HOOK

• Lead conceptual development and pitching efforts by creating and directing visually inspiring concepts and content. • Lead the creation of client approved messages and themes that succeed across mediums, formats, and campaign types. • Establish and maintain positive relationships with relevant client contacts, becoming an expert on brand culture, products, preferences, and expectations. • Lead client-facing conversations focused on the development of campaign messaging and assets. • Maintain a positive relationship with Design, Motion, and Production staff, ensuring that concepts meet the requirements of all departments. • Maintain and promote an internal awareness of industry design trends and standards, including relevant cultural and digital news. • Facilitate creative development by providing detailed direction, feedback and constructive criticism to design and motion staff. • Promote a positive creative culture through teamwork, and lead by example. • The occasional on-site content shoot (may require travel between 1-2 times per year).

• Collaborate with a writing partner to develop insight-driven creative concepts, executing the visual design to a standard that exceeds client expectations. • This role entails creating and guiding visually appealing designs and concepts, coming up with ideas and making content for social and digital campaigns. It will be important even when working with tight budgets. • Establish and maintain positive relationships with all relevant client contacts, becoming an expert on brand culture, politics, products, preferences, and expectations. • Collaborate with Design and Motion teams to refine and adjust processes to push the work further and find efficiencies. • Be a clear and effective communicator to the team and trusted partner to the production team • Partner with a Senior Copywriter and create inspiring work that drives storytelling across media • Lead the development and presentation of pitch materials for all major and complex campaigns associated with a brand or brand group • Ensure the highest possible quality of all strategic, creative, and design deliverables within the scope of one or more brand relationships • Elevate overall work quality by setting increasingly high standards and articulating ambitious creative opportunities (without sacrificing baseline deliverable requirements) • Cultivate positive relationships with Design, Copywriting, Motion and Production. • Promote a positive creative culture through teamwork, positive attitude, and leading by example. • Ability to travel and support photo and video shoots depending on briefs

• Collaborate with the Design and Creative teams to ensure motion projects exceed client expectations, demonstrating the ability to provide an informed perspective on how motion design can solve a brand’s strategic challenges. • Delegate tasks and help to oversee other motion designers on complex projects • Leverage knowledge of animation, editing and post-production tools to consistently produce top-quality work • Demonstrate an ability to manage multiple projects simultaneously under tight deadlines • Respond to client and creative feedback with thoughtful solutions that solve the underlying creative challenges • Become proficient in the tools and workflows Hook uses on a daily basis • Explore and experiment with AI technologies to discover ways they can enhance motion design workflows and creative output. • Communicate clearly and frequently with teammates to maintain project cohesion • Seek out opportunities to enrich our existing culture within the department and organization.

• Collaborate with Design and Creative to ensure motion projects exceed client expectations, demonstrating the ability to provide an informed perspective on how motion design can solve a brand’s strategic challenges. • Leverage knowledge of animation, editing and post-production tools to consistently produce top-quality work • Lead and direct a small team of motion designers in the creation of motion concepts that solve for client marketing objectives through storyboarding, research and development, motion ideation, and constructive feedback. • Demonstrate an ability to manage multiple projects and motion designers at the same time while maintaining a clear vision of priorities in order to ensure project milestones are met. • Interface with clients and provide insight into how motion design can help solve their project challenges. Provide alternative approaches when appropriate to help create new opportunities. • Seek out opportunities to promote skill advancement among motion designers by engaging in and/or creating department initiatives and discussions. • Explore and experiment with AI technologies to discover ways they can enhance motion design workflows and creative output. • Seek out opportunities to enrich our existing culture within the department and organization.

• Design, build, and maintain internal pipeline tools and systems • Work closely and empathetically with Motion Designers, Art Directors, and Producers • Develop plugins and extensions for Adobe Creative Suite applications and Figma • Own product areas end-to-end • Identify workflow bottlenecks across departments and propose and execute technical solutions • Recommend and evaluate new tools, frameworks, and approaches • Serve as technical lead on select client projects • Codify your knowledge through documentation, best practices, and internal guides • Participate in technical strategy as a craft leader

• With a very hands-on approach, lead the development of insightfully driven creative concepts and their production to the point of exceeding client expectations • Lead social-first and digital campaign development from brief through launch, often across multiple workstreams simultaneously • Establish and maintain positive relationships with all relevant client contacts, becoming an expert on brand culture, politics, products, preferences, and expectations • Work closely with Design and Motion teams to create optimal processes resulting in excellent craft forward work • Be a clear and effective communicator to the team and trusted partner to the production team • Lead the development and presentation of pitch materials for all major and complex campaigns associated with a brand or brand group • Ensure and elevate the quality of all strategic, creative, and design deliverables across assigned brand work • Mentor and support junior creative staff toward the goal of accelerating skill progression through a culture of collaboration and knowledge sharing

• Lead high-impact brand campaigns from concept through execution using a systems-thinking approach, spending approximately 60% of your time on visual design and concept development and 40% on production-focused execution. • Use your expertise in type, grid, and color to evolve our visual language—knowing exactly when to stick to the rules and when to strategically break them to keep the brand engaging. • Provide multiple viable creative directions for every brief, avoiding one-dimensional solutions. • Self-audit all work for quality and strategic alignment before moving to review or production. • Anticipate the "downstream" impact of design choices on high-volume production and technical specs, including building and evolving scalable templates across platforms. • Distill vague briefs and shifting client feedback into clear, actionable design solutions. • Ensure every visual execution ladders up to broader brand initiatives and business goals. • Jump into projects mid-stream and gain immediate momentum without sacrificing quality. • Manage and track evolving technical requirements across various platforms during fast-paced sprints, while contributing across multiple concurrent workstreams. • Accurately scope work and maintain independent accountability for all deadlines.

• Develop brand campaigns through high-volume production, scaling artwork across platforms while maintaining creative integrity. • Execute with a solid grasp of design fundamentals—specifically grid systems, layout, and typographic hierarchy. • Build, evolve, and manage complex Figma template systems and scalable component libraries, using auto layout, variants, variables, and shared libraries to support efficient, high-volume production across shifting technical specs and safe zones. • Optimize production workflows within Figma to increase speed, accuracy, and cross-team efficiency, identifying opportunities to streamline systems and reduce manual work. • Independently scope, prioritize, and manage workload—anticipating technical challenges and adjusting quickly within fast-paced sprints. • Maintain a high standard for design quality, even during fast-paced sprints and quick turnarounds. • Partnering with team and discipline leads to streamline processes and create an efficient working environment. • Communicate design solutions and ideas effectively to both clients and creatives to provide clear direction.

• Demonstrate a working mastery of visual design and brand systems. • Execute and manage original, persuasive, conceptual and visually compelling design work with an expertise in layout, typography, and brand identity design. • Lead projects with a focus on complex brand campaigns and storytelling through motion design. Expertise in communicating brand narratives through storyboards and styleframes. • Inspire and provide mentorship to design staff toward the goal of accelerating skill progression through a culture of collaboration, experimentation and knowledge sharing. • Fluently speak the language of design with both clients and creatives enabling effective feedback and direction. • Demonstrate emotional intelligence in all meetings and communications. • Work closely with internal staff to ensure design work exceeds client expectations. • Maintain and promote an internal awareness of industry design references and standards with a strong focus on processes and tools. • Cultivate a sense of ownership that elevates the standards and quality of all work achieved by the designers. • Partner with motion leads to streamline processes to create optimal and efficient working environments for the whole team. • Demonstrate an ability to juggle multiple projects at the same time while maintaining clear vision of priorities, overseeing a team of designers and making sure everything is pixel perfect before facing the client.