Yomali

• Own the day-to-day contract lifecycle for commercial, vendor, procurement, and customer agreements across Yomali's businesses • Provide practical HR and employment support, including offer letters, policy questions, and disciplinary and termination guidance, escalating complex or multi-jurisdiction matters to the General Counsel or outside counsel • Serve as the first line of response for consumer complaints and regulator inquiries (including state Attorneys General), escalating anything that needs litigation or outside counsel involvement • Handle general corporate housekeeping: entity maintenance, corporate resolutions, and basic trademark and IP administration • Build and maintain contract templates, playbooks, and self-service tools that give the business confidence to move on routine matters without waiting on legal • Partner with HR, marketing, operations, and product as a responsive, practical business partner who teams want to loop in early • Flag issues to the General Counsel with clear risk framing and a recommended path forward, taking on new areas of ownership as the legal function and team mature

Role Description Yomali relied entirely on outside counsel until early 2026, when we brought in our first General Counsel to build the function internally. This role is the second hire in our legal department, created to take on the core legal workload so our GC can focus on the strategic work only she can do. If you want to help shape what "legal" looks like at a fast-moving, privately held group rather than inherit someone else's system, this is that role. What You'll Own - Own the day-to-day contract lifecycle for commercial, vendor, procurement, and customer agreements across Yomali's businesses. - Provide practical HR and employment support, including offer letters, policy questions, and disciplinary and termination guidance. - Serve as the first line of response for consumer complaints and regulator inquiries, escalating anything that needs litigation or outside counsel involvement. - Handle general corporate housekeeping: entity maintenance, corporate resolutions, and basic trademark and IP administration. - Build and maintain contract templates, playbooks, and self-service tools. - Partner with HR, marketing, operations, and product as a responsive, practical business partner. - Flag issues to the General Counsel with clear risk framing and a recommended path forward. What Success Looks Like - First 60 days: onboarding and getting exposure across the full legal remit. - 3–6 months: you've touched every part of the role, working closely with the GC to support you. - 12 months: you're fully trusted to run your remit independently, escalating to our GC only when it genuinely matters. Qualifications - A JD (or equivalent) and license or qualification as an attorney, solicitor, or barrister in the United States, Canada, England & Wales, or Ireland. - Minimum 4 years of in-house counsel experience as a generalist, ideally at a consumer-facing or technology business. - Hands-on experience independently drafting and negotiating a high volume of commercial and vendor contracts. - Working knowledge of employment law fundamentals, including offer letters, terminations, and policy questions. - Comfort building your own process where formal playbooks don't exist yet. - Excellent written and verbal communication skills, with the judgment to give clear recommendations. Requirements - Experience responding to consumer complaints or regulatory inquiries. - Experience at a consumer-facing ecommerce, marketplace, subscription, or consumer SaaS company. - Exposure to consumer protection, marketing, subscription, payments, data privacy, or ecommerce regulatory issues. - Basic trademark/IP or data privacy exposure. - Experience building templates, playbooks, or self-service tools for a growing legal function. - Comfort working across US, Canada, UK, and Ireland legal and regulatory contexts. Benefits - Competitive salary, benchmarked to your location and experience. - A seat close to the ground floor of a legal function you help define. - Direct mentorship from our General Counsel. - Meaningful growth trajectory as the department scales. - Flexible location: United States, Canada, United Kingdom, or Ireland. Interview Process - Initial conversation with our Talent team. - Interview with our General Counsel. - Panel conversation with cross-functional stakeholders. - Final conversation with senior leadership. Company Description Yomali is a privately held group spanning ecommerce, BPO, and fintech, operating across a portfolio of businesses including BuyGoods, HelpGrid, MaxWeb, and SmartFluent. We're a remote first team of 600 members across 38 countries, built for speed — and we're looking for people who want to build alongside us, not just fit into what already exists.

• Design, develop, and maintain scalable, secure, and high-performance web applications using PHP and modern full stack technologies. • Develop and maintain robust back-end services, RESTful APIs, and business logic using PHP 7.28+. • Build and enhance front-end user interfaces using HTML, CSS, JavaScript, and modern frameworks. • Collaborate with Product Managers, Designers, and Engineering teams to translate business requirements into technical solutions. • Write clean, reusable, and well-documented code that follows coding standards and best practices. • Conduct code reviews and mentor developers to promote code quality and continuous improvement. • Troubleshoot, debug, and resolve application issues across the full technology stack. • Optimize application performance, scalability, reliability, and security. • Build and integrate third-party APIs, payment gateways, and external services. • Develop automated tests and support continuous integration and continuous deployment (CI/CD) processes. • Participate in system architecture discussions and contribute to technical design decisions. • Monitor production systems, investigate incidents, and implement long-term solutions to improve stability. • Work with cloud platforms and containerized environments, including Docker and AWS, where applicable.

