Incubator Lab

Role Description We're looking for a Senior Merchant Center Specialist to own and optimize product feed infrastructure for large-scale e-commerce brands, ensuring accurate, compliant, and high-performing listings across Google Shopping. This is a hands-on execution role focused on feed management, data quality, and troubleshooting—not campaign management. What You'll Do - Feed Management & Optimization - Manage and optimize product feeds in Google Merchant Center - Own feed operations using DataFeedWatch (required) - Build and maintain: - Feed rules - Transformations - Regex-based optimizations - Optimize product data including: - Titles - Descriptions - Images - Attributes (GTIN, categories, etc.) - Catalog & Platform Management - Manage large catalogs (3,000–10,000+ SKUs) - Work across Shopify and WooCommerce - Ensure proper handling of: - Product variants (size, color, etc.) - Category mapping - Feed structure - Troubleshooting & Compliance - Diagnose and resolve: - Product disapprovals - Feed errors - GMC account suspensions (e.g., Misrepresentation) - Audit websites for: - Policy compliance - Data inconsistencies - Broken links / UX issues affecting GMC - Data Integrity & Sync - Ensure accurate syncing of: - Pricing - Inventory - Work with feed tools or APIs (not manual fixes in GMC) - Product Launch Support - Support new product launches and catalog updates - Ensure new products are properly structured and approved in GMC Qualifications - 3+ years of hands-on Google Merchant Center experience - 3+ years experience with DataFeedWatch or similar feed tools - Experience managing large product catalogs (3K+ SKUs) - Experience orchestrating end-to-end global store setups using Shopify Markets, streamlining international checkout by automating currency rounding rules and localizing payment methods to improve regional conversion rates - Ability to write: - Feed rules - Regex for product optimization - Proven experience resolving: - Disapprovals - GMC suspensions Nice to Have - Experience with Google Shopping campaigns (collaboration, not ownership) - Familiarity with Content API - Basic understanding of ecommerce SEO Application Process Interested candidates should apply directly for consideration. Upon submitting your application, our hiring team will review your credentials and will notify you if you are selected to participate in the interview process. We appreciate your interest in IncubatorLab and kindly ask that you refrain from inquiries to our teams via LinkedIn. No third party or agency submissions will be accepted. Equal Opportunity Employer IncubatorLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of protected classification, in accordance with applicable laws. If you have a disability or special need that requires accommodation, please feel free to contact us.

Role Description Incubator Lab is looking for a talented AI Video Editor to join our thriving team! Role Objective: - You will spearhead the integration of AI tools into our video production pipeline. - This isn't just about clicking "generate"—it's about using AI to scale high-quality performance creative at a pace traditional editing can't match. What You'll Do: - Utilize AI tools (Runway, HeyGen, Midjourney, ElevenLabs, etc.) to generate and enhance ad assets. - Develop workflows for AI-driven face swaps, voice cloning, and b-roll generation. - Iterate on winning creative hooks using generative video and audio. - Stay ahead of the curve on new AI video tools to keep our ads looking cutting-edge. Qualifications - Proven experience using AI tools in a professional video production capacity. - A "hacker" mindset—you find ways to make AI look seamless and high-converting. - Strong foundation in traditional editing (Premiere Pro/CapCut) to polish AI outputs. - Ability to troubleshoot "uncanny valley" issues to maintain ad authenticity. Requirements - Experience with DTC or UGC-style ads (Nice to have). Benefits - Working Hours: Async-First. - We are a global, remote team. We don't care when you do the work, provided deadlines are met and the quality is top-tier. - We do ask for a few hours of overlap with US-based EST working hours each day to facilitate team meetings and Slack communication. - This ensures we stay agile and can iterate on winning ads in real-time. How to Apply Ready to build the next winning creative? Send us your portfolio! - We are specifically looking for a "Performance Creative" reel—please do not send long-form documentaries, wedding films, or cinematic shorts. - We want to see fast-paced, high-retention, short-form ads that drive conversions. - Bonus points if you include a link to a TikTok or Reel you've edited that went viral. Company Description Incubator Labs is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency.

