Grip

Role Description We are looking for a highly analytical, tech-savvy Senior Marketing Manager to join our team. In this role, you are the driver of our revenue engine. You will build, automate and scale our marketing campaigns to ensure our Go-To-Market strategy operates reliably and generates consistent pipeline. - Bridge the gap between marketing and sales. - Own our complete marketing tech stack. - Launch full-funnel campaigns. - Orchestrate ABM programs. - Leverage emerging AI technologies to drive growth. - Use data to inform strategy and optimize conversion rates. - Build automated campaigns that deliver highly qualified leads to sales. Qualifications - Proven experience in SaaS Marketing, Demand Generation, Growth Marketing or Marketing Operations within a B2B SaaS environment. - Strong hands-on experience with HubSpot (bonus points for Salesforce experience), particularly in building campaigns, workflows, and lead routing. - A highly analytical mindset with a solid understanding of full-funnel reporting, multi-touch attribution and lead scoring. - Experience managing paid media budgets and optimizing for CAC/ROAS. - Comfortable using tools like Zapier to automate tasks and connect platforms. - A strong foundation in SEO, CRO and website CMS management. - A forward-thinking approach to leveraging AI tools, like Claude, to speed up execution and improve campaign performance. - Excellent communication skills, with the ability to translate data into actionable insights for the commercial leadership team. Requirements - Build and execute campaigns, automated nurture flows and robust lead routing rules. - Partner with the wider marketing team to distribute high-value content (reports, guides, webinars) across multiple channels to capture demand and generate net-new leads. - Support our physical event strategy by driving pre-event meeting bookings, managing lead retrieval processes on-site and ensuring rapid, automated post-event follow-up. - Maintain marketing database health, ensure GDPR compliance, and use Zapier to connect our tech stack for seamless data flow. - Manage the technical setup, promotion, and delivery of our webinars to drive engagement and net-new leads. - Own the website CMS, keeping content fresh and ensuring pages are optimized for lead capture. - Perform regular SEO audits, resolve site issues, track keyword performance, and explore emerging LLM/AI search optimization strategies. - Manage budget allocation, strategy, and execution across Paid Search and Social (Google Ads, LinkedIn, Meta). - Build behavior-based retargeting flows and continuously optimize campaigns for ROAS and Customer Acquisition Cost (CAC). - Build behavioral lead scoring models in HubSpot/Salesforce/Apollo to ensure Sales only speaks to highly qualified prospects. - Drive multi-touch attribution reporting and manage data enrichment tools (Apollo) to ensure pipeline hygiene. - Manage outbound automation workflows, safeguard domain health, and partner with Sales to build intent-driven campaigns around Target Account Lists (TAL). - Create automated alerts so sales reps know exactly when target accounts exhibit buying signals. - Design and run continuous A/B tests across landing pages, forms and emails to maximize conversion rates. - Analyze web analytics (Google Analytics, etc.) to identify and resolve friction points in the buyer's journey. - Leverage tools like Zapier, Apollo and Claude to scale personalized outreach and automate manual marketing tasks. - Build scalable, template-driven website pages targeted at high-value, long-tail keywords. - Deliver comprehensive operational reporting, monthly KPIs and full-funnel retro reporting to leadership. - Partner closely with Sales for cross-functional alignment and to present data-driven findings that translate into immediate action plans. Benefits - Remote-first company with an office in London Bridge. - Company Training Sponsorship Programme. - 25 holiday days per year + Bank Holidays. - Sabbatical Leave. - Career Progression Pathways, an opportunity to take the lead in shaping an entire industry through AI. - Kind, fun and ambitious company culture. - Group Life Insurance and company health plan.

