Fleetio

• Own and evolve Fleetio’s lifecycle marketing strategy • Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention • Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions • Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent • Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion • Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance • Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly • Create behavioral and usage-based campaigns that guide users toward key activation milestones • Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates • Build lifecycle programs that support both self-service and sales-assisted customer journeys • Partner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accounts • Collaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives • Ensure lifecycle experiences align with broader integrated campaigns and GTM priorities • Build and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems • Partner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategy • Evaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization • Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance • Define and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators • Analyze funnel and behavioral data to identify friction points and optimization opportunities across the customer journey • Monitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metrics • Translate customer insights into actionable recommendations that improve lifecycle performance and business outcomes • Develop reporting and dashboards that connect lifecycle initiatives to pipeline, revenue, and customer growth metrics

• You will take part in planning, designing, and implementing features to build out our Marketplace offering. Helping fleets and shops schedule, complete, and pay for service on the fleet's vehicles and equipment. • You will collaborate closely with Product Managers, Designers, and other Engineers to consistently deliver high-quality software. • You will engage in collaborative design and architecture of features. • You will deliver well-tested, maintainable, and performant code. • You will research, implement prototypes, and spikes as necessary to validate assumptions and technical feasibility. • You will possess a strong voice in the development and planning processes. • You will thoroughly review your peers’ code to ensure quality, consistency, and to share knowledge.

• Collaborate closely with Product Managers, Designers, Data Operations, and other Engineers to deliver high-quality product experiences. • Design and implement features that improve user onboarding, product adoption, and long-term engagement. • Help build experiments that validate product ideas and measure customer impact. • Contribute to technical discussions and collaborate on solutions that balance customer value with technical excellence. • Deliver well-tested, maintainable, and performant code. • Prototype solutions and iterate quickly based on customer feedback and product insights. • Participate in code reviews, share knowledge with teammates, and contribute to a collaborative engineering culture.

• Collaborate closely with Product Managers, Designers, and other Engineers to consistently deliver high-quality software. • Take part in planning, designing, and implementing fleet maintenance solutions for customers. • Engage in collaborative design and architecture of features. • Deliver well-tested, maintainable, and performant code. • Research and implement prototypes and spikes as necessary to validate assumptions and technical feasibility. • Possess a strong voice in development and planning processes. • Thoroughly review your peers’ code to ensure quality and consistency and to share knowledge.

Role Description We’re looking for a modern growth marketer who blends performance marketing expertise with strategic thinking, experimentation, and operational rigor. You know how to scale pipeline through paid search, paid social, and SEO while balancing efficiency, attribution, and long-term growth. You’re equally comfortable rolling up your sleeves inside ad platforms as you are leading agency relationships, evaluating strategy, and driving accountability across external partners. You understand how growth marketing fits into the broader revenue engine—from campaign strategy and lead flow to conversion optimization and lifecycle impact. As Fleetio’s next Growth Marketing Manager, you’ll help drive the evolution of our paid and organic acquisition engine while partnering closely with our SEO and paid media agencies to maximize performance, improve operational efficiency, and accelerate pipeline growth. Your Impact - Own and scale paid acquisition programs - Lead Fleetio’s paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels - Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals - Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact - Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability - Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches - Drive SEO and organic growth initiatives - Partner with Fleetio’s SEO agency and internal content teams to evolve and execute our organic growth strategy - Help shape SEO priorities across technical optimization, content strategy, search intent, and conversion opportunities - Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution - Leverage search insights and competitive research to inform broader campaign and content strategies - Lead integrated growth campaigns - Partner cross-functionally to support fully integrated campaign launches across paid, organic, content, events, and outbound motions - Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies across channels - Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives - Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences Qualifications - 5+ years of hands-on experience in B2B SaaS growth marketing, demand generation, or performance marketing - Deep expertise managing paid search and paid social campaigns at scale, including six-figure media budgets - Strong understanding of SEO strategy, organic growth, and search intent optimization - Proven experience managing and holding external agencies accountable across paid media and/or SEO programs - Ability to balance strategic oversight with hands-on channel knowledge and performance analysis - Experience building and optimizing evergreen acquisition programs alongside integrated campaign launches - Strong analytical mindset with experience using data to drive optimization and investment decisions - Familiarity with marketing automation, attribution, lead scoring, and lead routing concepts - Comfortable operating independently while collaborating cross-functionally across Marketing, Sales, and RevOps - Experience leveraging AI tools, automation, or agent-based workflows within growth or paid media programs Benefits - Multiple health/dental coverage options (100% coverage for employee, 50% for family) - Vision insurance - Incentive stock options - 401(k) match of 4% - PTO - 4 weeks (increases at year two!) - 12 company holidays + 2 floating holidays - Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid) - FSA & HSA options - Short and long term disability (short term 100% paid) - Community service funds - Professional development funds - Wellbeing fund - $150 quarterly - Business expense stipend - $125 quarterly - Mac laptop + new hire equipment stipend - Fully stocked kitchen with tons of drinks & snacks (BHM only) - Remote working friendly since 2012 #LI-Remote

