Nift

• Drive execution across high-impact GTM initiatives, including content, events, partner marketing, PR, sales enablement, and revenue-driving campaigns • Help turn marketing into a stronger growth engine by connecting programs to pipeline, meetings, partner expansion, and revenue outcomes • Support event strategy and execution, including target account planning, outreach coordination, briefing materials, run-of-show documents, seller follow-up, and post-event tracking • Partner with Sales and Partnerships to improve outreach, follow-up, account targeting, and in-market activation • Support the development of sales enablement materials, including pitch decks, one-pagers, case studies, event messaging, and follow-up assets • Help scale Nift’s content engine across reports, executive POVs, articles, social content, newsletters, case studies, and campaign materials • Turn one idea, event, insight, or data point into multiple usable assets across channels • Build clear project plans, timelines, trackers, briefs, and workflows that help cross-functional teams move faster • Work closely with creative, content, sales, partnerships, and external partners to ensure work gets shipped on time and at a high bar • Help measure the impact of GTM programs and communicate their impact to the greater team

• Keep the Talent Acquisition team organized and moving: you’ll be responsible for coordinating, maintaining, driving the entire recruiting & candidate pipelines across all departments • Research companies, sourcing candidates for a variety of roles, as well as doing initial outreach to candidates using Gem, LinkedIn and other tools and platforms • Pull data and the numbers for weekly, monthly, and quarterly reporting on KPIs and OKRs • Insure data is accurate and up to date in Nift’s ATS (Greenhouse), pulling reports when necessary • Prioritize job searches efficiently based on benchmarks and metrics in order to meet business goals • Responsible for job postings on Nift’s career page and external job boards, keeping track of all inbound and outbound sourced candidates • Work closely with hiring managers and their teams to coordinate interviews • Ensure all parties (both internal teams and candidates) have the best experience

• Own onboarding and offboarding across the U.S. PEO and international EORs; manage role changes, promotions, compensation updates, PIPs, and terminations • Serve as first-line point of contact for employee questions or issues; support investigations (performance concerns, complaints); partnering with Legal on sensitive employee matters and exits • Act as day-to-day owner of the U.S. Rippling PEO relationship (benefits, payroll coordination, compliance) • Manage Rippling EOR internationally (contracts, benefits explanations, local compliance); troubleshoot cross-border issues without unnecessary escalation • Handle employment verification, documentation, personnel files, and maintain clean records across all jurisdictions; ensure documentation is complete, defensible, audit-ready, and compliant • Own annual benefits renewal and employee communications • Maintain compensation bands and benchmarking (Radford, Pave, Carta, etc.); support offer and promotion compensation decisions with data • Design and run performance review cycles (annual or biannual); build simple, durable HR processes managers can actually use

• Identify and execute opportunities for upselling and cross-selling, crafting solutions / recommendations that enhance client results and experience • Proactively manage, monitor, and optimize client campaigns to drive performance, efficiency, full budget utilization and increases • Work closely with the Sales team and internal teams to identify and resolve product, policy, or process challenges that impact campaign performance • Lead onboarding calls, traffic creative assets, and set up new campaigns through Nift’s managed service platform for brands and advertisers • Set and manage expectations with clients while fostering strong, long-term partnerships • Collect, analyze, and present data to both internal and external stakeholders, ensuring performance insights are communicated clearly and effectively • Gain a deep understanding of each client’s business goals, industry landscape, and challenges. Leverage insights and data to craft compelling narratives and actionable campaign recommendations • Stay informed about industry trends, competitor strategies, and market shifts to provide clients with valuable insights and recommendations • Drive high levels of customer satisfaction and retention by delivering exceptional service, addressing issues promptly, and ensuring clients achieve their goals