Role Description As Freelance Grip Onsite Manager, you will own two interconnected areas: the hands-on operational delivery of Grip Onsite at live events, and the strategic growth of Grip Onsite as a commercial business unit. You'll be the expert on everything from badge stock and printer hardware to supplier relationships and process scalability — ensuring every event we support runs flawlessly and that the business behind it grows sustainably. This is a freelance role suited to someone equally comfortable troubleshooting a printer at a registration desk and sitting in a commercial meeting. Core Responsibilities - Own end-to-end delivery of Grip Onsite at live events, covering setup, operation, and breakdown of all hardware (kiosks, laptops, thermal printers, entrance scanners). - Manage badge stock across both product lines — firm laminated and paper — including production timelines, design approvals, delivery coordination, and backup stock planning. - Oversee SmartBadge deployments: hardware configuration, 3rd Party integrations with Grip Manage and Grip Engage, data validation, and onsite testing. - Serve as the primary escalation point for technical issues during live events across both Self-Serve and White Glove service models. - Manage and coordinate 3rd Party technicians: scheduling, briefing, travel and accommodation logistics, and onsite performance. - Ensure every event is fully prepared through rigorous pre-event checklists — hardware, software access, badge designs, integration validation, and customer briefings. - Lead or support Walkthrough calls with customers 2 weeks before events, confirming badge fields, kiosk branding, technician needs, and attendee flow. - Develop the technician pool and support model to ensure Grip can scale to more events across more geographies. - Support the Sales team with deal structuring, quoting accuracy, and DealDesk input on Grip Onsite opportunities. Qualifications - Proven experience in live event operations, registration technology, or onsite event services — you've been on the floor and know what can go wrong. - Strong understanding of badge printing workflows, hardware logistics, and onsite registration systems (experience with onsite registration solutions is a strong plus). - Excellent supplier management skills — comfortable holding partners accountable to SLAs and resolving issues quickly. - A structured, process-oriented mindset: you document, you build playbooks, you hate ad hoc chaos. - Clear and confident communicator — able to work with customers pre-event, manage technicians onsite, and present business performance to internal stakeholders. - Comfortable working independently and remotely, while being responsive and decisive when things move fast onsite. - Familiarity with tools like Salesforce, Google Sheets, and project tracking systems is a plus. What Success Looks Like - Events are delivered on time, on spec, and without technical failures. - Customers are well-briefed, confident, and satisfied. - Margin targets across hardware, badge stock, and onsite support are met or exceeded. - Operational processes are documented, repeatable, and scalable. - Grip Onsite grows its event count and client base quarter over quarter. Working Arrangements - Freelance / contract engagement. - Remote for business unit and operational planning work. - Travel required for White Glove events (international travel may be needed). - Flexible hours with clear on-call expectations during live event windows.

• Full ownership throughout a project’s end-to-end life cycle, for events of any size • Use knowledge and experience to advise on the best configuration of the platform to fit the client’s needs • Pay attention to ‘scope creep’, ensure that projects stick to their SOW. • Manage requests and internal tickets to ensure milestones are met • Consult with customers & other departments on status, proposal or technical issues such as feature design, troubleshooting or maintenance • Responsible for event data extraction, transformation and loading (ETL) • Test functionality, review and recommend changes to clients and product where appropriate • Maintain a full understanding of the Grip product to ensure top quality assistance for our clients • Own communication and execution of solution handover to Grip support teams • Supporting and assisting other Delivery Managers on their assigned tasks and/or projects • Develop strategy and structure based on previous project learnings, to help streamline project delivery processes and operations as the business grows • Escalate project risks to the Senior and Project leads and the relevant departments • Accurately track time by project to prevent hour overspend • Travel to events onsite twice per quarter

• Take ownership of features from start to finish using agile methodologies, delivering with feature flags, tests and observability • Work with our product team to refine plans and identify issues and opportunities • Deliver features with security and performance in mind • Champion high-quality communications including technical proposals and specifications, testing reporting, release planning and more. • Mentoring colleagues to help them grow as engineers and actively supporting their development • Be happy working across the tech stack