Facebook / Meta Media Buyer (Performance Marketing) About Us We operate two fast-scaling DTC brands ($50M+ revenue over 24 months) and are building a high-impact media buying team to scale acquisition and optimize lifetime value. What You’ll Do - Strategize, launch, and optimize Facebook/Meta ad campaigns - Manage ad spend budgets with disciplined pacing and scaling - A/B test creatives, audiences, placements, and bidding strategies - Analyze performance data (ROAS, CPL, CAC, CTR) and recommend next actions - Collaborate with creative and analytics teams to improve outcomes - Maintain daily KPI dashboards and reporting - Ensure pixel, events, and tracking integrity Qualifications - 2+ years hands-on experience with Facebook/Meta Ads Manager - Experience managing moderate to large budgets - Strong analytical skills and comfort with performance metrics - Ability to independently diagnose campaign issues and optimize - Experience with DTC ecommerce or direct response campaigns Compensation Competitive base salary ranges depend on region and experience ($2,000 USD - 5,000 USD per month) How to Apply Please share: - A brief case study or campaign overview with metrics - Book a brief intro call - Calendly

Copywriter (Post-Purchase & OTO Specialist) We aren’t looking for a generalist or a "content creator." We are hiring 1–2 elite direct-response copywriters dedicated exclusively to the post-purchase funnel. Your sole mission is to optimize the sequence that happens after the initial transaction to maximize Lifetime Value (LTV) and Revenue Per Customer (RPC). The Role You will own the entire post-checkout experience. This includes crafting high-converting One-Time Offers (OTOs), strategic downsell pages, order bumps, and subscription upsell flows. If you don't find "take rates" and "funnel momentum" exciting, this isn't the role for you. Required Experience - The Track Record: 3+ years specifically writing post-purchase/OTO copy (general DTC brand storytelling doesn't count here). - The Tech Stack: Hands-on experience building/optimizing flows within Checkout Champ, ClickFunnels, or ThriveCart. - Long-Form Mastery: Proven ability to write 2,000+ word sales pages and full-length VSL scripts (not just catchy headlines). - Niche Expertise: Direct experience in the Health, Wellness, or Supplement verticals. - Data-Backed Portfolio: You must be able to show a portfolio that includes conversion data (take rates, RPC, or AOV lift). Preferred Qualifications - Compliance Savvy: Deep understanding of FTC/FDA supplement claim guidelines and experience working alongside legal/compliance teams. - Subscription Architecture: Experience writing compliant recurring billing disclosures that convert without being "sneaky." - High-Volume Background: Experience writing for brands scaling at $5M+ per month in DTC volume. - Funnel Logic: A deep understanding of how to maintain "buying momentum" across a multi-step OTO stack. How to Apply We value results over resumes. To be considered, please send your portfolio featuring at least two OTO or VSL samples. Note: Please include specific conversion data where available. We will not review applications that do not include relevant work samples.