• Own the flow of work between the Affiliate/Vendor teams and Software Development • Gather and clarify requirements before work begins • Create and manage tasks in Teams and ClickUp • Track progress and remove blockers • Keep stakeholders informed of timelines and delivery • Grow into helping prioritise work and influence operational decisions

Role Description Yomali is entering its next phase of commercial scale across a portfolio of SaaS, FinTech, eCommerce, and service businesses. This role exists to architect and lead that transformation. We are looking for a true growth operator — someone obsessed with pipeline, ROAS, CAC, attribution, conversion rates, and execution speed. You will build the marketing function from zero, personally execute early growth initiatives, and eventually scale a high-performing team and growth engine across the portfolio. What You’ll Own - Growth & Lead Generation - Build scalable B2B inbound lead generation systems - Launch and optimize paid acquisition campaigns across: - Google - LinkedIn - Meta - YouTube - Emerging channels - Create landing pages, conversion funnels, nurture flows, and lead qualification systems - Drive measurable pipeline and revenue growth across portfolio companies - Own CAC, ROAS, conversion rates, attribution, and marketing ROI - Content & Storytelling - Build a repeatable content engine focused on authority, trust, and demand generation through: - Video content - Case studies - Thought leadership - Webinars - Social media content - You will help position each business within the portfolio as a market authority. - Systems & Marketing Infrastructure - Build and implement the modern marketing stack from scratch - Create reporting, analytics, attribution, and tracking systems - Continuously optimize campaigns and funnels based on performance data - Establish scalable marketing processes and workflows - Team Building & Leadership - Start as a highly hands-on individual contributor - Hire and scale a lean, high-performing growth team over time - Manage agencies, freelancers, AI workflows, and future internal hires - Build a culture of experimentation, speed, accountability, and measurable outcomes What Success Looks Like - First 60 Days - Audit current marketing landscape across portfolio companies - Define ICPs, positioning, funnels, and GTM priorities - Launch initial acquisition experiments - Build strategic roadmap for scalable growth - 3–6 Months - Lead generation engines producing qualified inbound pipeline - Positive ROI established within at least one business unit - Website and brand transformation underway - Marketing stack fully operational and measurable - After 12 Months - Predictable inbound pipeline across portfolio companies - Strong SEO and social growth - Clear authority positioning in target markets - High-performing growth team established - Marketing operating as a measurable revenue engine Qualifications - Proven success building B2B growth and lead generation systems - Hands-on paid media buying experience - Deep understanding of: - Funnels - Attribution - Conversion optimization - Lead qualification - Performance marketing - Experience driving measurable revenue impact through marketing - Strong storytelling and communication skills - Ability to operate autonomously in fast-moving environments - Comfortable building from zero with limited structure Requirements - Experience within SaaS, FinTech, eCommerce, or digital-first businesses - Experience scaling marketing teams from 0 → 1 - Strong LinkedIn or personal brand presence - Familiarity with AI tools, automations, and modern growth workflows Who Thrives Here This role is ideal for someone who is: - A builder first - A growth operator second - A strategist third You thrive when: - Building systems from scratch - Testing quickly and iterating constantly - Owning revenue outcomes directly - Operating with high autonomy - Solving ambiguous growth problems You think in: - ROAS - CAC - Pipeline - Revenue - Conversion rates This role is likely not a fit for someone who: - Prefers highly structured corporate environments - Operates primarily as a people manager without execution depth - Focuses more on brand awareness than measurable growth outcomes Benefits - Executive-level autonomy - Direct access to the CEO and portfolio leadership - Opportunity to build across multiple growing businesses - Ability to create a marketing function from a true blank canvas - High-trust environment with strong leadership support - Significant investment already committed toward growth What’s In It For You - Rare opportunity to architect a portfolio-wide growth engine - Massive ownership and visibility - Opportunity to build and scale your own marketing organization - Direct impact on company growth and revenue - Exposure across SaaS, FinTech, eCommerce, and services businesses - Long-term executive growth opportunity Interview Process - Introductory Screening Call - Leadership & Competency Interview - Strategic Growth Deep Dive - Final CEO Conversation

• Vendor acquisition and deal closing • Outbound prospecting and relationship building • Market research and expansion strategy • Conference attendance and networking • Reporting on market opportunities and performance • Building partnerships within the affiliate ecosystem

• Vendor & Product Compliance Reviews • Review vendor products, ingredients, labels, and descriptions • Identify potential compliance concerns or prohibited claims • Escalate risks and coordinate with internal leadership and external compliance advisors • Conduct weekly reviews of existing vendors and products • Monitor for compliance changes or potential risk exposure • Maintain organized tracking and documentation within internal systems • Review merchant funnels including upsells, cross-sells, bundles, and promotional offers • Identify potentially non-compliant messaging and partner with teams to resolve issues while supporting business growth • Communicate compliance concerns clearly and professionally • Participate in daily compliance review calls with internal stakeholders

• Build scalable B2B inbound lead generation systems • Launch and optimize paid media campaigns across Google, LinkedIn, Meta, YouTube, and emerging channels • Create landing pages, funnels, nurture sequences, and qualification workflows • Drive measurable pipeline and revenue growth across portfolio companies • Implement the modern marketing stack from scratch • Build reporting, tracking, analytics, and attribution systems • Continuously optimize based on performance data • Start as a highly hands-on IC • Hire and scale a lean, high-performing growth team over time • Manage external agencies, freelancers, AI workflows, and future internal hires

• Executing marketing campaigns across email, social media, and ecommerce channels • Managing product listings, promotions, and website updates • Coordinating and scheduling content across platforms (TikTok Shop, Meta, LinkedIn, email) • Ensuring all outputs are accurate (links, CTAs, formatting, timing) • Supporting campaign launches, seasonal offers, and discount campaigns • Tracking basic performance metrics and assisting with reporting • Acting as a key point of coordination between internal teams and external partners

• End-to-end ownership of the Group finance function across multiple countries and entities • Design and execution of a global finance operating model • Treasury strategy, capital allocation, and financial engineering to support growth and M&A • Development of a high-performance finance organization (current team of 12, scaling with acquisitions) • Implementation of systems, automation, and reporting infrastructure • Board-level reporting, insight generation, and strategic decision support • Full accountability for audit, tax, compliance, and risk across jurisdictions