Freestar

• Own end-to-end execution across SSP partner platforms, including submitting domains for approval, generating and validating placement IDs, and configuring inventory settings • Act as a primary point of contact for SSPs and demand partners to support onboarding, troubleshooting, and ongoing optimizations. Proactively follow up on requests, escalate issues when needed, and maintain strong working relationships to ensure timely responses • Implement and maintain advertiser and category blocklists across SSPs based on publisher requirements, brand safety guidelines, and performance insight • Investigate discrepancies in bidder performance, including CPM, win rate, and fill rate fluctuations. Partner with internal teams and external SSPs to diagnose issues (e.g., bid density, timeout settings, deal configurations) and implement data-driven solutions to improve yield • Extract, consolidate, and analyze performance data across multiple SSP dashboards. Translate raw data into actionable insights, identifying trends, anomalies, and optimization opportunities • Manage and audit ads.txt files across publisher properties to ensure all authorized sellers are accurately represented, remove outdated entries, and ensure compliance with industry standards • Conduct recurring audits of site and partner setups to identify gaps in demand coverage, misconfigurations, or underperforming integrations • Monitor changes in the programmatic ecosystem (e.g., privacy regulations, signal loss, new SSP capabilities). Translate industry developments into actionable recommendations that improve performance, scalability, and compliance • Build and maintain clear, standardized documentation for operational workflows, partner requirements, and troubleshooting playbooks

• Execute sales strategy and drive revenue growth. • Analyze market trends, customer needs, and competitive landscape to identify new opportunities and adjust strategies as needed. • Build and maintain strong relationships with key clients, partners, and stakeholders. • Oversee major accounts and negotiate high-value contracts. • Act as an expert for Freestar products and industry trends. • Prepare briefings, RFPs, case studies, and other GTM materials. • Review potential deals for pricing, strategy and profitability. • Continually optimize the sales process; creating scripts, email templates, decks, and reusable demo agendas. • Work closely with other departments to ensure a cohesive approach to achieving company objectives. • Represent the company at industry events, conferences, and networking functions. • Handle delicate situations that have been escalated and require a high level of skill and temperament to defuse and resolve.

• Troubleshooting issues on publishers’ websites • Enabling features or products • Assisting in trafficking direct ad campaigns • Communicating with various departments • Increasing revenue for publishers

• Own the strategy for upsell and cross-sell initiatives across the publisher base. • Partner with Yield Management and Engineering to architect proactive yield strategies. • Utilize industry data to benchmark supply quality and performance. • Establish rigorous operational standards to identify "at-risk" publishers early. • Drive a new standard for technical proficiency across the team. • Serve as the final point of escalation for delicate or high-stakes publisher situations. • Direct the work of VPs, Directors, and Associate Directors, providing mentorship and guidance. • Define and refine swimlanes in collaboration with Publisher Support, Onboarding, Demand, Yield, and Engineering teams. • Regularly travel to meet with enterprise-level publishers.

• Research prospective Tier 1 publishers and prepare concise briefing materials for the EVP ahead of all external calls. • Coordinate complex scheduling between executive leadership and Comscore Top 250 stakeholders. • Manage and execute post-meeting communications, ensuring no deal stalls due to administrative friction. • Collaborate with the Marketing and Product teams to ensure pitch decks and collateral are tailored for named accounts. • Maintain meticulous records in the CRM, tracking the movement of executive-led deals through the pipeline.