About the Role We're looking for a Senior Shopify Developer who writes clean, maintainable code and can own projects end-to-end. You'll be building and customizing Shopify storefronts, translating Figma designs into pixel-perfect responsive code, handling deep subscription app integrations, and working across both the frontend and backend of Shopify. Subscription app expertise, pixel-perfect Figma implementation, fluent English, and strong Shopify backend knowledge are hard requirements. If you do not meet all four, please do not apply. Requirements - 4+ years of senior Shopify development experience - Expert-level Liquid, JavaScript, and CSS - Figma to code: You translate designs into pixel-perfect, fully responsive Shopify storefronts across all devices, with no shortcuts or approximations. - Subscription apps: Deep hands-on experience with Loop Subscriptions, Recharge, Skio, or equivalent. This means custom widget implementation, checkout extension integration, customer portal customization, and debugging subscription logic at the code level. This is one of the most critical requirements for this role. - Shopify backend: Strong command of the Shopify Admin API, custom app development, webhooks, metafields, Shopify Functions, and backend logic that supports storefront behavior. - Fluent English: You read and interpret written briefs independently and execute on them accurately - Strong Git/GitHub workflow and comfortable working in a professional IDE - Available 9:00 AM – 5:00 PM EST, Monday through Friday Nice to Have - Replo: Ability to build custom Liquid snippets and sections that can be dropped into Replo pages via the Custom Liquid component, extending Replo's native capabilities with custom-coded functionality - CRO (Conversion Rate Optimization): Understanding of how development decisions impact conversion, and familiarity with CRO principles as they apply to storefront design and functionality - Shopify Plus familiarity (checkout extensibility, Functions, B2B) To Apply Please share your CV + Cover Letter, GitHub profile, 2 to 3 Shopify store examples (ideally showing Figma-to-code work), a note detailing your subscription app experience, and a short paragraph on why you're a strong fit.

CREATIVE STRATEGIST (PAID SOCIAL / PERFORMANCE CREATIVE) Company: IncubatorLab.ai Location: Remote (LATAM) Type: Full-Time or Long-Term Contract ABOUT INCUBATORLAB.AI IncubatorLab.ai is a performance-driven growth company that builds and scales direct-to-consumer brands through rapid experimentation, data-informed creative, and disciplined execution. We operate as an internal growth engine—not an agency—focused on scaling what works. THE ROLE As a Creative Strategist at IncubatorLab.ai, you will own creative strategy for paid social campaigns across Meta, TikTok, and YouTube. There is no Strategy Lead—this role requires high ownership and strong independent judgment. WHAT YOU’LL DO • Develop creative strategies and hypotheses for paid social advertising • Analyze performance data to identify winning concepts and iteration opportunities • Conduct consumer, product, and competitor research • Write clear creative briefs, scripts, and ad copy • Partner closely with Video Editors to guide execution • Review creative outputs and provide actionable feedback • Track, synthesize, and communicate learnings from creative tests WHAT WE’RE LOOKING FOR • 4–6+ years of experience in creative strategy, paid social, or performance marketing • Strong understanding of Meta, TikTok, and YouTube ad ecosystems • Ability to translate data into creative direction • Excellent written and verbal English communication skills • Strong analytical and organizational skills • Comfort operating in a fast-paced, high-ownership environment NICE TO HAVE • Direct-response or DTC experience • Familiarity with performance metrics such as CTR, CPA, ROAS • Experience working with UGC-style or creator-led ads WORKING HOURS Strong overlap with US business hours, Monday–Friday HOW TO APPLY Please submit your resume and examples of paid social creative strategy or case studies.

CREATIVE STRATEGIST (PAID SOCIAL / PERFORMANCE CREATIVE) Company: IncubatorLab.ai Location: Remote (LATAM) Type: Full-Time or Long-Term Contract ABOUT INCUBATORLAB.AI IncubatorLab.ai is a performance-driven growth company that builds and scales direct-to-consumer brands through rapid experimentation, data-informed creative, and disciplined execution. We operate as an internal growth engine—not an agency—focused on scaling what works. THE ROLE As a Creative Strategist at IncubatorLab.ai, you will own creative strategy for paid social campaigns across Meta, TikTok, and YouTube. There is no Strategy Lead—this role requires high ownership and strong independent judgment. WHAT YOU’LL DO • Develop creative strategies and hypotheses for paid social advertising • Analyze performance data to identify winning concepts and iteration opportunities • Conduct consumer, product, and competitor research • Write clear creative briefs, scripts, and ad copy • Partner closely with Video Editors to guide execution • Review creative outputs and provide actionable feedback • Track, synthesize, and communicate learnings from creative tests WHAT WE’RE LOOKING FOR • 4–6+ years of experience in creative strategy, paid social, or performance marketing • Strong understanding of Meta, TikTok, and YouTube ad ecosystems • Ability to translate data into creative direction • Excellent written and verbal English communication skills • Strong analytical and organizational skills • Comfort operating in a fast-paced, high-ownership environment NICE TO HAVE • Direct-response or DTC experience • Familiarity with performance metrics such as CTR, CPA, ROAS • Experience working with UGC-style or creator-led ads WORKING HOURS Strong overlap with US business hours, Monday–Friday HOW TO APPLY Please submit your resume and examples of paid social creative strategy or case studies.

