LemFi

• Define the Growth Strategy: Develop and execute comprehensive market entry and penetration strategies across Australia. • Drive Acquisition & Retention: Own the end-to-end user lifecycle—from paid marketing, influencer campaigns, and community-led initiatives to activation, engagement, and win-back strategies. • Optimise the Funnel: Partner closely with Product to refine onboarding, improve conversion rates, limits, and user experience. • Lead Cross-Functional Execution: Oversee day-to-day operations by coordinating across Growth, Ops, Product, CRM, and Partnerships. • Maximise Performance & Unit Economics: Track and analyse key metrics, continuously optimising growth levers • Build a High-Performing Team: Hire, mentor, and lead an innovative growth team.

• Define the Growth Strategy: Develop and execute comprehensive market entry and penetration strategies across Anglophone Africa and key diaspora sender markets. • Drive Acquisition & Retention: Own the end-to-end user lifecycle—from paid marketing, influencer campaigns, and community-led initiatives to activation, engagement, and win-back strategies. • Optimise the Funnel: Partner closely with Product to refine onboarding, improve conversion rates, limits, and user experience to increase transaction frequency, ARPU, and LTV. • Lead Cross-Functional Execution: Oversee day-to-day operations by coordinating across Growth, Ops, Product, CRM, and Partnerships to ensure initiatives are delivered efficiently and align with LemFi’s mission. • Maximise Performance & Unit Economics: Track and analyse key metrics (CAC, LTV, revenue, payback periods), continuously optimising growth levers and resource allocation for maximum impact. • Build a High-Performing Team: Hire, mentor, and lead an innovative growth team, setting clear expectations and fostering a culture of ownership and speed.

• Travel across the U.S. to attend events, expos, and community meetings • Build and expand LEMFi’s community network • Develop and execute comprehensive user acquisition strategies • Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi • Identify, negotiate, and manage partnerships with relevant organizations • Conduct ongoing market research to understand user needs, behaviours, and preferences • Act as a brand ambassador for LemFi

LemFi (Series B) is building the go-to financial app for the Global South. Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth. With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity. The Role You will be the architect of our performance engine. Your mission is to ensure that every dollar spent on global acquisition is measurable and that our conversion funnel is a "leaky-bucket-free" zone. You will build the infrastructure that allows us to attribute a cross-border transfer back to its original source and optimise the path to "First Send." This is a hands-on, technical leadership role that sits at the intersection of Marketing, Engineering, and Data. How You’ll Contribute - Tracking & Infrastructure: Design and maintain multi-touch attribution (MTA) models and lead the transition to server-side tracking to ensure 100% accuracy in "Transaction Funded" events. - Event Mapping & Taxonomy: Own the global event dictionary, ensuring that key milestones like "KYC_Approved" and "Transfer_Initiated" fire consistently across iOS, Android, and Web. - Growth Optimisation: Manage the technical side of experimentation and architect "Liquidity Alerts" that trigger automated, personalized notifications based on real-time corridor rates. - Incrementality & Modeling: Build automated dashboards to compare CAC against 90-day LTV by corridor and run "Lift Studies" to prove the true incremental value of our campaigns. - Cross-Functional Bridge: Collaborate with Legal and Compliance on data privacy, while working with Creative and Product teams to optimize onboarding flows. Who You Are - Data-Driven & Skeptical: You don’t take dashboard numbers at face value; your first instinct is to verify tracking integrity before celebrating a high ROI. - Strategic & Patient: You understand that in P2P remittance, the "First Transfer" can take days due to KYC, and you have the patience to map out long-tail attribution. - Operationally Rigorous: You treat the MarTech stack like a product, maintaining clean documentation and ensuring app updates never break marketing automation. - Adaptable: You thrive in a fast-paced fintech environment and can pivot from technical SDK audits to high-level strategic planning with ease. What You’ll Bring - Technical Expertise: High proficiency in SQL for raw data extraction and deep experience with MMPs (AppsFlyer, Branch) and CDPs (Segment). - Domain Knowledge: Experience in Fintech or a regulated industry involving KYC requirements and mobile-first growth. - Stack Implementation: Proven ability to build a MarTech stack from scratch or migrate legacy systems into a modern, unified architecture (e.g., Braze/Segment). - Experimentation Logic: A solid grasp of statistical significance and experience managing the technical infrastructure for A/B testing (e.g., Optimizely, VWO). - Engineering Literacy: The ability to audit app SDKs to ensure marketing trackers do not compromise app performance or security. The Interview Process - Chat with a Talent Partner (30 mins) - Behaviours & Culture Interview (45 mins) - Technical Assignment (60 mins presentation) - Final Interview (30 mins) Why Join LemFi? Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this. At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions. Our Values: How We Win - Sharp Customer Focus 🎯 We cut through the noise and prioritize ruthlessly based on what drives real value. - Lead with Data 📊 We trade instinct for insight. We test, analyze, and own the outcomes. - Ownership 🤝 We take responsibility for global outcomes, not just local wins. - Grit 💪 We navigate ambiguity with resilience and keep pushing until the customer feels the impact. You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play. Diversity & Inclusion at LemFi To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume. Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.

