GoFundMe.org

• Define and lead internal communications strategy • Shape and operationalize our internal voice • Lead internal executive communications • Lead communications for high-visibility company announcements • Build systems and processes for scale • Partner closely with the People team

• Methodically qualify, build, and manage an accurate sales pipeline; maintain a high volume of “smart” activity • Build and maintain an accurate pipeline to include monthly, quarterly and annual forecasts presentations to senior management • Work hand-in-hand with our consulting partnerships to uncover new opportunities and foster ongoing relationships within the industry • Skillfully deliver web-based and in-person presentations, leveraging strong product knowledge and sales best practices • Be comfortable selling to VP & C-Suite executives, navigating through multiple decision makers in complex orgs to create compelling events and secure buy-in • Work closely with a team of Sales Development Reps to provide strategic direction and feedback • Develop strong relationships within the market while actively marketing and promoting GoFundMe Pro’s brand and products through adept public relations • Consistently overachieve your quarterly and annual sales quota and be well-compensated for doing so • Prospect, follow up on leads, influence and respond to RFPs

• Deliver exceptional customer implementations for GoFundMe Pro’s fundraising and events platform • Manage projects end-to-end, which includes scoping, planning, execution, risk/issue mitigation and stakeholder management • Gather information from customers to evaluate their needs and create tailored implementation plans that support business objectives and drives customer time to value • Work with customer and internal teams to translate requirements into out of the box or custom solutions • Execute client implementation projects with sole responsibility for deliverables, overall project success, exceptional customer experience • Deliver “hands on keyboard” configuration of customer instance, configuration and asset creation as required for completion of project • Identify, mitigate, monitor and communicate project risks and scope changes that may arise during the implementation • Provide strategic and technical guidance and training for customers through platform implementation and campaign development - ensure client campaigns and events are optimized for success, launch on time, and achieve donation volume and other customer business goals • Build and maintain strong relationships with all internal and external project stakeholders • Develop GoFundMe Pro product and non-profit industry subject matter expertise • Manage resource planning and utilization • Collaborate with Product, Partner, Tech Services, Customer Care, and Account Teams to ensure a successful onboarding experience and adoption of the GoFundMe Pro platform • Contribute to team goals and initiatives through participation in team meetings, collaborate on / take ownership of projects driving process improvement, team enablement, etc. • Identify areas of challenge or opportunity for increased quality of delivery and take initiative to develop solutions, in partnership with team members / leadership, as needed

• Lead quota-setting, capacity planning, and headcount modeling to support annual and quarterly go-to-market plans. • Build and maintain dashboards and reports in Looker and Salesforce that track pipeline health, quota attainment, funnel conversion, and territory performance. • Conduct deep-dive analyses that go beyond reporting. Identify growth opportunities, diagnose performance gaps, and bring recommendations to leadership, not just data. • Develop and refine forecasting and segmentation models to improve revenue predictability and rep efficiency. • Design, build, and continuously evolve Sales and Customer Success territories, balancing market potential, rep capacity, renewal risk, and strategic account coverage. • Lead territory planning cycles in partnership with Sales, CX, and RevOps, drawing on Salesforce, market intelligence platforms, and enrichment tools to ensure equitable, high-potential coverage. Don't just maintain models. Challenge them. If the current structure isn't working, propose and drive the change. • Monitor territory health in real time and proactively surface realignment recommendations based on pipeline trends, rep performance, and market shifts. • Partner with sales leadership to define and enforce rules of engagement across segments, verticals, and named accounts. • Build and own the data enrichment strategy across the sales org, evaluating and deploying tools with a critical eye toward what actually improves account quality and prospecting effectiveness, not just checkbox compliance. • Close gaps in account intelligence that degrade territory assignments, lead routing, and seller productivity. The guiding question: does our data help reps sell, or does it get in their way? • Stay ahead of the AI and tooling landscape reshaping GTM operations. Not just tracking what's new, but piloting what works and integrating it into how we operate. • Establish enrichment workflows and governance frameworks built to scale, not just for today's org, but for where we're headed. • Partner with RevOps to maintain Salesforce data integrity and build scalable standards for data hygiene across the full object model.

