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TRUFF logo
TRUFF

The Pinnacle of Heat Experience

Social Media Manager

Social Media ManagerSocial Media ManagerFull TimeRemoteLeadTeam 11-50Since 2017H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

46 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Social Media Manager

TRUFF

Role Description TRUFF is rebuilding its brand marketing presence from the ground up, and we want the right creative voice leading the charge. This is a role for someone who genuinely loves social media, not someone who manages it. You understand what makes content connect, you have a point of view, and you know how to translate a brand story into something people actually want to watch, share, and talk about. You will work directly with the founders and marketing leadership, owning our social strategy and content across all platforms. You will also be a key part of rebuilding the relationships we have with the creators, food personalities, and chefs who have championed TRUFF over the years and developing new ones. This is a creative leadership role with real ownership and real visibility. What You'll Own - Social media and content: - Own TRUFF's presence across Instagram, TikTok, Meta, YouTube, and wherever the brand needs to show up. - Build a content calendar that explores multiple creative angles and real usage occasions across our product lines: Aioli, hot sauces, pasta sauces, and what's coming next. - Create original content across formats including short-form video, Reels, long-form YouTube, Stories, and static with a strong sense of what each platform actually rewards. - Tell TRUFF's story across product launches, flavor drops, the rebrand, and the cultural moments worth showing up for. - Develop a visual identity and tone of voice that feels unmistakably TRUFF. Premium, but human. - Stay genuinely curious about what's happening on the platforms and in culture, and bring that energy into the work. - Content that converts: - Turn brand love into brand use by creating content that drives trial, repeat, and everyday usage. - Connect social storytelling to demand-driving moments across launches and retail. - Creator and influencer relationships: - Rebuild and deepen TRUFF's relationships with the creators, food personalities, chefs, and influencers who have been part of our world. - Identify and connect with new voices in food, lifestyle, and culture who align with where TRUFF is going. - Lead our organic product seeding by thoughtfully matching the right products with the right people at the right moments. - Partner with chefs and culinary creators to develop genuine usage occasions and recipe content. - Work closely with our e-comm team so creator content can be used across paid media campaigns in a way that still feels authentic to the creator's voice. - Content production: - Concept and produce content hands-on. - Develop creative frameworks for each product line that give us angles to explore across organic and paid content. - Collaborate with external creators, photographers, and videographers when the project calls for it. - Build a library of content that covers the full range of occasions including cooking at home, entertaining, gifting, and everyday meals. - Community and brand: - Re-engage our 10,000+ member Facebook VIP community. - Be present in the comments, DMs, and conversations where TRUFF shows up. - Work with marketing leadership on brand collaborations, PR moments, and product launches. - Help shape how the rebrand comes to life online. - Performance and reporting: - Track what's working across reach, engagement, follower growth, and content performance. - Share regular updates with founders and marketing leadership with clear takeaways. - Help identify which content deserves to be amplified through paid media based on how it performs organically. Qualifications - Genuine creative opinions about social media. - Strong content creator skills; comfortable behind the camera, in the edit, and in the caption. - Passion for food, cooking, and flavor. - Experience building real relationships with creators. - Comfortable working directly with founders and leadership. - Strategic and creative thinker. - Understanding of how organic content and paid media connect. - Driven by doing great work. Requirements - 3 to 6 years of social media and content experience at a consumer brand, food and beverage company, or creative agency. - A body of work across social platforms including Instagram, TikTok, YouTube, and Meta. - Hands-on video production skills. - Experience building and maintaining relationships with creators, influencers, and talent in the food and lifestyle space. - Understanding of how the platforms actually work. - Experience in a fast-moving environment. - Familiarity with social analytics and scheduling tools. - A portfolio that showcases your work. Benefits - Competitive Salary - Performance Bonus - Equity - Comprehensive Health, Dental, Vision & Life Insurance - 401(k) with 3% company match - Generous PTO, Sick Time, Holidays & Parental Leave - Wellness, Internet & Cell Phone Stipends - Company-provided laptop

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