Hook

• Lead conceptual development and pitching efforts by creating and directing visually inspiring concepts and content. • Lead the creation of client approved messages and themes that succeed across mediums, formats, and campaign types. • Establish and maintain positive relationships with relevant client contacts, becoming an expert on brand culture, products, preferences, and expectations. • Lead client-facing conversations focused on the development of campaign messaging and assets. • Maintain a positive relationship with Design, Motion, and Production staff, ensuring that concepts meet the requirements of all departments. • Maintain and promote an internal awareness of industry design trends and standards, including relevant cultural and digital news. • Facilitate creative development by providing detailed direction, feedback and constructive criticism to design and motion staff. • Promote a positive creative culture through teamwork, and lead by example. • The occasional on-site content shoot (may require travel between 1-2 times per year).

• Collaborate with a writing partner to develop insight-driven creative concepts, executing the visual design to a standard that exceeds client expectations. • This role entails creating and guiding visually appealing designs and concepts, coming up with ideas and making content for social and digital campaigns. It will be important even when working with tight budgets. • Establish and maintain positive relationships with all relevant client contacts, becoming an expert on brand culture, politics, products, preferences, and expectations. • Collaborate with Design and Motion teams to refine and adjust processes to push the work further and find efficiencies. • Be a clear and effective communicator to the team and trusted partner to the production team • Partner with a Senior Copywriter and create inspiring work that drives storytelling across media • Lead the development and presentation of pitch materials for all major and complex campaigns associated with a brand or brand group • Ensure the highest possible quality of all strategic, creative, and design deliverables within the scope of one or more brand relationships • Elevate overall work quality by setting increasingly high standards and articulating ambitious creative opportunities (without sacrificing baseline deliverable requirements) • Cultivate positive relationships with Design, Copywriting, Motion and Production. • Promote a positive creative culture through teamwork, positive attitude, and leading by example. • Ability to travel and support photo and video shoots depending on briefs

• Research emerging trends across TikTok, Instagram Reels, and YouTube Shorts • Identify viral content formats, memes, editing styles, sounds, hooks, and storytelling frameworks • Monitor platform behavior and surface ideas that could be adapted for artist and music campaigns • Provide weekly recommendations on trend opportunities for active releases and catalog campaigns • Research creators, fan pages, niche communities, and tastemakers relevant to music campaigns • Identify creators who would be strong fits for Hook campaigns or platform adoption • Build creator target lists organized by genre, audience, culture, and platform • Assist with posting and managing content across Hook's secondary social accounts • Help implement trend-led content ideas across TikTok, Instagram, and Shorts • Test formats, captions, posting styles, and content angles to drive engagement • Help clip, repurpose, and publish content optimized for short-form platforms • Translate internet trends into ideas for artist and song campaigns • Brainstorm culturally relevant activations around releases, moments, and viral opportunities • Support campaign execution with creator sourcing, research, and trend implementation • Track campaign performance and identify learnings for future activations

Role Description Senior Designers are both master-level designers and skilled storytellers that use design to bring ideas to life. They are driven experts with a passion for making premium, ground-breaking work and a commitment to fostering the talents of the employees they collaborate with. They are fearless executors that elevate the work into uncharted creative territories without hesitation. They’re fundamentalists when it comes to digital design, but approach projects with rational and innovative mindsets, always mindful of how it looks and how it works. Senior Designers are ready for hands-on projects at every stage of the life cycle, including: - Brainstorming creative concepts with the project team - Developing original campaigns - Participating in client presentations - Ensuring deadlines are met - Producing functional prototypes and assets all the way to launch Conceptually speaking, Senior Designers have a well-established process for concept development including: - Building visual presentations - Creating storyboards and prototypes to show solutions and context to peers, leadership, and clients Executionally speaking, Senior Designers at Hook can confidently execute and scale their concepts, lending expert-level technical skills and knowledge of the digital production process to pixel-perfect client delivery, on time and on spec. This is a fully remote role, but please be aware that most of the team and our client are based on the West Coast. You must be comfortable working around PST business hours. Qualifications - 5+ years of cutting edge digital creative work - Expert-level understanding of design that spans typography and layout, campaign generation, brand identity, and social campaigns - Experience in a fast-paced agency environment, with case studies demonstrating experience working on recognizable brands - Expertise in communicating brand narratives through storyboards/styleframes, illustration, or a combination thereof - Experience developing novel concepts for motion design - Strong visual design capabilities, with a proven record leading animation projects alongside animators - Experience creating novel brand identity systems or expanding existing brand guidelines - Outstanding communication and presentation skills - Strong proficiency of Figma, Photoshop, and Illustrator - Knowledge of emerging interactive design trends (Knowledge of After Effects and Cinema 4D a plus) - Active user of AI image generation tools - Enthusiastically curious about finding ways to collaborate with evolving AI tools - A willingness to share skills and knowledge with more junior team members Requirements - Execute and manage original, persuasive, conceptual and visually compelling design work in line with agency standards - Lead projects with a focus on storytelling through motion design - Work with Creative Directors and Design Directors to ensure design work exceeds client expectations - Maintain and promote an internal awareness of industry design trends and standards with a strong focus on processes and tools - Inspire a positive creative culture by projecting a sense of ownership that elevates the standards and quality of all work achieved by the Design department - Demonstrate an ability to juggle multiple projects at the same time while maintaining clear vision of priorities - Set an example for more junior design staff toward the goal of accelerating skill progression in a culture of collaboration Benefits - Health and dental insurance - Matching 401k - Paid vacation and holidays - Remote first organization with a “work from wherever (within the US)” approach

