Mint Source

• Manage full-cycle recruitment for multiple client roles simultaneously, from intake to offer acceptance • Understand role requirements, ideal candidate profiles, and success criteria for each search • Source top-tier talent using LinkedIn Recruiter Lite and other platforms, constantly researching fresh sourcing strategies and tools beyond basic keyword searches • Maintain an organized, active talent pool in BambooHR, tracking candidate details, interactions, and fit • Develop and nurture relationships with passive candidates for future opportunities • Conduct structured screening interviews that assess both hard skills and cultural alignment • Design and coordinate role-specific assessments (case studies, work samples, technical tests) • Build detailed scorecards for each candidate, capturing strengths, concerns, and interview insights • Collect and verify candidate references to ensure quality and fit • Prepare candidates thoroughly for client interviews, setting them up for success • Coordinate interview schedules across multiple time zones with efficiency and professionalism • Gather and synthesize feedback from all stakeholders to drive hiring decisions forward • Keep candidates engaged and informed throughout the process, even when they're not selected • Provide recruitment updates to clients as needed on search progress and candidate pipeline • Guide offer negotiations to close candidates while protecting client budgets • Execute smooth handoffs to the People Associate for onboarding • Document lessons learned and continuously refine recruitment processes

• Run the monthly email calendar across DTC and Amazon, planning campaigns, flows, launches, and seasonal moments weeks in advance • Translate founder direction on launches, themes, and sales periods into clear, actionable briefs for the agency • Manage the day-to-day relationship with the email marketing agency, including reviews, approvals, deadlines, and exception conversations when work needs to be redone • Review and refine agency-drafted copy in Figma , sharpening hooks, CTAs, and structure with clear reasoning behind every change • Own segmentation strategy and audience logic across the welcome series, abandoned cart, browse abandonment, post-purchase, and win-back flows • Make and defend technical send decisions in Klaviyo , including dynamic fields, send times, properties, and A/B test setups • Partner with the COO on Amazon-side strategy, extending his briefs into executed sends and managing the back-and-forth with the agency • Bring analytical reasoning to every recommendation, pulling and assessing performance data each cycle, surfacing what's working and what isn't, and feeding that back into the next brief • Bring brand and creative judgment to design reviews, flagging anything off-brand or weak before it ships

• Own end-to-end delivery for a portfolio of telehealth and e-commerce clients, ideally 5–6 accounts at steady state • Plan, build, QA, and schedule email and SMS campaigns, flows, and popups inside each client's ESP, primarily Klaviyo (with Customer.io on event-driven telehealth accounts) • Own client communication: weekly updates, monthly performance reports, proactive wins and risk flags, and fast responses during business hours • Manage segmentation, suppressions, and deliverability for each account, protecting domain reputation and list health • Run walk-the-funnel QA before anything ships, catching errors before they reach the client, not after • Turn monthly strategy into clear briefs for copywriters and designers, keeping every deliverable on schedule through the five-station pipeline • Own routine incident response and fixes for your accounts, so problems are handled before they reach the founder • Maintain a compliance-aware brand voice across all patient communications (for example, no protected health information in subject lines) • Collaborate across ClickUp, Slack, Google Workspace, and review-level Figma to keep work organized and visible

• Design clean, on-brand email layouts and graphics that work seamlessly on mobile • Produce 8 or more email designs each day while maintaining clarity, quality, and consistency • Create and iterate Klaviyo pop-ups and forms that align with brand and growth goals • Turn briefs and copy into clear visual layouts with strong hierarchy and flow • Adapt designs for different segments, promotions, and A/B tests • Carefully QA every asset for spacing, links, copy placement, and overall accuracy • Use Figma and Canva to build, refine, and organize reusable components • Track daily tasks, deadlines, and progress in ClickUp to keep work moving smoothly • Maintain organized files and exports for easy review and handoff

• Plan, write, and optimize lifecycle email campaigns from acquisition and welcome through post-purchase, win-back, and promotional sends • Define and maintain brand voice guidelines while adapting tone by segment, lifecycle stage, and campaign objective • Create both plain-text and design-ready copy that blends storytelling, education, and conversion with clear CTAs • Build and refine subscription and retention flows using product education and behavioral triggers to reduce churn and grow LTV • Familiarize yourself with Klaviyo, Mailchimp, or similar ESPs to understand audience segmentation and campaign structure, so your copy is always written for the right context • Collaborate with design and marketing teams to develop integrated campaigns • Run A/B tests on subject lines, preview text, body copy, and CTAs, then iterate using open rate, CTR, and conversion data • Turn customer research from reviews, surveys, and support into messaging that addresses real objections • Contribute strategic ideas beyond the brief and communicate progress clearly in regular team meetings

