Fliff Inc

• Build and maintain predictive models that drive marketing strategy, including player LTV, churn risk, CAC payback, and propensity-to-convert models • Own marketing attribution and incrementality analysis across paid channels (Meta, Google, TikTok, affiliates, influencers, etc.), helping the team understand what's actually driving growth • Quantify the causal impact and long-term business value of promotions, bonuses, and lifecycle campaigns, moving beyond surface-level engagement metrics to measure true incremental retention, monetization, and LTV impact • Apply causal inference techniques (geo experiments, synthetic control, diff-in-diff, CausalImpact, uplift modeling) to evaluate marketing investments where clean A/B tests aren't possible • Partner with growth marketers to design, run, and read out experiments: A/B tests, geo-tests, holdout studies, and creative tests • Develop and maintain dashboards and self-serve reporting that give marketing leaders real-time visibility into channel performance, cohort behavior, promo ROI, and funnel health • Clean, structure, and validate data across our marketing stack (ad platforms, MMP, internal event data, CRM) and partner with data engineering to improve our data models where needed • Translate complex analyses into clear, actionable recommendations for non-technical stakeholders • Continuously look for opportunities to automate, improve, and scale how the marketing team uses data

• Own retention, engagement, and lifetime value of Fliff’s highest-value players • Build and evolve our VIP program from scratch, including structure, rewards, and player journeys • Build deep, direct relationships with VIP players through personalized outreach (1:1 messaging, offers, experiences) • Identify churn signals early and proactively intervene to retain at-risk players • Design and evolve the VIP program (tiers, benefits, rewards, experiences) with a clear focus on retention and player satisfaction • Launch and manage targeted promotions, bonuses, and experiences that drive repeat play and loyalty • Continuously refine the program based on player behavior and feedback • Develop segmentation strategies to deliver tailored experiences to different VIP cohorts • Create high-touch moments that make players feel recognized and valued (not just incentivized) • Balance automation with human interaction to scale without losing the “VIP feel” • Analyze player behavior, engagement patterns, and promo performance to improve outcomes • Track key metrics like retention, reactivation, frequency, and player lifetime value • Run experiments on offers, messaging, and experiences to continuously improve performance • Partner with Marketing, Product, Ops, and Support to deliver a seamless VIP experience • Advocate for VIP players internally—ensuring their needs shape product and promotional decisions • Help define tooling, workflows, and processes to support a best-in-class VIP program

• Take full ownership of a product vertical and drive it from zero to launch, setting a new standard for clarity, usability, and delight. • AI-augmented workflow proficiency, utilizing artificial intelligence as a tool to increase design efficiency and streamline production. • Generalist adaptability and the ability to work autonomously across different product verticals during EU business hours with minimal oversight. • Push beyond the obvious to uncover insights, validate bold ideas, and ship solutions that truly move the needle for customers and the business. • Transform complex problems into seamless, intuitive flows that are effortless to use • Craft visually striking, premium-quality designs that set Fliff apart and elevate our brand in every interaction • Contribute to and evolve our design system to drive consistency and efficiency across the product. • Operate as a design leader within your squad, collaborating with other designers and working independently to influence direction, defend strong decisions, and raise the level of craft across the team. • Lead the full design process, including customer interviews, usability testing, journey mapping, wire-framing, prototyping, and delivery of high-fidelity UI.

• Support recruiting operations by scheduling interviews, updating ATS records (Lever), and keeping candidates and hiring managers aligned. • Manage onboarding processes, including gathering documents, creating contracts, and ensuring smooth setups for new hires and contractors. • Prepare and maintain contracts, offer letters, and other employee updates. • Help coordinate documents, spreadsheets, and logistics for people-related projects. (Track PTO, holidays, and attendance, keeping records up to date.) • Respond to employee and contractor questions, escalating when needed. • Assist with performance review cycles by preparing templates, organizing feedback forms, tracking completion, and helping managers stay on schedule. • Support in policy creation, updates, and rollouts (handbook updates, policies, and processes, etc.). • Contribute to employee engagement programs, recognition initiatives, and company-wide HR communications. • Partner with payroll, accounting, and external vendors to help ensure timely payments and follow-ups • Contribute to broader HR/People Operations initiatives, including process improvements and employee experience projects.

