Genuit Group

• Sell the entire range of products into the commercial market • Responsibility to deliver expected conversion rates on selected projects • Liaising with all stakeholders on new projects • Effective and forward diary planning • Managing Contractor terms and agreements • Providing first line technical dialogue and information to the customer base • Dealing with all incoming enquiries quickly • All reporting is to be completed weekly on the CRM system • Identifying incremental growth opportunities • Representing and supporting the business at various events • Site Assistance and technical training

• Securing product specifications with architects, landscape architects and consultants • Developing and managing a robust project pipeline across your region • Delivering technical CPDs to drive engagement and product adoption • Working closely with contractors to ensure specifications convert to orders • Promoting a multi-product solution including green roofs, blue roofs and living walls • Identifying and influencing opportunities at early design / RIBA stages • Maintaining accurate pipeline and project tracking data

• Deliver the Alpha Scientific commercial testing sales revenue budget through targeted client acquisition and account growth, unlocking new market opportunities and driving expansions across key sectors. • Establish effective and long-term partnerships with Water Treatment companies, Commissioning firms, Healthcare organisations, Councils and other key players in the Water Hygiene Market. • Identify new customer, market and service opportunities, working with the Marketing team to develop and execute. • Developing the sales strategy and implementing tactical sales plans aligned to business objectives. • Lead on major bids, tenders, and commercial negotiations. • Drive continuous improvement in our pricing structure and tools, in collaborations with the Finance Director. • Educate the market on the value of Alpha’s solutions to develop the overall category and cross-selling of Genuit products. • Build and develop relationships with key industry figures to raise the profile of Alpha Scientific through the Water Treatment and Water Hygiene industries. • Advocate for evolving UK regulations, guidance and industry best practices. • Lead, coach and develop a high-performing team of Business Development Managers to drive demand generation. • Meets sales and financial objectives forecasting requirements; performance tracking against KPIs, preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective action. • Champion the voice of the customer, ensuring Alpha’s services evolve with market needs. • Partner with the laboratories and business leaders to develop the service offering to continually drive up service delivery. • Help diversify the division’s current analytical offering by highlighting areas of client demand including development of the drop-off and collection network as required. • Maintains and expands customer base by coaching team; maintaining and growing relationships with key customers; identifying new opportunities. • Work closely with the laboratories to ensure a seamless transition of accounts into the Alpha Scientific business. • Represent and promote the Alpha brand, culture and uphold the company’s trademark behaviours. • Achieve the required targeted Sales Growth and profitability target as set by the business. • Delivering presentations professionally, confidently and effectively to new and prospective customers promoting Alpha’s services and brand values. • Time management - Organise appointments in advance to maximise productivity and to make full use of your time. • Ensure effective CRM usage, reporting, and pipeline management. • Attend events, evening and weekend work will be required. • Be an active member of the Alpha Management Team; attend all required Sales/Management Meetings. • Complete required reporting to the business, promptly and with the required detail. • Ensure all team members are following company procedures.

• Achieving the required Area Sales Growth Target as per the agreed UK Residential budget • Devising and implementing a robust Sales Plan for the Social Housing, Regional New Build and Large Private ‘one-off’ installer markets – derived from the over-arching strategy, distilled for the local customer base • Winning the required level of incremental Filter/ Chemical Specifications whilst maintaining business profitability • Work closely with key OEM & Commercial partners to achieve mutual goals • Expert technical knowledge of all ADEY products and services • Ensure compliance of National New Build Specification through nominated contractor base, providing relevant feedback and intel to the National Sales Manager • Deliver mutually agreed product & campaign awareness events at strategic merchant locations in-line with the Sales & Marketing plan • Promote social media engagement across own network • Contributing fully towards the sales team through reporting across business platforms • Delivering presentations professionally, confidently, and effectively to new and prospective customers promoting ADEY’s products, services, and Brand Values • Support and inform the business to evolve customer segmentation, ensuring optimised deployment of time, budget, and resources • Record all meeting Objectives/ Outcomes and keep all Customer details up to date via CRM making full use of the system by maximizing its capability (pipeline management, reporting, diary management) • Provide robust return on investment rationale to qualify corporate hospitality expenditure (grow, defend, retain) • Lead & support regional & national events/exhibitions where applicable (some evening/ weekend work may be required) • Developing relationships with key Merchant contacts in relation to customer base across the key addressable markets • Complete required reporting to the business, promptly and with the required detail; as well as full utilisation of existing and upcoming BI systems, data, and insights to fuel compelling customer propositions and objective setting • Time management - Organise appointments in advance to maximise productivity and to make full use of your time • Be well prepared, presented and prompt for all appointments • To manage the Areas ‘Corporate Hospitality’ budget effectively and in line with the Company’s expenses policy, to maximise sales opportunities • Attend all required Sales Meetings and digital meetings

