TRUFF

• Serve as a strategic partner to TRUFF’s retail customers, managing day-to-day sales operations while driving growth. • Build strong distributor and broker relationships. • Lead account planning, promotional execution, and trade spend management, ensuring effective execution of TRUFF’s strategies at retail. • Responsible for business development, including developing and executing sales strategies, and creating customer relationships across the Natural Channel. • Develop, plan, track, and measure progress against company objectives and KPIs in a fast-paced, high-growth CPG environment. • Report to the CCO.

Role Description The Account Manager - Natural Channel will serve as a strategic partner to TRUFF’s retail customers, responsible for managing day-to-day sales operations while driving growth and building strong distributor and broker relationships. This role will lead account planning, promotional execution, and trade spend management, ensuring that TRUFF’s strategies are executed effectively at retail. The Account Manager will also be responsible for business development, including developing and executing sales strategies, and creating and nurturing customer relationships across the Natural Channel. - Strategically develop, plan, track, and measure progress against company objectives and KPIs in a fast-paced, high-growth CPG environment. - This position reports to the CCO. What You'll Own - Planning: - Build annual account plans (revenue, distribution, promo targets) aligned to growth goals for accounts. - Forecast volume, promo lift, and trade needs with accuracy. - Define KPIs and tracking to drive execution. - Account Operations & Activation: - Own day-to-day customer relationships and sell-in (new items, packaging, innovation). - Develop and maintain strategic long-term, value crafting relationships with customers to accomplish organic growth and long-term company objectives. - Execute promo calendars and in-store activation with Marketing/Trade. - Coordinate cross-functionally to meet customer deadlines. - Use syndicated/retailer insights and category trends to inform plans. - Growth & Partnerships: - Expand distribution, win secondary placements, and drive incremental volume. - National and Distributor Trade Show management and execution. - Deliver data-driven sell stories/category reviews; represent TRUFF at key meetings and events. - Lead broker partner relationships to maximize results. - Sales & Trade Management: - Manage trade budgets for ROI; track deductions, promo efficiency, and sales. - Analyze market potential, problems, and opportunities for attention and outline action plans for their attainments. - Forecast sales and promotions for specific accounts on existing and new products on a monthly basis. - Risk & Compliance: - Anticipate forecast/relationship risks; propose mitigations. - Ensure compliance with customer terms, contracts, and promo guidelines. - Monitor execution across supply chain/retail and resolve issues fast. Qualifications - 3-5 years of progressive sales experience in CPG, ideally within Food & Beverage, managing regional natural channel accounts. - Strong understanding of retail customer dynamics, promotional strategy, and trade spend management. - Experience working with and managing brokers, and direct retailers (small and large). - Track record of managing and growing accounts in small/medium sized fast-scaling brands. - Proficiency in syndicated data tools (Nielsen/IRI/SPINS) and retailer-specific portals. - Experience managing customer-specific P&L and delivering against ambitious revenue targets. - Possess excellent interpersonal, listening, verbal, presentation, attention to detail and written communication skills. - Ability to organize and manage time efficiently and effectively. - Self-starter who thrives in a multi-tasking role. - Willingness to learn and accept direction and guidance in a professional manner. - Goal ownership oriented and open to coaching to optimize individual and company performance. - Focused on organizational goals, understands the importance of blending into teams and supporting strong morale and sense of purpose within the team. - Ability to travel 15-20%. Benefits - Performance Bonus - Equity Incentive Plan - Comprehensive Health, Dental, Vision & Life Insurance - 401(k) with 3% company match - Generous PTO, Sick Time, Holidays & Parental Leave - Wellness, Internet & Cell Phone Stipends - Company-provided Laptop

• Build annual account plans (revenue, distribution, promo targets) aligned to growth goals. • Forecast volume, promo lift, and trade needs with accuracy. • Define KPIs and tracking to drive execution. • Own day-to-day customer relationships and sell-in (new items, packaging, innovation). • Execute promo calendars and in-store activation with Marketing/Trade. • Coordinate cross functionally to meet customer deadlines. • Use syndicated/retailer insights and category trends to inform plans. • Manage trade budgets for ROI; track deductions, promo efficiency, and sales. • Own customer P&L inputs; recommend pricing/promo adjustments to protect margin. • Anticipate forecast/relationship risks; propose mitigations. • Ensure compliance with customer terms, contracts, and promo guidelines. • Monitor execution across supply chain/retail and resolve issues fast. • Expand distribution, win secondary placements, and drive incremental volume. • Deliver data-driven sell stories/category reviews; represent TRUFF at key meetings and events. • Directly manage and guide Account Manager role to meet and exceed KPI’s associated with natural channel customers.