• Develop and maintain high-performance React Native applications, ensuring smooth functionality across both iOS and Android platforms. • Configure and manage bare React Native projects (without Expo), integrating native modules using JSI & Bridge where necessary. • Build reusable and responsive mobile UI components, leveraging native code and styling with CSS/SCSS. • Implement key mobile features such as push notifications, in-app purchases, and OAuth 2.0 authentication. • Integrate and optimize third-party native modules, ensuring seamless communication between JavaScript and native code. • Manage iOS and Android environments using Xcode and Android Studio, handling build processes and deployments via TestFlight and Google Internal Release. • Configure and maintain iOS schemes and Android build variants to support multiple environments efficiently. • Identify and resolve performance bottlenecks in both JavaScript and native code using debugging tools like React Native Debugger, Xcode, and Android Studio. • Ensure smooth animations and interactions with Reanimated 2.0+ while managing application state effectively using Redux and react-redux. • Implement unit and end-to-end testing using Detox and Jest to maintain code quality and stability. • Work closely with QA teams to diagnose and fix issues in live applications, ensuring a seamless user experience.

• Review requirements, specifications and technical design documents to provide timely and meaningful feedback • Create detailed, comprehensive and well-structured test plans and test cases • Estimate, prioritize, plan and coordinate testing activities • Design, develop and execute automation scripts using open source tools • Identify, record, document thoroughly and track bugs • Perform thorough regression testing when bugs are resolved • Develop and apply testing processes for new and existing product features • Liaise with developers and product manager to identify system requirements • Monitor debugging process results • Investigate the causes of non-conforming software and train users to implement solutions • Track quality assurance metrics, like defect densities and open defect counts • Stay up-to-date with new testing tools and test strategies

• Develop and maintain responsive web applications using ReactJS, ensuring a seamless experience across devices. • Collaborate with backend, DevOps, and designers to implement new features and optimize the live product. • Support the live platform by identifying and resolving real-time performance issues. • Design scalable solutions with attention to responsive UIs using pure CSS/SCSS without relying on external frameworks. • Mentor junior engineers and provide code reviews to maintain high standards. • Leverage Redux, React-Redux bindings, and middleware (Thunk/Saga) for state management. • Implement RESTful APIs using axios and fetch, with optional GraphQL integration via Apollo client.

• Build and manage our online community, including social media channels, forums, and other online platforms • Engage with customers and fans, responding to inquiries and feedback, and fostering a positive and engaging community environment • Develop and implement social media and content strategies to promote our brand and products, and drive engagement and growth • Collaborate with other departments, such as marketing and product development, to ensure that our community engagement efforts are aligned with business goals and customer needs • Monitor and analyze social media and community metrics, and provide regular reports to management on community engagement, sentiment, and trends • Plan and execute community events, promotions, and campaigns to drive engagement and customer loyalty • Develop and manage relationships with key influencers and ambassadors in the industry, and leverage their networks to promote our brand and products • Stay up-to-date with industry trends, social media best practices, and emerging platforms and technologies, and make recommendations on new approaches to community engagement

• Complete monthly, quarterly, and annual financial reporting responsibilities • Prepare monthly, quarterly, and annual budgets • Perform regular forecasting for both short and long-term business needs, including long-range planning • Oversee federal and state tax reporting and compliance • Oversee and manage all of the company's financial and controls audits • Improve/enhance the company's admin functions (e.g., A/R, A/P, etc.) • Reconcile Financial Reports • Analyze company performance and identify key trends and opportunities to increase revenue/reduce costs for the business • Develops, maintains and distributes key operating metrics to evaluate attainment of company’s operating, service and financial objectives

• Assisting in the preparation of monthly financial statements, including balance sheets, income statements, and cash flow statements. • Monitoring financial performance against budgets and forecasts, and highlighting any discrepancies or areas of concern to senior management. • Supporting the development of annual budgets and quarterly forecasts by gathering data and preparing reports. • Analyzing financial data and preparing reports on key financial metrics, such as profitability, revenue growth, and cash flow. • Assisting with the preparation of financial models to support strategic planning and decision-making. • Coordinating with other departments within the organization to gather financial information and ensure accuracy of financial data. • Assisting with the preparation of tax returns, financial audits, and other regulatory filings. • Supporting the implementation and maintenance of financial systems and processes to improve efficiency and accuracy. • Participating in ad hoc projects and initiatives as needed to support the finance team and the organization as a whole.