• Build and scale our Creator Acquisition, Retention, Engagement and Monetization engine • Identify and sign high-impact creator segments (musicians, remixers, music fans, tastemakers) who drive new user acquisition and content virality • Build scalable outreach and onboarding pipelines, from creator sourcing to seeding campaigns and ambassador programs • Own creator acquisition KPIs: new creator signups, activation rate, content output, K-factor, and downstream MAU impact • Develop tiered partnership structures: from micro-creator seeding programs to anchor deals • Design and run creator lifecycle programs that keep creators active, growing, and deepening their investment in Hook • Build feedback loops between creators and Product — ensuring the roadmap solves for real creator pain points • Develop creator education, toolkits, and community programs that reduce churn and increase content frequency • Own creator retention metrics: monthly active creators, content cadence, and creator NPS • Design monetization programs that give creators real incentive to build on Hook, from leaderboard mechanics to revenue share models, creator funds, and brand partnership facilitation down the road • Work with leadership to define Hook's long-term creator economics strategy • Optimize monetization metrics like creator earnings, deal volume, and creator LTV • Turn creators into Hook's most powerful distribution channel by building programs and incentive structures that drive sharing, referrals, and cross-platform amplification • Partner with Growth and Product to build creator-native virality features: referral loops, duet/collab mechanics, social sharing tools, and challenge formats • Identify and amplify Hook's highest-K creators, the ones whose content generates the highest new user acquisition downstream • Own virality metrics: share rate, K-factor contribution by creator segment, viral content volume • Build and manage a lean, high-output Creator & Community team as the company scales • Establish playbooks, systems, and tooling that allow the team to operate efficiently at scale • Serve as the internal voice of the creator, advocating for creator needs across Product, Marketing, and Operations • Ensure creator programs are fully integrated with company-wide growth strategy

