GoFundMe.org

• Drive the technical execution of GoFundMe's compensation transformation, including job architecture, leveling, compensation philosophy implementation, market benchmarking, salary structure design, and rollout. • Design and maintain job families, career levels, and leveling guides in partnership with People Business Partners and business leaders. • Lead enterprise-wide job mapping to the new architecture, documenting decisions, managing exceptions, and ensuring organizational alignment. • Conduct market pricing and competitive benchmarking using Radford, Pave, and other market data to inform compensation decisions. • Build and model salary structures, including pay ranges, midpoint progressions, geographic differentials, and pay zones while assessing financial impact. • Prepare compensation analyses, executive presentations, and Compensation Committee materials that support strategic decision-making. • Develop compensation policies, guidelines, and manager resources that enable consistent and equitable compensation practices across the company. • Manage day-to-day compensation programs, including offer reviews, promotions, off-cycle compensation changes, retention awards, and salary recommendations. • Serve as a trusted advisor to Talent Acquisition and People Business Partners by providing guidance on market competitiveness, internal equity, and compensation best practices. • Administer compensation systems, including Pave and HRIS platforms, ensuring data integrity and supporting compensation review cycles. • Maintain compensation data, position management, and reporting to support planning and organizational decision-making. • Manage compensation inquiries and provide timely guidance to employees, managers, and People teams. • Administer bonus programs, relocation support, sign-on awards, and other compensation-related processes. • Partner with Finance on budgeting, merit planning, workforce planning, and compensation cost modeling. • Collaborate with People Partners to support organizational design, promotions, and workforce planning. • Partner with Talent Acquisition to develop competitive offers and advise on market trends. • Work closely with Finance, Legal, and Equity teams to ensure compensation programs are compliant, financially sustainable, and aligned with business objectives. • Help educate leaders and managers on compensation philosophy, practices, and decision-making frameworks.

• Serve as the go-to expert on fraud defenses, partnering with Product and Engineering to design and evolve scalable risk tools and strategies • Define and operate a layered fraud defense approach across internal systems, third-party vendors, data signals, rules, and operational workflows • Act as a primary partner to Product teams, supporting PRD development, aligning on concepts, and driving implementation of fraud prevention tools and systems • Analyze fraud trends and translate insights into actionable improvements • Bridge the gap between Fraud Operations and Product, ensuring insights are embedded into design • Identify and evaluate new data signals from external vendors • Manage and optimize fraud rules, thresholds, scoring logic, and vendor configurations • Design and optimize workflows across systems and tools • Build partnership between fraud systems and human operations • Leverage ML and AI systems to improve fraud detection • Partner with Data teams to define and build data pipelines, dashboards, and reporting • Translate regulatory and compliance requirements into actionable workflows • Develop fraud intelligence reporting for leadership • Support response to high-severity fraud incidents • Define and implement case quality and feedback loops • Manage relationships with third-party fraud vendors

• Partner with engineering teams to improve security through consultation, education, tooling, and process improvements. • Perform targeted code reviews and security assessments when investigating high-risk designs, vulnerabilities, or security-sensitive features. • Help evaluate emerging AI technologies and development practices. • Notice recurring security challenges and contribute to scalable solutions that reduce risk across the organization. • Help handle application vulnerability reports received through third-party sources. • Command incidents and facilitate post-mortem investigations. • Participate in on-call rotation and take your turn shouldering operational toil for the team.

• Own the annual events strategy across Collaborative and the field marketing calendar • Build and evolve the events function including program architecture, vendor partnerships, and process infrastructure • Manage the Experiential Marketing budget • Serve as the internal authority on event experience design • Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference • Oversee a portfolio of 40+ events, roundtables, meetups • Manage and develop a team of direct reports and contractors • Define KPIs for all event programs • Act as the primary events partner to Sales, Customer Success, and Product

• Own end-to-end execution for Collaborative, including production and vendor management • Manage all logistics across the full conference footprint including general sessions and breakouts • Partner with Sales, Customer Success, and Marketing stakeholders on event alignment • Maintain detailed project plans, timelines, and budgets; flag risks proactively • Ensure consistent brand standards across Collaborative touchpoints • Partner with events team members on execution across field marketing events • Track event performance against defined KPIs and compile post-event recaps

• Define content themes, messaging frameworks, and programming strategies for all events - brand, field, and community. • Lead end-to-end content strategy and execution for Collaborative, GoFundMe's flagship conference, ensuring alignment with business goals, brand voice, and audience needs. • Shape and sequence agendas, keynotes, breakouts, and ancillary sessions in partnership with key stakeholders. • Develop and submit session proposals - including topic briefs, speaker rationale, and learning objectives that ladder up to overall event strategy and programming goals. • Integrate product positioning and key messaging seamlessly into event content — ensuring every session earns its place on the agenda. • Identify, pitch, and secure keynote and featured speakers, managing outreach from prospecting through confirmation; build a long-term speaker pipeline. • Leverage audience data, post-event feedback, and engagement metrics to continuously refine content strategy and session effectiveness. • Collaborate with the Communications and Product Marketing teams on overarching themes, story development, and message consistency across channels.