• Own end-to-end execution across SSP partner platforms, including submitting domains for approval, generating and validating placement IDs, and configuring inventory settings • Act as a primary point of contact for SSPs and demand partners to support onboarding, troubleshooting, and ongoing optimizations. Proactively follow up on requests, escalate issues when needed, and maintain strong working relationships to ensure timely responses • Implement and maintain advertiser and category blocklists across SSPs based on publisher requirements, brand safety guidelines, and performance insight • Investigate discrepancies in bidder performance, including CPM, win rate, and fill rate fluctuations. Partner with internal teams and external SSPs to diagnose issues (e.g., bid density, timeout settings, deal configurations) and implement data-driven solutions to improve yield • Extract, consolidate, and analyze performance data across multiple SSP dashboards. Translate raw data into actionable insights, identifying trends, anomalies, and optimization opportunities • Manage and audit ads.txt files across publisher properties to ensure all authorized sellers are accurately represented, remove outdated entries, and ensure compliance with industry standards • Conduct recurring audits of site and partner setups to identify gaps in demand coverage, misconfigurations, or underperforming integrations • Monitor changes in the programmatic ecosystem (e.g., privacy regulations, signal loss, new SSP capabilities). Translate industry developments into actionable recommendations that improve performance, scalability, and compliance • Build and maintain clear, standardized documentation for operational workflows, partner requirements, and troubleshooting playbooks

• Analyze publisher and network-level performance data to uncover trends, inefficiencies, and revenue growth opportunities. • Translate complex data into clear actionable insights and produce yield optimization plans for publishers and Customer Success Managers. • Diagnose and resolve performance issues, identifying root causes of revenue fluctuations and guiding teams to solutions. • Develop and validate hypotheses on monetization strategies; measure and communicate results through concise, data-driven reporting. • Lead or support macro-level strategic yield initiatives that advance network-wide optimizations and revenue growth. • Serve as an escalation point for advanced yield inquiries and collaborate on strategic projects that improve publisher performance. • Collaborate cross-functionally with Data Science, Product, and Engineering teams to continually improve auction mechanics, floor pricing models, ad product development, and ad layout strategies. • Enhance analytics frameworks and tools by partnering with internal teams, refining dashboards, and creating standard methodologies for performance measurement. • Support pre-sales and onboarding, using analytical insights to assess revenue potential and design optimal ad layouts. • Monitor alerts and coordinate with Customer Success, Demand and Support teams to resolve issues before they affect revenue. • Collaborate cross-functionally on A/B testing to support Yield-related experiments, and provide analyses to quantify lift and inform broader adoption.

• Research prospective Tier 1 publishers and prepare concise briefing materials for the EVP ahead of all external calls. • Coordinate complex scheduling between executive leadership and Comscore Top 250 stakeholders. • Manage and execute post-meeting communications, ensuring no deal stalls due to administrative friction. • Collaborate with the Marketing and Product teams to ensure pitch decks and collateral are tailored for named accounts. • Maintain meticulous records in the CRM, tracking the movement of executive-led deals through the pipeline.

• Leverage industry contacts to establish new relationships with publishers • Act as a Freestar evangelist, creating new opportunities for Freestar’s product offerings • Expand the Freestar publisher family by strategically prospecting and closing high-impact accounts • Leverage CRM data and market intelligence to forecast long-term growth • Demonstrate product expertise by translating market needs into actionable insights • Lead the internal communication and execution of complex, non-standard deals • Cultivate and maintain high-level relationships with industry decision-makers • Partner with senior leadership to refine sales methodologies and revenue strategies • Communicate performance results to key stakeholders • Serve as a mentor and coach to junior sales talent

• Own your publisher relationships end-to-end, beginning at onboarding through long-term growth and retention, acting as the single accountable lead for the account’s success. • Serve as the primary technical point of contact and strategic advisor for a portfolio of premium and enterprise-level publisher accounts. • Proactively monitor and analyze publisher ad performance, identifying and implementing technical optimizations to drive revenue growth. • Independently perform high-level analysis to determine the root cause of technical issues affecting ad delivery and performance. • Partner with the Support and Yield teams as necessary for escalations. • Liaise daily with internal teams, including Support, Yield, Audience Strategy, Business Development, and Product, to escalate complex issues and advocate for publishers’ needs. • Act as an expert on Freestar’s product suite and the broader programmatic ecosystem, providing technical guidance and best practices to clients. • Educate publishers on new technologies and product features, and assist in upselling technical solutions that align with their business goals. • Maintain a deep understanding of each publisher's technical nuances, business KPIs, and long-term goals. • Develop and maintain strong relationships with our publishers’ technical teams, building trust through expert consultation and rapid issue resolution.