• Drive user acquisition across the Nigerian, Ghanaian, East African, and Francophone African corridors in Canada — owning your targets end to end, online and offline. • Travel across Canada (3–5 days in a new city every few weeks) to represent LemFi at community events, expos, and forums — you are the face of the brand on the ground. • Build and manage a network of community leaders, grassroots organisations, and local partners; negotiate and activate sponsorships and co-marketing deals that move the needle. • Run data-informed campaign optimisation — use insights, acquisition KPIs, and AI-powered analysis to sharpen what's working and kill what isn't. • Feed the Product and Marketing teams a continuous stream of on-the-ground intelligence: what users need, what messaging lands, what competitors are doing, what's next. • Organise and lead local events, meetups, and educational sessions that build genuine trust in LemFi's mission — not just brand noise. • Serve as the internal voice of the Canadian diaspora user, advocating for community-specific needs in roadmap and positioning discussions.

• Design and execute user acquisition strategies for your assigned European market • Own community-led growth: plan and run events, meetups, and cultural activations that build genuine trust • Identify, pitch, and land partnerships with diaspora businesses, community organisations, and local influencers • Be the in-market voice of the user: conduct regular market research and surface cultural insights • Track your acquisition funnel and partnership performance with data • Represent LemFi with clarity and conviction • Travel across your market and occasionally across Europe for events

• The Growth Marketing Lead is a hands-on individual-contributor role. You’ll work directly with our founders to find and prove the acquisition channels that will scale Glacis. • Maintain a prioritized backlog of growth hypotheses. Design lean, measurable tests across outbound, content, events, partnerships, and referral mechanics. • Build signal-driven lead lists with our GTM agent and Clay, and write and iterate cold email and LinkedIn sequences aimed at supply chain, procurement, and operations leaders. • Test content-driven acquisition - LinkedIn, short-form reports, thought leadership, and AEO/SEO-oriented pieces. • Turn what you hear in outbound replies, sales calls, and customer conversations into sharper messaging. Test new positioning angles and value propositions. • Use AI tools daily to work faster and at higher volume - generating and personalizing copy, spinning up lightweight landing pages, and automating enrichment and workflows with tools like Clay and n8n. • Set up clean attribution and tracking for every experiment, and build visualizations in HubSpot and PostHog that make it immediately clear how each experiment is performing.

• Manage and maintain HubSpot, including CRM organization, contact segmentation, workflows, campaign execution, and reporting • Build and execute email marketing campaigns and lead nurturing programs • Support demand generation initiatives across webinars, events, partnerships, content marketing, and digital channels • Assist with product marketing activities, including product launches, customer communications, sales enablement materials, and messaging • Coordinate with product, marketing, sales, and events teams to execute integrated marketing campaigns • Track campaign performance and provide insights and recommendations to improve results • Support conference, webinar, and event marketing initiatives throughout the year • Help maintain marketing assets, landing pages, campaign materials, and lead generation programs