TRUFF logo
TRUFF

The Pinnacle of Heat Experience

Director of Sales, Naturals

SalesSalesFull TimeRemoteLeadTeam 11-50Since 2017H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

2 days ago

Salary

0

Seniority

Lead

Bachelor Degree7 yrs expEnglish

Job Description

Director of Sales, Naturals

TRUFF

• Build annual account plans (revenue, distribution, promo targets) aligned to growth goals. • Forecast volume, promo lift, and trade needs with accuracy. • Define KPIs and tracking to drive execution. • Own day-to-day customer relationships and sell-in (new items, packaging, innovation). • Execute promo calendars and in-store activation with Marketing/Trade. • Coordinate cross functionally to meet customer deadlines. • Use syndicated/retailer insights and category trends to inform plans. • Manage trade budgets for ROI; track deductions, promo efficiency, and sales. • Own customer P&L inputs; recommend pricing/promo adjustments to protect margin. • Anticipate forecast/relationship risks; propose mitigations. • Ensure compliance with customer terms, contracts, and promo guidelines. • Monitor execution across supply chain/retail and resolve issues fast. • Expand distribution, win secondary placements, and drive incremental volume. • Deliver data-driven sell stories/category reviews; represent TRUFF at key meetings and events. • Directly manage and guide Account Manager role to meet and exceed KPI’s associated with natural channel customers.

Job Requirements

  • 7+ years of progressive sales experience in CPG, ideally within Food & Beverage.
  • 3+ years of effective sales-focused people management
  • Proven success managing Whole Foods and Sprouts, as well as other chain and independent natural channel retailers
  • Strong understanding of retail customer dynamics, promotional strategy, and trade spend management.
  • Experience working with and managing brokers, distributors and direct retailers (small and large)
  • Proficiency in syndicated data tools (Nielsen/IRI/SPINS) and retailer-specific portals.
  • Experience managing customer-specific P&L and delivering against ambitious revenue targets.
  • Demonstrated ability to scale brands within MULO environments.
  • Possess excellent interpersonal, listening, verbal, presentation, and written communication skills.
  • Ability to travel 20-30%.

Benefits

  • Competitive Salary
  • Performance Bonus
  • Equity
  • Comprehensive Health, Dental, Vision & Life Insurance
  • 401(k) with 3% company match
  • Generous PTO, Sick Time, Holidays & Parental Leave
  • Wellness, Internet & Cell Phone Stipends
  • Company-provided laptop

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