • Serve as a primary point of contact for local reporters, ensuring Wing’s service is accurately and positively represented in the news. • Understand and monitor the tech media landscape and help Wing tell its tech story to those media. • Craft clear, concise, and impactful messaging that resonates with target audiences. • Identify and implement new ways of working that help Wing communicate more effectively and efficiently. • Support Wing’s marketing and communications efforts across the business to enhance reach and reputations. • Speak on behalf of Wing to local media and with customers. • Prepare executive-facing briefings for local media interviews, events and speaking opportunities. • Monitor media coverage to inform executive and partner-facing recaps. • Track and understand the evolving industry and competitive landscape across key regions. • Collaborate with agency partners to maximize strategy, messaging and impact. • Coordinate cross-functionally for successful technology demos to key audiences. • Assist in monitoring and drafting content for crisis communication planning and execution.

• Manage global public relations efforts that reflect Skillsoft’s progress across platform development, learning experiences, and customer outcomes • Identify and develop external stories grounded in product evolution, learning delivery, and real customer results • Translate complex information into clear, well-supported narratives for external audiences • Partner closely across the business to uncover story opportunities and align communications with priorities • Manage and direct external PR agencies while also building and maintaining direct relationships with targeted media • Pitch and place stories that demonstrate progress and momentum • Development and testing of new formats and channels to tell proof and innovation stories • Track performance and apply insights to refine communications over time