• Own email strategy across 5–6 client accounts , keeping campaigns aligned with brand identity, launches, and seasonal moments • Develop detailed email briefs with campaign concepts, messaging direction, and copy for the designer. The workflow is design-first: the designer typically builds the email structure, and you write copy to fit within it • Produce 2–4 email briefs with copy per day depending on workload • Study past campaign performance in Klaviyo to identify what's working and apply those learnings forward • Monitor open rate, CTR, and placed order value, and flag optimization opportunities • Assist the agency owner in planning and organizing monthly content calendars • Write flow copy for welcome, abandoned cart, browse abandonment, and post-purchase sequences when needed • Propose A/B tests on subject lines, angles, and CTAs, and document learnings • QA emails before send: links, personalization, segments, and rendering • Manage briefs, assets, and feedback through Slack and Google Docs/Drive

• Monitor and respond to inbound DMs on Instagram and Facebook, nurturing leads and guiding them toward the right offer (group coaching, 1-on-1, or challenges) • Set up, monitor, and troubleshoot ManyChat automations for launches and active funnels; manually send freebies when automations fail • Manage email lists, flows, and automation sequences inside GoHighLevel; keep lists clean and segmented for deliverability • Support launches and promotions by updating funnels, landing pages, and email sequences as needed • Monitor the support/info inbox daily and action or escalate messages within one business day • Process enrollments, upgrades, downgrades, cancellations, and refunds inside GoHighLevel and Stripe; move clients between group and 1-on-1 coaching as needed • Ensure all new clients are onboarded smoothly, covering DMs, the info inbox, and EverFit messages • Make basic web updates inside GoHighLevel and Shopify as required • Flag brand partnership opportunities and important conversations to leadership within 24 hours • Deliver a monthly business health report covering total clients, new enrollments, cancellations, and upgrades/downgrades

• Lead Meta ad strategy and execution across the full funnel: prospecting, retargeting, and retention • Apply growth marketing frameworks to test offers, angles, audiences, and creative variations • Optimize campaigns daily to hit CAC, ROAS, MER, and LTV targets • Collaborate with creative teams to brief, test, and iterate winning ad concepts • Work with analytics teams to interpret performance data and inform strategy • Stay informed on Meta platform updates, algorithm shifts, and paid media best practices • Expand into TikTok, YouTube, and Google Ads to support additional growth • Present clear insights and performance summaries in bi-weekly client calls and written reports • Mentor junior media buyers on campaign management and testing best practices • Use Asana and Slack to manage tasks and maintain campaign visibility • Leverage tools like Triple Whale, Motion, GA4, Google Sheets, and PowerPoint for tracking, analysis, and reporting

• Design original, non-template email creatives in Canva with abstract, collage-style layouts • Turn campaign calendars and direction into on-brand visuals with strong CTAs and clean hierarchy • Research design ideas using Pinterest and competitor emails to fuel creativity and stay on trend • Slice and build emails in Klaviyo using image blocks or modular layouts with proper links and tracking • Optimize designs for mobile, ensuring responsiveness, clarity, and visual impact across devices • Compress and embed subtle GIFs or motion elements using tools like Ezgif • QA final email layouts for spacing, formatting, and dark mode compatibility • Maintain consistent design file structure, naming conventions, and folder hygiene in Canva • Apply feedback efficiently and upload final versions to Klaviyo without error • Occasionally assist with copy tweaks (subject lines, CTAs) using tools like ChatGPT

• Coordinate work across the agency's creative pipeline, from strategy intake to final delivery • Manage the day-to-day flow of work using the agency's custom project management tool and Slack as your primary working environments • Support the founder with client-facing tasks: sending quick updates and reports • Plan and prioritize work across the team, balancing capacity, deadlines, and shifting client priorities • Run the agency's working cadence: kickoffs, status check-ins, deadline reviews, and post-project retros • Spot bottlenecks and inefficiencies in how work flows through the agency, and propose improvements • Use AI tools to draft updates, summarize threads, automate repetitive ops, and offload busywork from you and the team • Onboard new team members into the agency's tools, workflows, and client context • Surface risks early, flagging delays, capacity issues, or scope creep before they become deadline misses