• Conduct a structured assessment of the T&S knowledge landscape • Build the structural foundation of the knowledge system • Design and implement the frameworks that make the knowledge base coherent across teams • Maintain a dependency map of T&S knowledge • Develop and run structured methods for extracting undocumented knowledge from experienced team members • Maintain active signals from the frontline back to documentation owners • Maintain the knowledge base as a living system through scheduled content reviews • Serve as the connective layer between T&S functions • Define and track metrics that surface whether the knowledge program is working

• Serve as a strategic communications partner to senior leadership, supporting executive visibility and thought leadership within the nonprofit and fundraising technology sectors. • Draft and edit executive content including op-eds, keynote remarks, LinkedIn posts, and other written communications. • Partner with the social media team on executive social media presence, ensuring consistent messaging and alignment with company priorities. • Prepare executives for speaking engagements by writing remarks, developing presentation materials, and shaping key messages. • Identify and secure media opportunities such as podcast appearances and press interviews, and support executive preparation and staffing. • Identify compelling stories that highlight GoFundMe’s role in nonprofit impact, innovation in fundraising, and community-driven outcomes. • Pitch stories to national, sector, and trade media covering nonprofits, philanthropy, fundraising technology, and social impact. • Lead outreach to nonprofit and industry publications and podcasts to increase visibility for GoFundMe Pro, its customers, and the nonprofit sector overall. • Support communications for GoFundMe Pro product launches and key announcements, including messaging development and media outreach. • Develop content that reinforces GoFundMe Pro’s leadership in nonprofit fundraising and donor engagement. • Serve as communications lead for GoFundMe Pro-related reports and data-backed insights, editing drafts and providing strategic feedback to ensure clarity, accuracy, and impact. • Collaborate closely with teams across product, marketing, partnerships, and leadership to advance communications priorities tied to GoFundMe Pro and the nonprofit business as a whole. • Manage complex communications initiatives and timelines, ensuring projects move forward efficiently. • Provide senior-level guidance on messaging, narrative development, and strategic communications opportunities. • Support incident response and crisis communications, helping develop messaging and coordinating communications during sensitive situations. • Partner with legal, product, and leadership teams to ensure clear and consistent communications during high-stakes moments.

• Lead, mentor, and develop a team of Program Managers, fostering a culture of accountability, continuous improvement, and high performance. • Set clear performance expectations, provide ongoing coaching and feedback, and conduct regular career development conversations to grow and retain top talent. • Serve as a strategic thought partner to S&O and functional leadership, translating business priorities into structured, measurable programs with clear owners and milestones. • Oversee program management for Trust & Safety initiatives, including the design, launch, and iteration of policies and enforcement workflows that protect users and maintain platform integrity. • Lead programs supporting the company's risk management and regulatory compliance obligations, ensuring work is executed on time and meets internal and external standards. • Drive cross-functional collaboration with Legal, Policy, Engineering, Product, and Finance to translate Trust & Safety and compliance priorities into operational programs. • Manage programs that bridge Product and Trust & Safety teams, ensuring seamless go-to-market readiness, feature launches, and operational handoffs. • Establish and maintain operational playbooks, escalation frameworks, and KPIs to measure the effectiveness of programs across all three pillars. • Identify structural inefficiencies, emerging risks, and gaps in existing operations; develop and implement scalable solutions with measurable impact. • Lead quarterly and annual planning cycles for the team, including OKR setting, resource allocation, and roadmap development. • Build executive-ready reporting, performance narratives, and strategic recommendations that drive clarity and alignment at the senior leadership level. • Drive change management efforts associated with new programs, policies, tooling launches, or organizational models.

• Define and lead internal communications strategy • Shape and operationalize our internal voice • Lead internal executive communications • Lead communications for high-visibility company announcements • Build systems and processes for scale • Partner closely with the People team