Role Description The Director of Sales – Natural Channel will serve as a strategic partner to TRUFF’s natural channel retail customers, responsible for managing day-to-day sales operations while driving growth and building strong distributor and broker relationships. This role will lead account planning, promotional execution, trade spend management, and joint business planning, ensuring that TRUFF’s strategies are executed effectively at retail. The Director of Sales will also be responsible for business development, including developing and executing sales strategies, and creating and nurturing customer relationships across our Natural Channel Retailers. This includes strategically developing, planning, tracking, and measuring progress against company objectives and KPIs in a fast-paced, high-growth CPG environment. This position reports to the CCO and will directly manage a Natural Channel Account Manager, handling natural channel chain and independent retailers. What You'll Own - Planning - Build annual account plans (revenue, distribution, promo targets) aligned to growth goals. - Forecast volume, promo lift, and trade needs with accuracy. - Define KPIs and tracking to drive execution. - Account Operations & Activation - Own day-to-day customer relationships and sell-in (new items, packaging, innovation). - Execute promo calendars and in-store activation with Marketing/Trade. - Coordinate cross-functionally to meet customer deadlines. - Use syndicated/retailer insights and category trends to inform plans. - Sales & Trade Management - Manage trade budgets for ROI; track deductions, promo efficiency, and sales. - Own customer P&L inputs; recommend pricing/promo adjustments to protect margin. - Risk & Compliance - Anticipate forecast/relationship risks; propose mitigations. - Ensure compliance with customer terms, contracts, and promo guidelines. - Monitor execution across supply chain/retail and resolve issues fast. - Growth & Partnerships - Expand distribution, win secondary placements, and drive incremental volume. - Deliver data-driven sell stories/category reviews; represent TRUFF at key meetings and events. - Lead distributor, broker, and third-party partner relationships to maximize results. - People Leadership - Directly manage and guide Account Manager role to meet and exceed KPI’s associated with natural channel customers. - Ensure effective performance management process is conducted, enabling the account manager to have the support needed, obstacles removed, and proper guidance to develop and thrive. Qualifications - 7+ years of progressive sales experience in CPG, ideally within Food & Beverage. - 3+ years of effective sales-focused people management. - Proven success managing Whole Foods and Sprouts, as well as other chain and independent natural channel retailers. - Strong understanding of retail customer dynamics, promotional strategy, and trade spend management. - Experience working with and managing brokers, distributors, and direct retailers (small and large). - Proficiency in syndicated data tools (Nielsen/IRI/SPINS) and retailer-specific portals. - Experience managing customer-specific P&L and delivering against ambitious revenue targets. - Demonstrated ability to scale brands within MULO environments. - Possess excellent interpersonal, listening, verbal, presentation, and written communication skills. - Ability to travel 20-30%. Personal Characteristics - People first leader who invests in developing directly managed team + peer group. - Entrepreneurial and resourceful; thrives in a fast-paced, high-growth environment. - Strategic thinker who pairs long-term vision with operational discipline. - Highly analytical; able to translate data into insights and actionable plans. - Strong relationship-builder and communicator, capable of influencing both internally and externally. - Results-driven, with a track record of delivering sales growth and exceeding targets. - Collaborative team player who partners cross-functionally with transparency and accountability. - Passion for consumer brands, retail partnerships, and the Food & Beverage space. - Excited by TRUFF’s unique brand positioning and driven to help make it a household name. Benefits - Competitive Salary - Performance Bonus - Equity - Comprehensive Health, Dental, Vision & Life Insurance - 401(k) with 3% company match - Generous PTO, Sick Time, Holidays & Parental Leave - Wellness, Internet & Cell Phone Stipends - Company-provided laptop