WHO WE ARE Hook is a Creative Production Agency. With a collaborative, maker-centric team, and an emphasis on production-led design, we develop creative campaigns, short-form content, and websites for well known brands. Our mission is to integrate creative and production to help grow brands faster. But we believe what’s most important are the people who work with us and the experience they have along the way. We want clients to think of us as the best agency they’ve ever worked with, and we want everyone at Hook to feel like this is the best job they’ve had yet. WHAT’S A SENIOR DESIGNER AT HOOK? Senior Designers are both master-level designers and skilled storytellers that use design to bring ideas to life. They are driven experts with a passion for making premium, ground-breaking work and a commitment to fostering the talents of the employees they collaborate with. They are fearless executors that elevate the work into uncharted creative territories without hesitation. They’re fundamentalists when it comes to digital design, but approach projects with rational and innovative mindsets, always mindful of how it looks and how it works. Senior Designers are ready for hands-on projects at every stage of the life cycle, from brainstorming creative concepts with the project team and developing original campaigns, to participating in client presentations and ensuring deadlines are met, to producing functional prototypes and assets all the way to launch. Conceptually speaking, Senior Designers have a well established process for concept development including, but not limited to, building visual presentations, storyboards and prototypes to show solutions and context to peers, leadership and clients. Executionally speaking, Senior Designers at Hook can confidently execute and scale their concepts. They lend expert-level technical skills and knowledge of the digital production process to pixel-perfect client delivery, on time and on spec. This is a fully remote role, but please be aware that most of the team and our client are based on the West Coast. You must be comfortable working around PST business hours. WHAT YOU’LL DO - Execute and manage original, persuasive, conceptual and visually compelling design work in line with agency standards. - Lead projects with a focus on storytelling through motion design. - Work with Creative Directors and Design Directors to ensure design work exceeds client expectations. - Maintain and promote an internal awareness of industry design trends and standards with a strong focus on processes and tools. - Inspire a positive creative culture by projecting a sense of ownership that elevates the standards and quality of all work achieved by the Design department. - Demonstrate an ability to juggle multiple projects at the same time while maintaining clear vision of priorities, making sure everything is pixel perfect before facing the client. - Set an example for more junior design staff toward the goal of accelerating skill progression in a culture of collaboration, lending new ways of thinking and sharing skills and knowledge. WHAT YOU’LL NEED - 5+ years of cutting edge digital creative work, and an expert-level understanding of design that spans typography and layout, campaign generation, brand identity, and social campaigns. - Experience in a fast-paced agency environment, with case studies demonstrating experience working on recognizable brands. - Expertise in communicating brand narratives through storyboards/styleframes, illustration, or a combination thereof. - Experience developing novel concepts for motion design, while possessing strong visual design capabilities, with a proven record leading animation projects alongside animators. - Experience creating novel brand identity systems, or expanding existing brand guidelines, while introducing a unique approach and point of view. - Outstanding communication and presentation skills. - Strong proficiency of Figma, Photoshop and Illustrator, as well as emerging interactive design trends (Knowledge of After Effects and Cinema 4d a plus). - Active user of AI image generation tools. Enthusiastically curious about finding ways to collaborate with evolving AI tools. - A willingness to share skills and knowledge with more junior team members. WHAT ELSE Qualified applicants will include a resume and a statement of interest that lets us learn a little more about you. We are a remote first organization with a “work from wherever (within the US)” approach. We're a collaborative group of people who love the internet and want to create phenomenal work. Company benefits include health, dental, matching 401k, paid vacation and holidays, and more. At Hook we value what makes everyone different, we look for the best talent no matter the background. We know that great work requires diverse perspectives which is why we strive to create a place of belonging where everyone can express who they are. Come join us! Hook believes in compensation transparency and equity. We’ve designed a 10-level advancement framework that’s applied consistently across disciplines and departments and aligns to location-based salary ranges. During the interview process we’ll review your location, skills, experience, and other relevant factors to determine where you fall within our leveling framework and corresponding salary ranges. Please follow this link to learn more.

• Own and drive design for the Creator / Studio Platform across mobile and web • Design end-to-end creation workflows, from first-time use to advanced editing and publishing • Balance simplicity and creative power, enabling both casual creators and power users • Translate product goals and user insights into clear, high-quality design solutions • Explore multiple directions, prototype quickly, and iterate based on feedback and data • Partner closely with Product and Engineering to shape solutions and ensure high-quality execution • Go deep on interaction design and craft to elevate the overall experience • Ensure consistency and cohesion across surfaces, contributing to a shared design system • Support adjacent areas, including cross-platform journeys and partner-facing tools for labels and artists

• Collaborate with the Design and Creative teams to ensure motion projects exceed client expectations, demonstrating the ability to provide an informed perspective on how motion design can solve a brand’s strategic challenges. • Delegate tasks and help to oversee other motion designers on complex projects • Leverage knowledge of animation, editing and post-production tools to consistently produce top-quality work • Demonstrate an ability to manage multiple projects simultaneously under tight deadlines • Respond to client and creative feedback with thoughtful solutions that solve the underlying creative challenges • Become proficient in the tools and workflows Hook uses on a daily basis • Explore and experiment with AI technologies to discover ways they can enhance motion design workflows and creative output. • Communicate clearly and frequently with teammates to maintain project cohesion • Seek out opportunities to enrich our existing culture within the department and organization.