Web Quality Assurance (Cypress and Shopify) at IncubatorLab | Remote - Worldwide IncubatorLab is looking for a hands-on Web QA / QA Automation Engineer to keep our public websites reliable and assist with Shopify execution Role Objective: As a Web QA / QA Automation Engineer at IncubatorLab.ai, you will ensure our high-traffic public websites remain reliable and functional. This is a practical, execution-focused role—not documentation-heavy—ideal for someone who understands how websites break from a user’s perspective and wants real ownership in a fast-paced environment. What You’ll Do: - Uptime & Functionality: Monitor public websites and proactively validate that all pages and flows are working. - Automated Testing: Write and maintain Cypress smoke tests for critical user flows to ensure stability. - Issue Investigation: Use browser DevTools to investigate broken buttons, pages, or flows and identify root causes. - Shopify Support: Assist with Shopify page updates, including sections, layout changes, and full page builds. - Monitoring Management: Validate monitoring alerts and work to reduce false positives. - Release Validation: Rigorously test changes both before and after they go live. - Agile Communication: Clearly communicate issue impact and resolution status to the team. What we are looking for - Automation Expertise: Strong hands-on experience with Cypress for web application testing. - Technical Fundamentals: Solid understanding of HTML, CSS, and JavaScript. - Shopify Proficiency: Familiarity with Shopify themes, sections, and basic Liquid. - Debugging Skills: Highly comfortable using browser DevTools to diagnose front-end issues. - English Communication: Ability to explain technical issues clearly and concisely. - Ownership Mindset: You don’t just report bugs; you help drive them to resolution. - Remote Fluency: Comfort working in a fast-paced, "Async-First" environment. Bonus Points (Nice to Have): - Experience with Playwright. - API testing experience using Postman. - Experience with uptime/monitoring tools (e.g., UptimeRobot, Pingdom). WORKING HOURS: REMOTE-FIRST & ASYNCHRONOUS Async-First: We prioritize output over "hours in a seat." EST Overlap: You must be available for a few hours of overlap with US-based EST working hours each day to facilitate team meetings and real-time support. HOW TO APPLY We value reliability over documentation. To be considered, please submit your resume and a brief summary of a complex web issue you identified and helped resolve. Note: This is not a manual-only QA role or a backend/DevOps position. We want to see a proactive engineer who knows how to keep a front-end experience seamless for the user. Note: We value disciplined execution and rapid experimentation. Please emphasize your experience with high-volume, short-form performance creative. What's atypical about the company: Incubator Labs is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency. Application Process: Interested candidates should apply directly for consideration. Upon submitting your application, our hiring team will review your credentials and will notify you if you are selected to participate in the interview process. We appreciate your interest in IncubatorLab and kindly ask that you refrain from inquiries to our teams via LinkedIn. No third party or agency submissions will be accepted IncubatorLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.