• Sales Development and Prospecting: Research, identify, target, and pursue high impact Partners that meet our ICP selection criteria • Lead Management: Quickly engage with inbound leads from marketing campaigns, qualifying prospects and identifying opportunities to close deals • Solution Selling: Conduct discovery calls / meetings to understand each prospective Partner’s unique needs and use cases tailoring Nift’s solutions to meet their desired goals • Deal Negotiation: Lead negotiations, including pricing and contract terms, to secure mutually beneficial agreements that align with the Partner’s goals and Nift’s growth objectives • Relationship Management: Manage multiple and complex stakeholders under tight deadlines, Build strong strategic relationships with decision-makers at RMNs / CMNs, become a trusted advisor. • Sales Pipeline Management: Drive new logo acquisition, develop and maintain a robust pipeline, providing accurate updates, forecasts and reporting progress toward acquisition targets. Understanding the client needs and deep stakeholder management • Cross-Functional Collaboration: Work closely with teams in marketing, client success, data science and operations to ensure smooth Partner onboarding, pilot launch and ongoing success • Market Insights: Become a category expert for Nift. Stay current with industry trends, competitive landscape, and market shifts to continuously refine sales strategies

• Research and identify potential early-stage and mid-market brands to target high-potential clients for which Nift can meet performance marketing and user acquisition goals • Quickly engage with inbound leads from marketing campaigns, qualifying prospects and identifying opportunities to close deals • Conduct discovery calls to understand each client’s unique needs and customer acquisition challenges, tailoring Nift’s solutions to meet their desired goals • Lead negotiations, including pricing and contract terms, to secure mutually beneficial agreements that align with the client goals and Nift’s growth objectives • Build strong relationships with decision-makers at ecommerce brands, becoming their trusted advisor and primary point of contact • Develop and maintain a robust pipeline, providing accurate updates, forecasts and reporting progress toward acquisition targets • Work closely with teams in marketing, customer success, data science and operations to ensure smooth client onboarding and ongoing success • Become a category expert for Nift. Stay current with industry trends, competitive landscape, and market shifts to continuously refine sales strategies. Work with the Client Success to manage the account, offer valuable client solutions and insights

• Own day-to-day accounting operations, including processing and posting all accounts payable and accounts receivable transactions • Review and approve AP/AR entries for accuracy and completeness prior to management review • Prepare and post month-end close journal entries, including accruals and partner reconciliations • Perform bank, credit card, and balance sheet reconciliations and support variance and flux analysis • Support the monthly close process by ensuring timely approvals, accurate documentation, and clean financial data • Assist with audit preparation by maintaining organized records and responding to auditor requests • Partner closely with the Senior Accountant and broader Finance team to follow established workflows, incorporate feedback, and continuously improve processes • Support the transition of our core accounting functions from outside accounting firm to inhouse and help build scalable internal accounting operations

• Analyze revenue and growth performance across Nift’s marketplace and auction systems • Partner with Sales to generate insights that explain auction behavior, pricing dynamics, and performance drivers for brands • Support Product and Data Science by measuring A/B tests, model calibration changes, and feature launches • Define, track, and report on core revenue and growth KPIs • Perform root-cause analysis on performance changes and anomalies • Translate complex analytical findings into clear narratives for internal stakeholders and client-facing use • Support stakeholder requests with timely, accurate analysis and clear recommendations • Ensure data accuracy, consistency, and trust across all analyses and deliverables

• Own full-cycle recruiting for assigned roles • Partner closely with hiring managers and other stakeholders to understand requirements, responsibilities, and desired outcomes for each assigned position • Develop position descriptions and scorecards • Drive strong pipelines from kickoff through candidate close • Promptly screen and engage inbound candidates generated from our career board, job posts, and employee referrals, ensuring same-day responsiveness • Proactively use outbound techniques, tools, and resources to identify, engage, and recruit targeted candidates • Use multiple channels and creative approaches to build strong candidate pipelines • Relentlessly prioritize quality over volume without compromising velocity • Deliver a professional, responsive and exceptional candidate experience • Keep candidates informed and engaged throughout the process • Represent the company credibly in the market • Prepare hiring managers for interviews and feedback • Drive timely decision-making and clear hiring signals • Flag issues early when scope, process or expectations are off • Maintain accurate pipeline data in the ATS (Greenhouse) • Meet hiring timelines without sacrificing quality • Learn from wins and misses to continuously improve