• Owns the go-to-market strategy for Blackboard’s products in the federal, state and local government, and corporate/workforce learning markets • Drive the GTM strategy across the company for BizGov • Own positioning and messaging for the BizGov segment • Maintain and update positioning documentation • Lead go-to-market strategy discussions and planning for campaigns • Own competitive intelligence for the BizGov segment • Build and maintain the sales enablement materials • Support new logo and customer marketing campaigns

• Own the go-to-market strategy for Blackboard’s products in the federal, state and local government, and corporate/workforce learning markets • Drive the GTM strategy to hit pipeline and bookings targets • Own positioning and messaging for the BizGov segment • Lead go-to-market strategy discussions and planning for campaigns • Own competitive intelligence for the BizGov segment • Build and maintain sales enablement materials • Support new logo and customer marketing campaigns • Represent Blackboard’s BizGov perspective in event content, analyst briefings, and external communications

• Lead the team that converts pipeline into customers and expands revenue within the existing customer base. • Own product marketing, product evangelism, solution engineering, and analyst relations. • Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story. • Drive win rates by making the buying experience as compelling as the product itself. • Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement. • Own relationships with analysts like Forrester and Gartner to drive placements and recognition. • Partner with Customer Enablement and Sales to position new products to existing customers and create materials that drive upsell and cross-sell conversations.

• Own product marketing across the portfolio, including positioning, messaging, and go-to-market planning. • Drive launches end to end, from narrative development through execution. • Serve as a connection point between Product, Studio, and Marketing teams, translating product roadmaps into positioning, go-to-market strategy, and launch plans. • Initiate or take on product marketing, brand, and partnership initiatives, scoping each into a clear plan and executing end to end. • Flex across multiple products and workstreams as priorities and timing shift, applying product marketing rigor across the portfolio rather than to a single title. • Shape brand and non-performance marketing, including social-native, creator-style content across owned channels such as blogs, social accounts, and campaigns outside of paid and user acquisition. • Activate and help execute brand and licensing partnerships sourced at the studio level, coordinating across internal teams and external partners. • Partner closely with Growth and Lifecycle teams to align brand and product marketing with acquisition and retention efforts. • Coordinate lifecycle and CRM touchpoints that support launches and partnerships. • Provide clear, regular updates on the status and impact of product marketing, brand, and partnership workstreams.