• Audit current marketing initiatives, identify areas for improvement, and execute high-impact marketing strategies. • Develop, implement, and optimize multi-channel marketing strategies, including SEO, PPC, social media, email, and content marketing. • Evaluate existing marketing efforts, identify gaps, and implement improved processes to drive better results. • Monitor and analyze marketing metrics, adjusting campaigns to maximize ROI, conversion rates, and engagement. • Oversee the creation of high-quality marketing content, including blog posts, videos, social media posts, and ads, ensuring consistency with brand messaging. • Manage and optimize digital ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to increase visibility and lead generation. • Work closely with sales and operations teams to align marketing efforts with overall business objectives. • Stay updated on the latest marketing trends, tools, and best practices to keep strategies competitive. • Lead and coordinate marketing efforts across different functions, with the ability to hire and manage additional team members if needed.

• Own and scale paid acquisition across Shopify Ads and other relevant paid channels • Manage budgets with capital efficiency in mind, optimizing toward CAC, LTV, revenue, and payback period • Build and test new campaign structures, creative angles, and offer positioning • Own and optimize Shopify App Store listings across the portfolio • Conduct keyword research and competitive analysis to improve visibility and ranking • Optimize titles, descriptions, metadata, screenshots, demo videos, and app cards • Run copy and creative testing to improve click-through rate and install conversion rate • Own website performance across the portfolio, including site architecture, messaging hierarchy, and conversion pathways • Ensure each web property supports acquisition, activation, and revenue goals • Define and maintain consistent brand positioning and messaging across all web assets • Manage SEO strategy across multiple websites in partnership with an external SEO agency • Oversee on-page optimization, internal linking, and content structure • Own the CRO roadmap across high-impact pages and funnels • Define and run the A/B testing roadmap across web and in-app funnels • Drive growth-oriented product initiatives focused on activation and monetization • Own affiliate strategy, performance, and partner enablement

• Run performance marketing campaigns on TikTok; • Run and optimize campaigns based on ROAS and LTV; • Run tests, collect and analyze data, identify trends and insights, manage budget; • Cooperate with creative team about creatives production; • Develop automation and auto-rules for acquisition; • Analyze competitors, suggest ideas, and generate a hypothesis.

Zafran is on a mission to stop the exploitation of vulnerabilities everywhere. We’re rethinking how security teams prioritize risk, and we’re building something no one else has: a new operating model that defuses the threats that matter most—fast. We’re looking for an experienced and driven Regional Sales Manager, Major Accounts to help take our momentum to the next level. This is not your average sales role. You’ll be on the front lines of one of cybersecurity’s most transformative companies, backed by the most successful venture firms in cyber, partnering with some of the most advanced and security-conscious enterprises in the world. If you love the thrill of landing high-impact deals and being part of something big, keep reading. About Zafran  Our Mission: To stop the exploitations of vulnerabilities, everywhere. What makes us different: Zafran de-risks 90% of critical vulnerabilities overnight across your hybrid environment and uses your existing security tools to rapidly mitigate and remediate the 10% most likely to be exploited. ​​Who’s behind us: Zafran is backed by Sequoia Capital, Cyberstarts, and a deep belief that cybersecurity should move as fast as attackers do. We’re one of the fastest-growing companies in the industry, scaling to meet demand from the world’s most advanced, security-obsessed organizations. We’re serious about our mission- so expect work that matters, teammates who challenge and inspire you, and plenty of fun along the way! What you will do   Own a region and build a pipeline of high-value opportunities across the largest strategic accounts in the region Orchestrate strategic account plan including a consultative sales process from prospecting through close Uncover what matters most to security leaders and clearly show how Zafran helps them act faster and reduce risk Partnering with your Solutions Engineer, deliver compelling, outcome-based demos and value stories that resonate with CISOs, Threat & Vulnerability Leaders, and security teams Collaborate with partners and internal Zafran teams to drive joint wins and customer success Contribute to go-to-market feedback loops that help us continually improve how we sell, message, and win Accurately forecast revenue and maintain a healthy, predictable pipeline 7 + year of experience in a Strategic Account sales motion Understanding of account planning fundamentals and how to prioritize opportunities within a territory Ability to navigate complex sales processes with multiple stakeholders Exposure to MEDDICCC and/or Command of the Message (formal training a plus, not required) Foundational understanding of value-based selling and business outcome positioning Strong relationships with CISOs of key accounts in territory Experience working with channel partners or resellers in a supporting or co-selling capacity Track record of quota overachievement and closing strategic, high-impact deals Extensive experience in Cyber domain At Zafran, people matter! We provide a robust benefits program that includes flexible PTO, health insurance plans (medical, dental, vision), a monthly stipend for phone and internet, 401k, flexible spending account, and a home office stipend when joining! At Zafran, we’re proud to be an equal opportunity employer. We believe the best teams are built by people who think differently, come from all kinds of backgrounds, and aren’t afraid to challenge the status quo. We welcome everyone across race, religion, gender, gender identity or expression, sexual orientation, age, disability, national origin, and veteran status, because what matters most is what you bring to the table.