Vericast

Role Description We are seeking an experienced Senior Data Analyst to join our Insights and Analytics team, where you will transform complex data into strategic insights that drive marketing effectiveness and business growth for financial institutions. This role combines analytical excellence with business acumen to optimize marketing investments, enhance digital customer experiences, and inform data-driven decision-making across the organization. As a key member of our team, you'll work at the intersection of marketing science, digital analytics, and financial services expertise, delivering actionable insights that directly impact campaign performance, customer engagement, and ROI optimization. KEY DUTIES/RESPONSIBILITIES - Strategic Analysis & Insights: - Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities. - Design measurement frameworks and learning agendas that align with business strategies and marketing objectives. - Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels. - Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions (30%). - Digital & Marketing Analytics: - Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities. - Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels. - Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences. - Leverage tag management systems to ensure accurate data capture and tracking implementation (30%). - Data Visualization & Communication: - Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker. - Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams. - Present strategic recommendations that drive action and influence stakeholder decisions. - Create automated reporting solutions providing real-time visibility into marketing performance and KPIs (20%). - Collaboration & Project Management: - Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights. - Manage multiple concurrent analytical projects ensuring timely, high-quality delivery. - Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights (20%). Qualifications - Bachelor's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field. - Master's degree preferred. - 5-9 years of progressive experience in data analysis, marketing analytics, or advanced analytics roles. - Proven experience in financial services industry or working with financial institutions strongly preferred. - Track record of delivering impactful insights that influenced strategic business decisions. Requirements - Analytics Platforms: Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms. - Programming & Analysis: Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation. - Data Visualization: Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards. - Database Technologies: Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred. - Marketing Technology: Familiarity with marketing automation platforms, CRM systems, and tag management implementation. Benefits - Base salary: $110,000-$140,000. - Applications will be accepted through August 17, 2026, after which the posting will be closed and no longer available for submissions. - The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

• Manages the entire life cycle of product development for an assigned portfolio • Owns portfolio P&L and partners with cross-functional teams, vendors, and other Product Directors • Lead cross-functional development projects as Project Lead on complex product projects • Conduct financial analyses to assess product viability and collaborate with finance teams • Develop product strategies aligned with financial goals in collaboration with Product VP • Lead support functions through the go-to-market process for product releases • Evaluate product ideas within established processes ensuring compliance with regulations • Support the quarterly product roadmap planning process

• Build, launch, and manage campaigns- Google, Bing, AI-powered search • Configure advanced targeting, tracking, and attribution frameworks • Monitor campaign performance, pacing, and KPIs; execute ongoing optimizations (budget, bids, audiences, creative) • Troubleshoot and resolve technical campaign issues • Ensure high-quality campaign setup and execution standards • Analyze campaign performance -Google, Bing, AI-powered search • Develop insights and actionable recommendations • Design and execute testing frameworks (A/B, multivariate, incrementality) • Scale successful strategies and document best practices • Present performance insights and recommendations to clients in a clear, accessible way • Provide technical expertise on client calls and during media planning • Support proposal development with feasibility assessments and timelines • Stay current on platform changes, new features, and industry trends • Support platform evaluations, vendor engagement, and pilot programs • Contribute to technical integrations (APIs, tracking, data connections) in partnership with cross-functional teams • Partner with internal teams (Client Strategy, Data, IT, Creative, Compliance) to deliver campaign success • Develop and maintain documentation, SOPs, and training materials • Mentor and support team members on campaign execution and optimization • Ensure campaigns comply with financial services regulations and data privacy requirements • Review campaign setups for risk and adherence to platform policies • Maintain compliance documentation and support audit processes

• Support and operate Microsoft Azure and Microsoft 365 platforms • Design, implement, and support Azure-based infrastructure and services • Administer and support Microsoft Entra ID • Support and manage Microsoft 365 services, including Exchange Online • Monitor platform health, performance, and security posture

• Provide friendly, efficient, and professional customer service • Resolve issues quickly and effectively • Recommend solutions that enhance the customer experience • Handle inbound and outbound calls based on your assignment • Successfully complete training and stay updated with ongoing learning • Enter and manage orders, handle cancellations/changes, and request reprints or credits • Ensure security and privacy for every interaction • Accurately enter data and ensure smooth follow-up processes • Monitor individual performance and contribute to team success • Participate in outbound calls as needed to meet client objectives • Support team and company goals while maintaining a professional and secure work environment

• Provide friendly, efficient, and professional customer service • Resolve issues quickly and effectively • Recommend solutions that enhance the customer experience • Handle inbound and outbound calls based on your assignment • Successfully complete training and stay updated with ongoing learning • Enter and manage orders, handle cancellations/changes, and request reprints or credits • Ensure security and privacy for every interaction • Accurately enter data and ensure smooth follow-up processes • Monitor individual performance and contribute to team success • Participate in outbound calls as needed to meet client objectives • Support team and company goals while maintaining a professional and secure work environment

• Build, launch, and manage campaigns- Google, Bing, AI-powered search • Configure advanced targeting, tracking, and attribution frameworks • Monitor campaign performance, pacing, and KPIs; execute ongoing optimizations • Troubleshoot and resolve technical campaign issues • Present performance insights and recommendations to clients • Stay current on platform changes and industry trends • Partner with internal teams to deliver campaign success

• Effectively manage small, mid-market, and large corporate clients during online banking systems upgrade • Provide efficient technical support, customer service, and sales assistance • Deliver instructor-led virtual classroom training sessions for clients • Consult with clients to identify additional needs related to products or services • Provide contact center support for commercial bank clients • Maintain complete and accurate records of customer interactions • Successfully complete initial training program and ongoing learning • Provide outstanding customer service to top tier clients • Understand and assist customers with NACHA files

• Translate business needs into clearly defined product requirements • Partner with stakeholders across Sales, Marketing, Analytics, and Engineering • Own and maintain a structured product backlog • Facilitate alignment sessions across stakeholders • Validate delivery against requirements and acceptance criteria

• Handle inbound and outbound calls based on your assignment. • Successfully complete training and stay updated with ongoing learning. • Enter and manage orders, handle cancellations/changes, and request reprints or credits. • Ensure security and privacy for every interaction. • Accurately enter data and ensure smooth follow-up processes. • Monitor individual performance and contribute to team success. • Participate in outbound calls as needed to meet client objectives. • Support team and company goals while maintaining a professional and secure work environment.