GoFundMe.org is a registered 501(c)(3) nonprofit organization that works closely with GoFundMe.
Senior Manager, Experiential Marketing
Location
United States
Posted
6 days ago
Salary
$163.5K - $245.5K / year
Seniority
Senior
Job Description
Senior Manager, Experiential Marketing
GoFundMe.org
• Own the annual events strategy across Collaborative and the field marketing calendar • Build and evolve the events function including program architecture, vendor partnerships, and process infrastructure • Manage the Experiential Marketing budget • Serve as the internal authority on event experience design • Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference • Oversee a portfolio of 40+ events, roundtables, meetups • Manage and develop a team of direct reports and contractors • Define KPIs for all event programs • Act as the primary events partner to Sales, Customer Success, and Product
Job Requirements
- 8–12 years of experience in event marketing, experiential marketing, or field marketing
- 3–4 years managing a team
- Proven track record leading large-scale B2B events (ideally 1,000+ attendees)
- Demonstrated ability to build or scale an events function
- Executive presence and comfort presenting strategy and results to senior leadership
- Strong cross-functional instincts
- Budget ownership experience
- Highly organized and calm under pressure
- Experience in B2B SaaS, nonprofit technology, or a mission-driven organization preferred
- Proficiency with Salesforce, Swoogo, ClickUp, or similar event and project management tools
- Willingness to travel up to 30% of the time
Benefits
- Health insurance
- Dental
- Vision
- Life insurance
- 401(k) saving program
- Financial assistance for hybrid work
- Family planning support
- Generous parental leave
- Flexible time-off policies
- Mental health and wellness resources
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