Role Description The Director of Sales – Natural Channel will serve as a strategic partner to TRUFF’s natural channel retail customers, responsible for managing day-to-day sales operations while driving growth and building strong distributor and broker relationships. This role will lead account planning, promotional execution, trade spend management, and joint business planning, ensuring that TRUFF’s strategies are executed effectively at retail. The Director of Sales will also be responsible for business development, including developing and executing sales strategies, and creating and nurturing customer relationships across our Natural Channel Retailers. This includes strategically developing, planning, tracking, and measuring progress against company objectives and KPIs in a fast-paced, high-growth CPG environment. This position reports to the CCO and will directly manage a Natural Channel Account Manager, handling natural channel chain and independent retailers. What You'll Own - Planning: - Build annual account plans (revenue, distribution, promo targets) aligned to growth goals. - Forecast volume, promo lift, and trade needs with accuracy. - Define KPIs and tracking to drive execution. - Account Operations & Activation: - Own day-to-day customer relationships and sell-in (new items, packaging, innovation). - Execute promo calendars and in-store activation with Marketing/Trade. - Coordinate cross-functionally to meet customer deadlines. - Use syndicated/retailer insights and category trends to inform plans. - Sales & Trade Management: - Manage trade budgets for ROI; track deductions, promo efficiency, and sales. - Own customer P&L inputs; recommend pricing/promo adjustments to protect margin. - Risk & Compliance: - Anticipate forecast/relationship risks; propose mitigations. - Ensure compliance with customer terms, contracts, and promo guidelines. - Monitor execution across supply chain/retail and resolve issues fast. - Growth & Partnerships: - Expand distribution, win secondary placements, and drive incremental volume. - Deliver data-driven sell stories/category reviews; represent TRUFF at key meetings and events. - Lead distributor, broker, and third-party partner relationships to maximize results. - People Leadership: - Directly manage and guide Account Manager role to meet and exceed KPI’s associated with natural channel customers. - Ensure effective performance management process is conducted, enabling the account manager to have the support needed, obstacles removed, and proper guidance to develop and thrive. Qualifications - 7+ years of progressive sales experience in CPG, ideally within Food & Beverage. - 3+ years of effective sales-focused people management. - Proven success managing Whole Foods and Sprouts, as well as other chain and independent natural channel retailers. - Strong understanding of retail customer dynamics, promotional strategy, and trade spend management. - Experience working with and managing brokers, distributors and direct retailers (small and large). - Proficiency in syndicated data tools (Nielsen/IRI/SPINS) and retailer-specific portals. - Experience managing customer-specific P&L and delivering against ambitious revenue targets. - Demonstrated ability to scale brands within MULO environments. - Possess excellent interpersonal, listening, verbal, presentation, and written communication skills. - Ability to travel 20-30%. Personal Characteristics - People first leader who invests in developing directly managed team + peer group. - Entrepreneurial and resourceful; thrives in a fast-paced, high-growth environment. - Strategic thinker who pairs long-term vision with operational discipline. - Highly analytical; able to translate data into insights and actionable plans. - Strong relationship-builder and communicator, capable of influencing both internally and externally. - Results-driven, with a track record of delivering sales growth and exceeding targets. - Collaborative team player who partners cross-functionally with transparency and accountability. - Passion for consumer brands, retail partnerships, and the Food & Beverage space. - Excited by TRUFF’s unique brand positioning and driven to help make it a household name. Benefits - Competitive Salary - Performance Bonus - Equity - Comprehensive Health, Dental, Vision & Life Insurance - 401(k) with 3% company match - Generous PTO, Sick Time, Holidays & Parental Leave - Wellness, Internet & Cell Phone Stipends - Company-provided laptop

• Serve as a strategic partner to TRUFF’s retail customers, responsible for managing day-to-day sales operations while driving growth and building strong distributor and broker relationships. • Lead account planning, promotional execution, and trade spend management, ensuring that TRUFF’s strategies are executed effectively at retail. • Responsible for business development, including developing and executing sales strategies, and creating and nurturing customer relationships across the Grocery/MULO/Natural Channel. • Strategically develop, plan, track, and measure progress against company objectives and KPIs in a fast-paced, high-growth CPG environment. • Coordinate cross functionally to meet customer deadlines. • Use syndicated/retailer insights and category trends to inform plans.