• Act as a key driver of LemFi’s expansion across African communities in the United States • Develop and execute user acquisition strategies tailored to Kenyan ex-pat communities • Optimise campaigns using data and insights • Lead community engagement initiatives and partnerships • Conduct market research to understand user needs

Title: Growth & Marketing Manager - UK / China Location: United Kingdom, Remote Department: Remittance Employment Type Full time Location Type Remote Department Growth Job Description: LemFi (Series B) is building the go-to financial app for the Global South. Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth. With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity. The Role We are seeking a Growth & Marketing Manager, based in the UK to act as a key driver of LemFi’s expansion across Chinese communities in the United Kingdom. This role will be instrumental in launching new markets, accelerating user acquisition, and building strong community and partnership networks to fuel sustainable growth. The role will involve significant travel to event across the UK, representing Lemfi at Chinese community events, signing up new users, arranging sponsorship opportunities and networking with Chinese communities across the country. Joining LemFi at a critical phase of international expansion, you will operate as an entrepreneurial self-starter who thrives in fast-paced environments, takes calculated risks, and executes with speed and precision. You will own growth outcomes for your assigned markets, acting as both a strategic thinker and hands-on operator who is deeply embedded in the communities we serve. You will work closely with our Growth, Marketing, Product, and Operations teams while serving as the internal voice of the user, ensuring LemFi’s offerings resonate locally and deliver measurable impact as we scale. How You’ll Contribute Travel across the country - Travelling across the UK, you will attend events, expos, and community meetings representing LEMFi as a brand ambassador and key point of contact to drive brand awareness and new customer sign ups - You'll build and expand LEMFi’s community network by networking with local leaders, partners, and organisations, setting up meetings and agreeing sponsorship for existing community events. - You'll spend 3–5 days in a new UK city every 1-2 weeks to establish on-the-ground presence, grow relationships, and strengthen LEMFi’s visibility within local communities. A once in a lifetime opportunity to see the whole country! Growth & User Acquisition - Develop and execute comprehensive user acquisition strategies tailored to Chinese ex-pat communities in the UK. - Own growth targets for assigned markets, consistently driving results across online and offline channels. - Optimise campaigns using data and insights to improve performance against acquisition KPIs. Community Engagement - Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi. - Organise and participate in local events, meetups, and forums to educate users about LemFi’s services. - Build and maintain strong relationships with community leaders and grassroots partners. Partnership Development - Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth. - Ensure partnerships deliver mutual value and measurable outcomes. Market Research & Insights - Conduct ongoing market research to understand user needs, behaviours, and preferences. - Provide actionable insights to Product and Marketing teams to refine messaging, features, and positioning. - Serve as a strong internal advocate for the user, representing community perspectives in decision-making. Brand Advocacy - Act as a brand ambassador for LemFi, consistently representing the company’s mission, values, and voice. - Promote LemFi through clear, persuasive communication across multiple channels. Who You Are - Entrepreneurial & Tenacious: You take ownership, push through obstacles, and find ways to win. - Results-Oriented: You are motivated by ambitious targets and comfortable being measured against clear KPIs. - Data-Driven: You use insights and analysis to guide decisions and optimise performance. - Biased to Action: You think critically, move quickly, and work independently in ambiguous environments. - Culturally Fluent: You are comfortable immersing yourself in new cultural environments and engaging deeply with diverse communities. - Persuasive Communicator: You communicate clearly and confidently to influence stakeholders and partners. - Flexible & Committed: You are willing to travel and work occasional weekends to support market growth. What You’ll Bring - Relevant Experience: At least 2 years of experience in fast-paced environments, with a background in growth, sales, or marketing. - Growth Mindset: Proven ability to work against targets and deliver measurable results. - Analytical Skills: Strong ability to interpret data, track performance, and adjust strategies accordingly. - Community Expertise: Deep understanding of the Chinese community in the United Kingdom. - Strong Communication: Excellent interpersonal skills and the ability to build trust with diverse stakeholders. - Independent Operator: Self-motivated, proactive, and effective in a remote working environment. The Interview Process - Initial TA Screening (30 minutes) - Technical Interview with Hiring Manager - Case Study - Final Interview Location: UK (remote) Reporting Line: Head of Growth, South East Asia Why Join LemFi? Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this. At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions. Our Values: How We Win - Sharp Customer Focus We cut through the noise and prioritize ruthlessly based on what drives real value. - Lead with Data We trade instinct for insight. We test, analyze, and own the outcomes. - Ownership We take responsibility for global outcomes, not just local wins. - Grit We navigate ambiguity with resilience and keep pushing until the customer feels the impact. You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play. Diversity & Inclusion at LemFi To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume. Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.