• Design scalable programs (e.g., structured 30/60/90 onboarding) • Define learning objectives and success metrics • Facilitate foundational training sessions and ensure consistency • Maintain LMS structure, content, and user experience • Help to build learning paths and certifications • Track engagement, completion, and adoption • Lead core onboarding sessions (Welcome, NPO personas, Salesforce/tech stack, elevator pitch, sales stages overview, etc.) • Partner with SMEs for advanced training (demos, deep dives, etc.) • Equip managers with coaching frameworks and tools to support reinforcement of onboarding success • Own enablement calendaring (weekly/bi-weekly sessions) • Coordinate onboarding cohorts with Talent Acquisition • Manage session logistics and post-session resources • Reinforce behaviors post-onboarding • Maintain a centralized source of truth for enablement content • Support continuous learning (product updates, refreshers) within LMS • Track onboarding effectiveness and ramp time • Measure impact on revenue metrics (conversion, velocity) • Iterate programs based on data and feedback

• Shape and refine compliance frameworks and governance structures • Develop and support compliance metrics and reporting • Conduct regulatory gap analyses and develop recommendations • Advise cross-functional teams on regulatory expectations • Design and deliver compliance training • Support resiliency planning documentation reviews • Facilitate risk assessments and monitor remediation plans • Prepare and deliver reports to senior leadership • Monitor regulatory landscape changes • Manage responses to regulatory inquiries and audits • Track compliance-related initiatives

• Drive execution of security programs by developing structured plans, tracking deliverables, and ensuring alignment across stakeholders. • Develop and maintain security roadmaps that align security initiatives with business objectives, engineering priorities, and regulatory requirements. • Establish and refine security metrics to track program effectiveness, measure risk reduction, and provide visibility to leadership. • Facilitate cross-functional collaboration between security, engineering, IT, and product teams to embed security into business processes and the software development lifecycle. • Identify risks and roadblocks, proactively working with teams to resolve dependencies, optimize resources, and ensure timely execution of security initiatives. • Own security program reporting, providing executive summaries, dashboards, and presentations to senior leadership, including the CISO and executive team. • Standardize program management processes for security initiatives, ensuring consistent execution and communication across the organization. • Evangelize security best practices by fostering a culture of security awareness and accountability across teams.

• Serving as the lead legal advisor and strategic partner to Payments, Engineering, Risk, and Product teams • Advising on U.S. and global regulatory frameworks including money transmission, AML/BSA, sanctions, etc. • Partnering with Product and Engineering to provide guidance throughout the product lifecycle • Drafting and reviewing consumer-facing disclosures and terms of service for payments products • Structuring, drafting, and negotiating complex agreements with payment processors and fintech partners • Reviewing payments related marketing materials for compliance • Translating regulatory complexity into actionable guidance for cross-functional stakeholders • Building scalable legal frameworks and processes for compliance

• Serve as a strategic communications partner to senior leadership, supporting executive visibility and thought leadership within the nonprofit and fundraising technology sectors. • Draft and edit executive content including op-eds, keynote remarks, LinkedIn posts, and other written communications. • Partner with the social media team on executive social media presence, ensuring consistent messaging and alignment with company priorities. • Prepare executives for speaking engagements by writing remarks, developing presentation materials, and shaping key messages. • Identify and secure media opportunities such as podcast appearances and press interviews, and support executive preparation and staffing. • Identify compelling stories that highlight GoFundMe’s role in nonprofit impact, innovation in fundraising, and community-driven outcomes. • Pitch stories to national, sector, and trade media covering nonprofits, philanthropy, fundraising technology, and social impact. • Lead outreach to nonprofit and industry publications and podcasts to increase visibility for GoFundMe Pro, its customers, and the nonprofit sector overall. • Support communications for GoFundMe Pro product launches and key announcements, including messaging development and media outreach. • Develop content that reinforces GoFundMe Pro’s leadership in nonprofit fundraising and donor engagement. • Serve as communications lead for GoFundMe Pro-related reports and data-backed insights, editing drafts and providing strategic feedback to ensure clarity, accuracy, and impact. • Support incident response and crisis communications, helping develop messaging and coordinating communications during sensitive situations. • Partner with legal, product, and leadership teams to ensure clear and consistent communications during high-stakes moments. • Collaborate closely with teams across product, marketing, partnerships, and leadership to advance communications priorities tied to GoFundMe Pro and the nonprofit business as a whole. • Manage complex communications initiatives and timelines, ensuring projects move forward efficiently. • Provide senior-level guidance on messaging, narrative development, and strategic communications opportunities.

• Contribute to the privacy impact assessment process to ensure business initiatives align with GoFundMe’s privacy program and principles. • Maintain Records of Processing Activity and coordinate with internal partners on governance initiatives. • Coordinate Data Subject Requests and other privacy-operational activities. • Implement and enhance compliance controls, policies, procedures, and programs. • Collaborate with senior analysts to document potential risk issues and recommend improvements. • Support the administration of compliance training programs and deliver formal training. • Provide day-to-day support to sales and customer support teams regarding privacy and compliance questions. • Build internal privacy knowledge through documented policies, FAQs, and educational materials. • Support audit and compliance assurance projects.