Role Description The Account Manager will serve as a strategic partner to TRUFF’s retail customers, responsible for managing day-to-day sales operations while driving growth and building strong distributor and broker relationships. This role will lead account planning, promotional execution, and trade spend management, ensuring that TRUFF’s strategies are executed effectively at retail. The Account Manager will also be responsible for business development, including developing and executing sales strategies, and creating and nurturing customer relationships across the Grocery/MULO/Natural Channel. - Build annual account plans (revenue, distribution, promo targets) aligned to growth goals for accounts. - Forecast volume, promo lift, and trade needs with accuracy. - Define KPIs and tracking to drive execution. - Own day-to-day customer relationships and sell-in (new items, packaging, innovation). - Develop and maintain strategic long-term, value crafting relationships with customers to accomplish organic growth and long-term company objectives. - Execute promo calendars and in-store activation with Marketing/Trade. - Coordinate cross-functionally to meet customer deadlines. - Use syndicated/retailer insights and category trends to inform plans. - Expand distribution, win secondary placements, and drive incremental volume. - Manage National and Distributor Trade Show management and execution. - Deliver data-driven sell stories/category reviews; represent TRUFF at key meetings and events. - Lead broker partner relationships to maximize results. - Manage trade budgets for ROI; track deductions, promo efficiency, and sales. - Analyze market potential, problems, and opportunities for attention and outline action plans for their attainments. - Forecast sales and promotions for specific accounts on existing and new products on a monthly basis. - Anticipate forecast/relationship risks; propose mitigations. - Ensure compliance with customer terms, contracts, and promo guidelines. - Monitor execution across supply chain/retail and resolve issues fast. Qualifications - 3-5 years of progressive sales experience in CPG, ideally within Food & Beverage, managing regional grocery/natural channel accounts. - Strong understanding of retail customer dynamics, promotional strategy, and trade spend management. - Experience working with and managing brokers, and direct retailers (small and large). - Track record of managing and growing accounts in small/medium sized fast-scaling brands. - Proficiency in syndicated data tools (Nielsen/IRI/SPINS) and retailer-specific portals. - Experience managing customer-specific P&L and delivering against ambitious revenue targets. - Possess excellent interpersonal, listening, verbal, presentation, attention to detail and written communication skills. - Ability to organize and manage time efficiently and effectively. - Self-starter who thrives in a multi-tasking role. - Willingness to learn and accept direction and guidance in a professional manner. - Goal ownership oriented and open to coaching to optimize individual and company performance. - Focused on organizational goals, understands the importance of blending into teams and supporting strong morale and sense of purpose within the team. - Ability to travel 15-20%. Benefits - Performance Bonus - Equity Incentive Plan - Comprehensive Health, Dental, Vision & Life Insurance - 401(k) with 3% company match - Generous PTO, Sick Time, Holidays & Parental Leave - Wellness, Internet & Cell Phone Stipends - Company-provided Laptop

• Own TRUFF's presence across Instagram, TikTok, Meta, YouTube, and wherever the brand needs to show up. • Build a content calendar that explores multiple creative angles and real usage occasions across our product lines: Aioli, hot sauces, pasta sauces, and what's coming next. • Create original content across formats including short-form video, Reels, long-form YouTube, Stories, and static with a strong sense of what each platform actually rewards. • Tell TRUFF's story across product launches, flavor drops, the rebrand, and the cultural moments worth showing up for. • Develop a visual identity and tone of voice that feels unmistakably TRUFF. • Stay genuinely curious about what's happening on the platforms and in culture, and bring that energy into the work. • Turn brand love into brand use by creating content that drives trial, repeat, and everyday usage. • Rebuild and deepen TRUFF's relationships with the creators, food personalities, chefs, and influencers who have been part of our world. • Concept and produce content hands-on. This role is for someone who is comfortable behind the camera and in the edit, not just in the brief. • Develop creative frameworks for each product line that give us angles to explore across organic and paid content. • Re-engage our 10,000+ member Facebook VIP community.

