Role Description The Account Manager - Natural Channel will serve as a strategic partner to TRUFF’s retail customers, responsible for managing day-to-day sales operations while driving growth and building strong distributor and broker relationships. This role will lead account planning, promotional execution, and trade spend management, ensuring that TRUFF’s strategies are executed effectively at retail. The Account Manager will also be responsible for business development, including developing and executing sales strategies, and creating and nurturing customer relationships across the Natural Channel. - Strategically develop, plan, track, and measure progress against company objectives and KPIs in a fast-paced, high-growth CPG environment. - This position reports to the CCO. What You'll Own - Planning: - Build annual account plans (revenue, distribution, promo targets) aligned to growth goals for accounts. - Forecast volume, promo lift, and trade needs with accuracy. - Define KPIs and tracking to drive execution. - Account Operations & Activation: - Own day-to-day customer relationships and sell-in (new items, packaging, innovation). - Develop and maintain strategic long-term, value crafting relationships with customers to accomplish organic growth and long-term company objectives. - Execute promo calendars and in-store activation with Marketing/Trade. - Coordinate cross-functionally to meet customer deadlines. - Use syndicated/retailer insights and category trends to inform plans. - Growth & Partnerships: - Expand distribution, win secondary placements, and drive incremental volume. - National and Distributor Trade Show management and execution. - Deliver data-driven sell stories/category reviews; represent TRUFF at key meetings and events. - Lead broker partner relationships to maximize results. - Sales & Trade Management: - Manage trade budgets for ROI; track deductions, promo efficiency, and sales. - Analyze market potential, problems, and opportunities for attention and outline action plans for their attainments. - Forecast sales and promotions for specific accounts on existing and new products on a monthly basis. - Risk & Compliance: - Anticipate forecast/relationship risks; propose mitigations. - Ensure compliance with customer terms, contracts, and promo guidelines. - Monitor execution across supply chain/retail and resolve issues fast. Qualifications - 3-5 years of progressive sales experience in CPG, ideally within Food & Beverage, managing regional natural channel accounts. - Strong understanding of retail customer dynamics, promotional strategy, and trade spend management. - Experience working with and managing brokers, and direct retailers (small and large). - Track record of managing and growing accounts in small/medium sized fast-scaling brands. - Proficiency in syndicated data tools (Nielsen/IRI/SPINS) and retailer-specific portals. - Experience managing customer-specific P&L and delivering against ambitious revenue targets. - Possess excellent interpersonal, listening, verbal, presentation, attention to detail and written communication skills. - Ability to organize and manage time efficiently and effectively. - Self-starter who thrives in a multi-tasking role. - Willingness to learn and accept direction and guidance in a professional manner. - Goal ownership oriented and open to coaching to optimize individual and company performance. - Focused on organizational goals, understands the importance of blending into teams and supporting strong morale and sense of purpose within the team. - Ability to travel 15-20%. Benefits - Performance Bonus - Equity Incentive Plan - Comprehensive Health, Dental, Vision & Life Insurance - 401(k) with 3% company match - Generous PTO, Sick Time, Holidays & Parental Leave - Wellness, Internet & Cell Phone Stipends - Company-provided Laptop