Go-To-Market (GTM) Engineer, UK Marketing & Revenue Operations | Grip | Remote within UK Reports to: SVP of Marketing 🚀 Who are We? Grip is the AI-powered, end-to-end event platform built for engagement. We help commercial event organizers like Ascential, Hyve, Emerald and Clarion Events boost revenue by establishing, maintaining and tracking relationships between participants over multiple events. This is possible because Grip goes beyond networking. It combines AI with billions of interactions happening across the platform with a powerful event management system, seamless registration and award-winning mobile event app so participants meet the right people at the right time. 🚀 Expectation of the role We are looking for a highly technical, systems-driven Go-To-Market (GTM) Engineer to join our team. This isn’t a traditional marketing or campaigns role, you are the architect of our revenue engine. You will build, automate and strengthen our GTM processes so that our strategy operates reliably at scale. By bridging the gap between Marketing, Sales and Operations, you will manage our complete tech stack, orchestrate complex data flows, launch full-funnel campaigns, and leverage emerging AI technologies to drive pipeline growth. If you think in systems, love eliminating manual work through automation and obsess over conversion rates and data hygiene, this is the role for you. 🚀 Your Career Path We are highly invested in your development, and your career path will be a standing, dedicated item in your regular check-ins with your line manager. You will be directly reporting into our Global Senior Vice President of Marketing. As a GTM at Grip you will have plenty of opportunities to grow and try new things, leading others or owning marketing initiatives across the organisation. We operate with a clear progression framework and use quarterly performance reviews to reflect and set goals so that you can achieve your full potential. 🚀 Grip Benefits - Grip is a remote-first company, but we have an office in London Bridge which you’re welcome to come to as much as you like - Company Training Sponsorship Programme - 25 holiday days per year + Bank Holidays - Sabbatical Leave - Career Progression Pathways, an opportunity to take the lead in shaping an entire industry through AI - Kind, fun and ambitious company culture - Group Life Insurance and company health plan 🚀 Core Responsibilities As our GTM Engineer, you will own the technical execution and operational infrastructure across the entire buyer journey. Your responsibilities are broken down into the following core areas: Marketing Operations & Infrastructure - Workflow & Campaign Management: Architect HubSpot workflows, design robust lead routing, and execute end-to-end campaign launches. - Systems & Data: Build custom Zapier integrations across our tech stack and maintain marketing database health, including GDPR compliance. - Webinar & Process Ownership: Manage the technical delivery of all webinars and maintain rigorous documentation for marketing workflows. Website Technical Management & SEO - CMS & Code Ownership: Manage the website CMS and implement new scripts and custom code for marketing operations. - SEO Operations: Perform proactive technical SEO audits, resolve site issues, track keyword performance, and drive emerging LLM search optimization strategies. Paid Media & Performance Marketing - Platform Strategy: Manage strategy, budget allocation, and execution across Paid Search and Social (Google, LinkedIn, Meta). - Optimization & Retargeting: Build technical, behavior-based retargeting flows and continuously optimize ROAS and CAC. Advanced RevOps & Lead Science - Pipeline Automation: Build behavioral lead scoring models and automate deal enforcement rules in Salesforce/HubSpot to ensure pipeline hygiene. - Data & Attribution: Drive multi-touch attribution reporting, manage data enrichment (Apollo), and own technical documentation for all GTM systems. Outbound Engine & Account-Based Marketing (ABM) - Outbound & ABM Orchestration: Manage outbound automation workflows, safeguard domain health, and partner with Sales to build intent-driven campaigns around Target Account Lists. - Sales Enablement: Engineer automated alerts for buying signals and build workflows that identify account expansion propensity or churn risk. Conversion Rate Optimisation (CRO) & Experimentation - Testing & Optimisation: Design and run continuous A/B tests across landing pages and emails to maximize conversion rates. - Funnel Analysis: Analyse web analytics and user behavior to identify and resolve friction points in the buyer's journey. Emerging Tech & AI Implementation - AI Automation: Leverage tools like Zapier and OpenAI to automate lead research and scale personalized outreach. - Programmatic SEO: Build scalable, template-driven website pages targeted at high-value, long-tail keywords. Analysis, Reporting & Commercial Leadership - Reporting & Analytics: Deliver comprehensive operational reporting, monthly KPIs, and full-funnel retro reporting to leadership. - Commercial Alignment: Partner closely with Sales for custom reporting and cross-functional alignment. - Actionable Insights: Present data-driven findings to the commercial team, translating analytics into immediate action plans. 🚀 The Tech Stack You Will Own CRM, Sales and Marketing Automation - HubSpot (Marketing Hub & Sales Hub) - Salesforce (In collaboration with Rev Ops) Data Enrichment & Outbound - Apollo - Analytics, Tracking & Compliance - Google Analytics - Fathom - Google Tag Manager - CookieYes SEO & Search Strategy - SE Ranking - Google Search Console Video Marketing & Hosting - Wistia - Vimeo - YouTube Integration & Infrastructure - Zapier 🚀 Experience and Skills - Proven experience in GTM Operations, Marketing Operations, RevOps Engineering, or Systems Engineering within a B2B SaaS environment. - Deep, hands-on administrative experience with HubSpot and bonus points if you have Salesforce experience, particularly in building complex workflows, routing rules and data hygiene processes. - A highly analytical mindset with a strong understanding of full-funnel reporting, multi-touch attribution, and lead scoring. - Experience managing paid media budgets and optimizing for CAC/ROAS. - Comfort working with APIs, webhooks, Zapier and building automated data pipelines. - A strong foundation in technical SEO, CRO and website CMS management. - A forward-thinking approach to leveraging AI/ML tools (like OpenAI APIs) to automate manual processes. - Excellent communication skills, with the ability to translate commercial requirements into technical system logic and present findings to leadership.

• Full ownership throughout a project’s end-to-end life cycle, for events of any size • Use knowledge and experience to advise on the best configuration of the platform to fit the client’s needs • Pay attention to ‘scope creep’, ensure that projects stick to their SOW. Where required, flag additions to the SOW if critical to success • Manage requests and internal tickets to ensure milestones are met • Consult with customers & other departments on status, proposal or technical issues such as feature design, troubleshooting or maintenance • Responsible for event data extraction, transformation and loading (ETL) • Test functionality, review and recommend changes to clients and product where appropriate • Maintain a full understanding of the Grip product to ensure top quality assistance for our clients • Own communication and execution of solution handover to Grip support teams • Supporting and assisting other Delivery Managers on their assigned tasks and/or projects • Develop strategy and structure based on previous project learnings, to help streamline project delivery processes and operations as the business grows • Escalate project risks to the Senior and Project leads and the relevant departments • Accurately track time by project to prevent hour overspend