TIKTOK SHOP CREATOR SPECIALIST at IncubatorLab | Remote - Worldwide IncubatorLab is looking for a TikTok Shop Creator Specialist who knows how to launch creators "hard" and dominate the FYP through strategic creator partnerships. This is not a traditional influencer role—this is about TikT ok Shop growth. You will be responsible for sourcing, managing, and scaling creators who can drive massive GMV through consistent video posts and live streams. You know what makes a video go viral on TikT ok Shop, and you know how to push creators to produce high-converting content at scale. What You’ll Do: - Hard Launches: Lead the end-to-end launch of creators on TikT ok Shop, ensuring maximum impact in the first 30 days. - Presence Growth: Manage a stable of creators to grow our brand’s social presence through high-frequency video posting. - Content Optimization: Review creator videos and provide feedback on hooks and CTAs to ensure they align with TikTok Shop’s algorithm. - Relationship Management: Build deep, long-term partnerships with creators who consistently drive revenue. - Performance Tracking: Monitor creator sales data and iterate on your roster based on who is actually moving the needle. What we are looking for - TikTok Shop Mastery: Deep experience specifically within the TikTok Shop ecosystem (affiliates, samples, and creator collaborations). - Growth Record: Proven ability to take a creator from zero to high-volume sales through strategic video content. - Aggressive Follow-up: You are comfortable "managing up" to creators to ensure they post on time and follow the brief. - Trend Awareness: You live on TikT ok and understand the latest audio, formats, and "hooks" that drive engagement. - Communication: Strong English skills to effectively coach creators and negotiate terms. WORKING HOURS: REMOTE-FIRST & ASYNCHRONOUS Async-First: We prioritize output over "hours in a seat." EST Overlap: You must be available for a few hours of overlap with US-based EST working hours each day to facilitate team meetings and real-time support. HOW TO APPLY Please submit your resume and a brief summary of your biggest TikTok Shop "win" (e.g., a creator you launched who generated $X in GMV or a video that went viral). Note: This role includes a practical assignment where you will be asked to draft a TikTok Shop launch plan for a new creator. What's atypical about the company: Incubator Labs is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency. No third party or agency submissions will be accepted IncubatorLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.

VIDEO EDITOR (Youtube Focused) Company: IncubatorLab.ai Location: Remote (LATAM) Type: Full-Time or Long-Term Contract ABOUT INCUBATORLAB.AI IncubatorLab.ai is a performance-driven growth company that builds and scales direct-to-consumer brands through high-velocity creative testing, disciplined execution, and increasingly AI-enabled workflows. We operate as an internal growth engine—not an agency—focused on identifying and scaling the creative ideas that drive measurable results. Role Objective You will edit short-form YouTube ads and Shorts designed to drive performance and conversions. This role is for editors who prioritize results over "cinematic flair," focusing on high-retention editing that stops the scroll. Key Responsibilities for YouTube - Performance-Driven Editing: Create short-form video ads tailored for YouTube's ecosystem. - Retention Tactics: Use "pattern interrupts" like zooms, captions, and sound design to keep viewers engaged. - Hook Mastery: Focus heavily on the first 3 seconds to create aggressive, scroll-stopping hooks. - Iterative Design: Edit multiple versions of the same content to test different hooks or visual styles. - Quality Control: Maintain high-volume output while ensuring pacing, color, and audio are top-tier. Technical Requirements - Experience: 2+ years editing short-form social video (YouTube Shorts/Ads preferred). - Software: Strong proficiency in Adobe Premiere Pro and Media Encoder. - Motion Graphics: Working knowledge of After Effects for captions and visual effects. - Creative Fundamentals: Expert-level understanding of pacing, audio mixing, and music selection. Work Environment & Logistics - Remote/Global: This is a worldwide, remote position. - Async-First: Work whenever you want, provided deadlines are met. - Communication: Requires a few hours of overlap with US-based EST hours for team Slack and meetings - Structure: IncubatorLab operates as an internal growth engine, not a traditional agency. How to Apply (Portfolio Guide) To be considered, your portfolio or reel must specifically showcase Direct Response or UGC-style ads. Do NOT send: - Long-form documentaries. - Wedding films or cinematic shorts. DO send: - The First 3 Seconds: Examples of your best hooks. - UGC Integration: Proof you can make raw phone footage look like a high-converting ad. - Pacing: Ads that demonstrate high engagement through editing. Bonus: A link to a YouTube Short or Reel that went viral.