Role Description TRUFF is rebuilding its brand marketing presence from the ground up, and we want the right creative voice leading the charge. This is a role for someone who genuinely loves social media, not someone who manages it. You understand what makes content connect, you have a point of view, and you know how to translate a brand story into something people actually want to watch, share, and talk about. You will work directly with the founders and marketing leadership, owning our social strategy and content across all platforms. You will also be a key part of rebuilding the relationships we have with the creators, food personalities, and chefs who have championed TRUFF over the years and developing new ones. This is a creative leadership role with real ownership and real visibility. What You'll Own - Social media and content: - Own TRUFF's presence across Instagram, TikTok, Meta, YouTube, and wherever the brand needs to show up. - Build a content calendar that explores multiple creative angles and real usage occasions across our product lines: Aioli, hot sauces, pasta sauces, and what's coming next. - Create original content across formats including short-form video, Reels, long-form YouTube, Stories, and static with a strong sense of what each platform actually rewards. - Tell TRUFF's story across product launches, flavor drops, the rebrand, and the cultural moments worth showing up for. - Develop a visual identity and tone of voice that feels unmistakably TRUFF. Premium, but human. - Stay genuinely curious about what's happening on the platforms and in culture, and bring that energy into the work. - Content that converts: - Turn brand love into brand use by creating content that drives trial, repeat, and everyday usage. - Connect social storytelling to demand-driving moments across launches and retail. - Creator and influencer relationships: - Rebuild and deepen TRUFF's relationships with the creators, food personalities, chefs, and influencers who have been part of our world. - Identify and connect with new voices in food, lifestyle, and culture who align with where TRUFF is going. - Lead our organic product seeding by thoughtfully matching the right products with the right people at the right moments. - Partner with chefs and culinary creators to develop genuine usage occasions and recipe content. - Work closely with our e-comm team so creator content can be used across paid media campaigns in a way that still feels authentic to the creator's voice. - Content production: - Concept and produce content hands-on. - Develop creative frameworks for each product line that give us angles to explore across organic and paid content. - Collaborate with external creators, photographers, and videographers when the project calls for it. - Build a library of content that covers the full range of occasions including cooking at home, entertaining, gifting, and everyday meals. - Community and brand: - Re-engage our 10,000+ member Facebook VIP community. - Be present in the comments, DMs, and conversations where TRUFF shows up. - Work with marketing leadership on brand collaborations, PR moments, and product launches. - Help shape how the rebrand comes to life online. - Performance and reporting: - Track what's working across reach, engagement, follower growth, and content performance. - Share regular updates with founders and marketing leadership with clear takeaways. - Help identify which content deserves to be amplified through paid media based on how it performs organically. Qualifications - Genuine creative opinions about social media. - Strong content creator skills; comfortable behind the camera, in the edit, and in the caption. - Passion for food, cooking, and flavor. - Experience building real relationships with creators. - Comfortable working directly with founders and leadership. - Strategic and creative thinker. - Understanding of how organic content and paid media connect. - Driven by doing great work. Requirements - 3 to 6 years of social media and content experience at a consumer brand, food and beverage company, or creative agency. - A body of work across social platforms including Instagram, TikTok, YouTube, and Meta. - Hands-on video production skills. - Experience building and maintaining relationships with creators, influencers, and talent in the food and lifestyle space. - Understanding of how the platforms actually work. - Experience in a fast-moving environment. - Familiarity with social analytics and scheduling tools. - A portfolio that showcases your work. Benefits - Competitive Salary - Performance Bonus - Equity - Comprehensive Health, Dental, Vision & Life Insurance - 401(k) with 3% company match - Generous PTO, Sick Time, Holidays & Parental Leave - Wellness, Internet & Cell Phone Stipends - Company-provided laptop

• The Senior Account Manager, Foodservice and Non-Traditional channels will serve as a strategic growth driver across TRUFF’s non-retail business, owning customer and distributor relationships across Food Service and emerging channels. • This role will navigate and unlock growth across diverse food service and Alternative channels while ensuring strong execution through distributors, operators, and channel partners. • The Senior Account Manager will be responsible for account planning, distributor management, operator engagement, trade investment oversight, and driving volume growth in a fast-paced, high-growth CPG environment. • This individual will build scalable programs that increase velocity, expand distribution, and elevate TRUFF’s brand presence beyond retail shelves and into menus, back-of-house kitchens, and experiential environments. • This position reports to the CCO.