• Own the China Corridor: Drive aggressive app install and remittance volume growth specifically targeting Chinese immigrants living in the West. • Master Western Channels: Execute and scale high-performance user acquisition campaigns across Meta, TikTok, Google App Campaigns, and Apple Search Ads. • Pioneer the Chinese Ecosystem: Lead the strategy and execution for culturally specific platforms, effectively navigating Tencent Ads (WeChat) and Xiaohongshu (Little Red Book). • Drive Cultural Localization: Ensure all messaging and creative assets avoid "direct translation" pitfalls, deeply reflecting the nuanced financial pain points of the Chinese diaspora. • Capitalize on Seasonality: Architect and lead aggressive acquisition and retention strategies around key cultural moments like Lunar New Year, Double 11, and the Dragon Boat Festival. • Optimize via Data & Attribution: Utilize MMPs like AppsFlyer to track post-install events, run cohort analyses, and rigorously optimize downstream metrics like LTV and ROI.

• Travelling across the USA & Canada to attend events, expos, and community meetings representing LemFi as a brand ambassador. • Build and expand LemFi’s community network by networking with local leaders, partners, and organisations, setting up meetings and agreeing sponsorship for existing community events. • Develop and execute comprehensive user acquisition strategies tailored to South-East Asian ex-pat communities in the US. • Own growth targets for assigned markets, consistently driving results across online and offline channels. • Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi. • Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth.

• Architect Lifecycle Journeys: Design and implement logic-based, multi-touch automation flows targeting onboarding, activation, retention, and churn prevention. • Orchestrate Multi-Channel Campaigns: Deploy perfectly timed messaging across Email, Push Notifications, In-App Messages, SMS, and WhatsApp to maximize user engagement. • Drive Hyper-Personalization: Utilize behavioral data and RFM analysis to build dynamic user segments that tailor the value proposition to specific sender behaviors. • Optimize the Funnel: Rigorously monitor drop-off points and deploy targeted interventions and A/B tests to recover abandoned transactions and improve conversion. • Maintain Operational Excellence: Manage the technical execution and database hygiene within enterprise CRM platforms, ensuring strict GDPR compliance and high deliverability. • Analyze and Iterate: Track weekly performance against core KPIs like Activation Rate, 30-day Retention, and LTV, translating cohort data into actionable growth strategies.

• Attend events, expos, and community meetings representing LEMFi • Develop and execute user acquisition strategies tailored to Nigerian ex-pat communities in the US • Optimize campaigns using data and insights to improve performance against acquisition KPIs • Organize and participate in local events, meetups, and forums to educate users about LemFi’s services • Act as a brand ambassador for LemFi, promoting the company’s mission and values