The Pinnacle of Heat Experience
Account Manager – Natural Channel
Location
United States
Posted
3 days ago
Salary
0
Seniority
Senior
Job Description
Account Manager – Natural Channel
TRUFF
• Serve as a strategic partner to TRUFF’s retail customers, managing day-to-day sales operations while driving growth. • Build strong distributor and broker relationships. • Lead account planning, promotional execution, and trade spend management, ensuring effective execution of TRUFF’s strategies at retail. • Responsible for business development, including developing and executing sales strategies, and creating customer relationships across the Natural Channel. • Develop, plan, track, and measure progress against company objectives and KPIs in a fast-paced, high-growth CPG environment. • Report to the CCO.
Job Requirements
- 3-5 years of progressive sales experience in CPG, ideally within Food & Beverage, managing regional natural channel accounts.
- Strong understanding of retail customer dynamics, promotional strategy, and trade spend management.
- Experience working with and managing brokers, and direct retailers (small and large).
- Track record of managing and growing accounts in small/medium sized fast-scaling brands.
- Proficiency in syndicated data tools (Nielsen/IRI/SPINS) and retailer-specific portals.
- Experience managing customer-specific P&L and delivering against ambitious revenue targets.
- Possess excellent interpersonal, listening, verbal, presentation, attention to detail and written communication skills.
- Ability to organize and manage time efficiently and effectively.
- Self-starter who thrives in a multi-tasking role.
- Working effectively within the organization to accomplish the mission, understand the values and vision, and integrate into all functional areas of the business.
- Willingness to learn and accept direction and guidance in a professional manner.
- Goal ownership oriented and open to coaching to optimize individual and company performance.
- Focused on organizational goals, understands the importance of blending into teams and supporting strong morale and sense of purpose within the team.
- Ability to travel 15-20%.
Benefits
- Performance Bonus
- Equity Incentive Plan
- Comprehensive Health, Dental, Vision & Life Insurance
- 401(k) with 3% company match
- Generous PTO, Sick Time, Holidays & Parental Leave
- Wellness, Internet & Cell Phone Stipends
- Company-provided Laptop
Related Guides
Related Job Pages
More Account Manager Jobs
• Own and scale DTN’s account-based marketing strategy, focusing on high-value target accounts and revenue generation in key sectors • Partner closely with Sales leadership and account teams to align on target account selection, account plans, and pipeline goals • Design and execute 1:1 and 1:few ABM programs that drive engagement, pipeline creation, and deal acceleration • Develop highly personalized, multi-channel programs across digital, content, executive outreach, and field marketing events • Act as a quarterback across marketing, sales, product marketing, and customer teams to ensure coordinated account engagement • Translate product, market, and account insights into targeted messaging, offers, and content strategies that resonate with buying groups • Collaborate with event marketing to support regional programs, executive events, and in-market activation • Build and optimize account engagement frameworks, scoring models, and reporting to track program effectiveness • Continuously test, learn, and iterate on ABM plays to improve performance and scalability
• Develop and execute a strategic plan to secure new key accounts across mainstream retail sectors, including mass, pharmacy, grocery, lifestyle, hospitality, and beauty. • Research potential retail partners using LinkedIn, RangeMe, and industry databases; initiate contact and secure meetings. • Build compelling business cases and presentations tailored to target accounts; present internally and externally to secure buy-in. • Attend trade shows and industry events to build pipeline and represent the brand. • Identify and pursue new market opportunities, including emerging retailers and adjacent industries. • Serve as the primary point of contact for key ecommerce and brick-and-mortar retail accounts in North America. • Develop tailored sales and marketing programs to drive growth within each account, including cooperative marketing and promotional initiatives. • Lead cross-functional collaboration with Marketing, Operations, Finance, and Customer Care to support account needs and ensure successful product launches. • Conduct regular site audits and store visits to ensure compliance with brand guidelines and maximize product visibility. • Maintain and grow a portfolio of accounts with annual revenue exceeding $500k USD. • Provide accurate sales forecasts by brand and account. • Track performance against targets and adjust strategies as needed. • Monitor competitive activity and market trends to inform growth strategies.
• Develop and execute a strategic plan to secure new key accounts across mainstream retail sectors, including mass, pharmacy, grocery, lifestyle, hospitality, and beauty. • Research potential retail partners using LinkedIn, RangeMe, and industry databases; initiate contact and secure meetings. • Build compelling business cases and presentations tailored to target accounts; present internally and externally to secure buy-in. • Attend trade shows and industry events to build pipeline and represent the brand. • Identify and pursue new market opportunities, including emerging retailers and adjacent industries. • Serve as the primary point of contact for key ecommerce and brick-and-mortar retail accounts in North America. • Develop tailored sales and marketing programs to drive growth within each account, including cooperative marketing and promotional initiatives. • Lead cross-functional collaboration with Marketing, Operations, Finance, and Customer Care to support account needs and ensure successful product launches. • Conduct regular site audits and store visits to ensure compliance with brand guidelines and maximize product visibility. • Maintain and grow a portfolio of accounts with annual revenue exceeding $500k USD. • Provide accurate sales forecasts by brand and account. • Track performance against targets and adjust strategies as needed. • Monitor competitive activity and market trends to inform growth strategies.
• Drive sales for Trek, Electra Bicycles, and Bontrager Accessories. • Set goals, monitor dealers’ performance, and handle forecasting, ordering, prospecting, and the sales process. • Appoint, develop & consult with retailers to maximize our position in the market. • Provide product and sales training to Trek retailers in the territory. • Conduct market research to understand the competitive environment & identify areas of opportunity. • Business Consultant to Trek Retailers. • Make recommendations to retailers about Continuous Improvement initiatives. • Provide exceptional customer service and embody the Trek brand.