• Collaborate with Design and Creative to ensure motion projects exceed client expectations, demonstrating the ability to provide an informed perspective on how motion design can solve a brand’s strategic challenges. • Leverage knowledge of animation, editing and post-production tools to consistently produce top-quality work • Lead and direct a small team of motion designers in the creation of motion concepts that solve for client marketing objectives through storyboarding, research and development, motion ideation, and constructive feedback. • Demonstrate an ability to manage multiple projects and motion designers at the same time while maintaining a clear vision of priorities in order to ensure project milestones are met. • Interface with clients and provide insight into how motion design can help solve their project challenges. Provide alternative approaches when appropriate to help create new opportunities. • Seek out opportunities to promote skill advancement among motion designers by engaging in and/or creating department initiatives and discussions. • Explore and experiment with AI technologies to discover ways they can enhance motion design workflows and creative output. • Seek out opportunities to enrich our existing culture within the department and organization.

WHO WE ARE We’re Hook—an award-winning creative content agency. With a collaborative, maker-centric team, and an emphasis on production-led design, we make ads, campaigns, and experiences that drive growth for the world’s most innovative brands. Our mission is to integrate creative and production to help grow brands faster. But we believe what’s most important are the people who work with us and the experience they have along the way. We want clients to think of us as the best agency they’ve ever worked with, and we want everyone at Hook to feel like this is the best job they’ve had yet. WHAT’S AN ASSOCIATE MOTION DIRECTOR AT HOOK? Associate Motion Directors are experienced leaders who are fluent in the language and practice of motion design. They are hands-on motion designers who operate alongside creative and design teams to produce industry-leading advertising content in a variety of animated mediums. While their performance is often directly measured by the quality of the work they produce, they understand that it’s ultimately their ability to coach and develop fellow motion design talent that drives long term success. The daily challenges range from overseeing (and guaranteeing) motion design executions to directly leading conceptual motion design challenges for national and global brands/campaigns. With an existing team of motion designers in place, previous experience with team and project leadership within a rapid production environment will be a critical skill. Given the close proximity to marketing clients, being an excellent communicator and an overall joy-to-work-with will also go a long way toward success. WHAT YOU’LL DO - Collaborate with Design and Creative to ensure motion projects exceed client expectations, demonstrating the ability to provide an informed perspective on how motion design can solve a brand’s strategic challenges. - Leverage knowledge of animation, editing and post-production tools to consistently produce top-quality work - Lead and direct a small team of motion designers in the creation of motion concepts that solve for client marketing objectives through storyboarding, research and development, motion ideation, and constructive feedback. - Demonstrate an ability to manage multiple projects and motion designers at the same time while maintaining a clear vision of priorities in order to ensure project milestones are met. - Interface with clients and provide insight into how motion design can help solve their project challenges. Provide alternative approaches when appropriate to help create new opportunities. - Seek out opportunities to promote skill advancement among motion designers by engaging in and/or creating department initiatives and discussions. - Explore and experiment with AI technologies to discover ways they can enhance motion design workflows and creative output. - Seek out opportunities to enrich our existing culture within the department and organization. WHAT YOU’LL NEED - 7+ years of hands on 2D After Effects motion experience - 2+ years of managing teams or leading projects - An expert understanding of the 12 Principles of Animation - A strong motion reel or portfolio that demonstrates your abilities as an animator - Expert proficiency in After Effects and Premiere Pro - Working knowledge of Cinema 4D and Redshift - Working knowledge of Adobe Illustrator, Photoshop, and Figma - Deep knowledge of various video & audio formats and when to use them - A thorough understanding of project management and motion production workflows - Have direct experience (and an enthusiasm for) team leadership and mentorship - An outlook that embraces challenges and new methods of thinking WHAT ELSE Qualified applicants will include a resume and a statement of interest that lets us learn a little more about you. We are a remote first organization with a “work from wherever (within the US)” approach. We're a collaborative group of people who love the internet and want to create phenomenal work. Company benefits include health, dental, matching 401k, paid vacation and holidays, and more. At Hook we value what makes everyone different, we look for the best talent no matter the background. We know that great work requires diverse perspectives which is why we strive to create a place of belonging where everyone can express who they are. Come join us! Hook believes in compensation transparency and equity. We’ve designed a 10-level advancement framework that’s applied consistently across disciplines and departments and aligns to location-based salary ranges. This role is leveled as a L7 During the interview process we’ll review your location, skills, experience, and other relevant factors to determine where you fall within our leveling framework and corresponding salary ranges. Please follow this link to learn more.