• Develop and implement short, medium, and long-term category strategies • Understand market dynamics, cost drivers, and supply risks • Track and analyse relevant commodity indices to inform pricing strategies, supplier negotiations, and forward cost visibility • Lead sourcing decisions aligned to business requirements and technical needs • Maintain a clear supplier segmentation and sourcing roadmap • Ensure all suppliers operate under robust contractual frameworks (Genuit T&Cs / agreements) • Drive total cost of ownership improvements (not just price) • Manage contract lifecycle, renewals, and re-tendering activity • Implement structured supplier performance management (QCD – Quality, Cost, Delivery) • Lead supplier reviews, improvement plans, and escalation where required • Identify and onboard alternative suppliers to reduce dependency and risk • Identify and mitigate supply, financial, and operational risks • Ensure continuity of supply across all sites • Develop contingency plans for key suppliers and commodities • Monitor market volatility (e.g. raw materials, logistics, capacity constraints) • Act as the commercial lead across multiple sites • Influence senior stakeholders (Operations, Finance, Engineering, SLT) • Challenge demand, specifications, and sourcing approaches where appropriate • Drive compliance to procurement processes and governance • Deliver against agreed KPIs: cost savings / cost avoidance, payment term improvements, supplier performance, contract coverage • Provide clear reporting and insight on category performance • Identify and implement process improvements and efficiencies • Support standardisation across sites and categories • Contribute to broader procurement strategy and transformation initiatives

• Develop and implement short, medium, and long-term category strategies • Understand market dynamics, cost drivers, and supply risks • Track and analyse relevant commodity indices to inform pricing strategies, supplier negotiations, and forward cost visibility • Lead sourcing decisions aligned to business requirements and technical needs • Maintain a clear supplier segmentation and sourcing roadmap • Lead all commercial negotiations, including pricing, payment terms, and contractual protections • Ensure all suppliers operate under robust contractual frameworks (Genuit T&Cs / agreements) • Drive total cost of ownership improvements (not just price) • Manage contract lifecycle, renewals, and re-tendering activity • Develop and manage strategic supplier relationships • Implement structured supplier performance management (QCD – Quality, Cost, Delivery) • Lead supplier reviews, improvement plans, and escalation where required • Identify and onboard alternative suppliers to reduce dependency and risk • Identify and mitigate supply, financial, and operational risks • Ensure continuity of supply across all sites • Develop contingency plans for key suppliers and commodities • Monitor market volatility (e.g. raw materials, logistics, capacity constraints) • Act as the commercial lead across multiple sites • Influence senior stakeholders (Operations, Finance, Engineering, SLT) • Challenge demand, specifications, and sourcing approaches where appropriate • Drive compliance to procurement processes and governance • Deliver against agreed KPIs: - Cost savings / cost avoidance - Payment term improvements - Supplier performance - Contract coverage - Provide clear reporting and insight on category performance • Identify and implement process improvements and efficiencies • Support standardisation across sites and categories • Contribute to broader procurement strategy and transformation initiatives

• Responsibility to deliver expected conversion rates on a select number of projects following a cradle to grave approach in collaboration with the wider sales team. • Liaising with all key stake holders on new projects, while documenting progress and activities on all personally assigned opportunities. • Effective and forward diary planning. • Managing Contractor terms and agreements, including regular reviews on levels and spend to justify terms. • Providing first line technical dialogue and information to your selected customer base. • Liaising with clients and dealing with objections. • Dealing with all incoming enquiries quickly and providing excellent customer service to our customers. • All reporting is to be completed weekly on the CRM system. • Identifying incremental growth opportunities. • Representing and supporting the business at various social and brand awareness events. • Site Assistance and technical training. • Own the delivery and supply of your projects by supporting our operational departments.

• Convert sales leads into profitable business opportunities, maximising revenue across existing, new, and target accounts • Build and maintain strong, long-term relationships with customers, including merchants, distributors, builders, and contractors • Proactively identify and develop new business opportunities within the market • Maintain accurate and up-to-date records of customer interactions, market intelligence, and stakeholder activity using Salesforce • Prepare and deliver clear, timely, and competitive quotations and proposals tailored to customer needs • Collaborate with internal teams to ensure resources and support are aligned with customer requirements • Provide expert product knowledge and guidance to customers across the full product portfolio • Identify opportunities to expand business within existing accounts and win new business from competitors • Contribute to sales strategies, bids, and overall business growth initiatives • Support the launch and promotion of new products within your territory • Stay informed on industry trends and technological developments to maintain a strong market position

• Develop and maintain strong trading relationships with existing customers, monitoring performance and buying behaviour • Maximise sales and profit by applying strong product knowledge and providing solution‑based support to customers • Monitor market activity to anticipate challenges and opportunities within the territory • Grow the Genuit product portfolio within the defined region to add value for merchant partners and contractors • Build and manage a target list of prospects to increase market share • Conduct regular branch reviews with key merchant partners to develop product ranges and strengthen relationships • Develop and manage a healthy project pipeline, including targeting and supporting contractors, specifiers and M&E consultants • Analyse customer sales data using tools such as Excel, QlikView and databases to inform decision‑making • Collaborate with marketing teams on promotions, trade events and sales collateral to support territory growth • Represent Genuit Group at sales meetings, training sessions and marketing events such as trade shows