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Associate Vice President, Sales Enablement
Location
United States
Posted
2 days ago
Salary
$190K - $240K / year
Seniority
Mid Level
No structured requirement data.
Job Description
Associate Vice President, Sales Enablement
GEOTAB
Role Description Geotab is seeking an AVP, Sales Enablement who will be responsible for defining and leading the global sales enablement strategy, ensuring the sales organization is equipped with the capabilities, tools, and frameworks required to drive revenue performance, product adoption, and execution excellence across all segments and regions. This role leads the product-aligned sales enablement organization, overseeing enablement pillar leads and ensuring strong alignment across Product, Product Marketing, Revenue Operations, and Sales Leadership. What you'll do: - Establish consistent enablement standards, scalable readiness programs, and unified messaging frameworks across the portfolio. - Work closely with Product, Product Marketing, Revenue Operations, and Sales Leadership teams to translate business strategy into structured enablement programs. - Define and lead the global sales enablement strategy aligned to revenue generation priorities, go-to-market initiatives, and business growth objectives. - Oversee product and solution enablement across Geotab’s portfolio, ensuring consistent positioning, messaging, and execution across all product areas. - Establish and oversee a structured, global go-to-market readiness model to ensure Sales is fully prepared ahead of product launches. - Oversee the development and governance of sales enablement programs including onboarding, product enablement, sales skills, and certification frameworks. - Partner with Revenue Operations to drive adoption of sales processes, systems, and tools including CRM and AI capabilities. - Establish and evolve the sales enablement operating model, including intake, prioritization, and roadmap management. - Define and implement a measurement framework that links enablement activities to business outcomes including pipeline, win rate, and deal velocity. - Partner closely with Sales Leadership to align enablement priorities to field needs and performance objectives. - Drive the integration of AI into sales enablement to support personalized learning, content discovery, and in-workflow guidance. Qualifications - 8 - 10 years of experience in sales enablement, sales operations, or go-to-market strategy. - 5 - 8 years of supervisory experience with a proven ability to lead large, cross-functional teams. - Experience in B2B technology, SaaS, IoT, or similar industries is strongly preferred. - Expertise in Global Strategy & GTM with experience defining and executing global strategies aligned to business goals. - Strong understanding of value-based selling and customer lifecycle enablement. - Strong ability to define metrics, interpret complex data, and build measurement frameworks. - Familiarity with sales technology stacks (CRM, enablement platforms) and understanding of AI integration. - Ability to translate high-level strategy into scalable operating models and execution frameworks. - Proven ability to influence senior stakeholders across Product, Sales, Marketing, and Operations. - Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) or enablement/AI-related certifications are considered an asset. Benefits - Flex working arrangements - Home office reimbursement program - Baby bonus & parental leave top up program - Online learning and networking opportunities - Electric vehicle purchase incentive program - Competitive medical and dental benefits - Retirement savings program Hiring Range $190,000 — $240,000 USD
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