• Know our software inside and out - you’ll be a solution expert for Fleetio and fleet management • Conduct consultative sales to help Small and Medium organizations understand how Fleetio can help them • Generate new pipeline through strategic outbound outreach (calls, emails, etc.) • Perform web-based demos and presentations for prospects around the world • Proactive and consistent follow-up via phone and email with prospects • Negotiate pricing & close opportunities

• Drive product growth across key parts of the customer journey, including activation, adoption, monetization, retention, and expansion • Build and optimize growth loops that are repeatable, scalable, and measurable • Develop a deep understanding of customer behavior, funnel performance, lifecycle moments, and value realization to identify high-leverage opportunities • Collaborate cross-functionally with design, engineering, data, marketing, and customer-facing teams to develop effective strategies and deliver measurable outcomes • Use quantitative analysis, qualitative insight, and product judgment to inform priorities and decisions • Generate and test hypotheses through thoughtful experimentation and rapid iteration • Contribute to growth strategy and roadmap decisions by identifying opportunities, recommending priorities, and driving execution within your area • Guide initiatives through the full product lifecycle, from discovery and prioritization through launch, analysis, and optimization • Communicate progress, trade-offs, learnings, and recommendations clearly to stakeholders and leaders • Help raise the bar for experimentation rigor, evidence-based decision-making, and product quality across the team

• Own the product strategy and roadmap for core maintenance workflows/ tools/ automations — spanning areas such as work orders, inspections, issues, service entries, preventive maintenance schedules, and parts & inventory. • Drive Fleetio's vision of running maintenance in one connected system, across in-house teams, external vendors, or both. • Collaborate cross-functionally with research, design, engineering, data science, marketing, and customer-facing teams to develop successful strategies and make informed decisions. • Ensure the evolution of Fleetio's maintenance experience is customer-driven, data-informed, and designed to help fleets automate coordination, control costs, and keep vehicles available for work. • Deeply understand the operational realities of both in-house shops and outsourced maintenance, and how they connect. • Balance depth and reliability in high-usage, mission-critical workflows with the pace of shipping new value. • Continuously generate and test hypotheses to iterate and improve the product experience. • Effectively communicate product vision, value proposition, trade-offs, risks, opportunities, learnings, insights, and roadmap updates to stakeholders, executives, and customers. • Work closely with your team to find ways to make our development process more efficient in delivering high-quality features to customers quickly. • Guide features through their entire creative cycle: discovery, ideation, specification, test, delivery, launch / GTM, analysis, and optimization. • Demonstrate initiative and ability to turn business priorities, key themes, and big ideas into a roadmap with minimal guidance. • Identify opportunities for differentiation, zero-to-one innovation, and revenue expansion. • Raise the bar for product quality based on strong evidence.

Role Description Fleetio is looking for a self-driven and product-minded Senior Software Engineer to join our Growth Engineering team. This role would be ideal for someone who has a good eye for UX, an interest in digging into data, and enjoys working with a cross-functional team. In this role, you’ll research opportunities and run experiments in an effort to ensure Fleetio users are primed for long-term success through personalized onboarding experiences. Qualifications - 5+ years experience with Ruby on Rails - 2+ years experience with ReactJS, Typescript - Previous experience working on a Growth engineering team - Varied experience building full-stack web-based systems and features - Strong understanding of object-oriented programming and relational databases, such as PostgreSQL - Prior experience with unit testing frameworks - Excellent communication skills (particularly written) - Be sure to mention “coffee” in your application so we know you actually read this Requirements - Passion for and experience collaborating with others - Writing clean code and shipping experiments that drive adoption and engagement - Eye for detail and focus on quality - Desire to craft seamless user experiences - Proactive and thrive in a fast-paced environment - Extensive experience planning, designing, and building features that increase trial user engagement - Ability to communicate effectively and collaborate with others Your Impact - Work closely with Product Managers, Designers, our Data Ops team, and other engineers to research, plan, design, and build features that drive user adoption of Fleetio’s product. - Quickly create user experiences throughout the app and experiment to increase engagement from trial users. - Build systems to provide customized onboarding for users during their trial period. - Spend time improving feature areas around various app modules to increase usage and reduce churn. - Have a strong voice in setting direction for both the team and the product experience. Considered a plus - Familiarity with using and configuring user monitoring and analytics tooling - Project experience with TailwindCSS - Knowledge about the Fleet management industry Benefits - Multiple health/dental coverage options (100% coverage for employee, 50% for family) - Vision insurance - Incentive stock options - 401(k) match of 4% - PTO - 4 weeks (increases at year two!) - 12 company holidays + 2 floating holidays - Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid) - FSA & HSA options - Short and long term disability (short term 100% paid) - Community service funds - Professional development funds - Wellbeing fund - $150 quarterly - Business expense stipend - $125 quarterly - Mac laptop + new hire equipment stipend - Fully stocked kitchen with tons of drinks & snacks (BHM only) - Remote working friendly since 2012 #LI-Remote

• Own and operate Fleetio's Deal Desk function end-to-end — including deal review, approval routing, and exception management — while continuously improving the systems and processes that support deals at every size and level of complexity • Own the commercial policy framework, including discount guardrails, approval matrices, and escalation paths that allow Sales to move fast with the right controls • Serve as a senior commercial advisor to Sales, Partnerships, and executive leadership on complex, strategic, and non-standard deals — bringing independent commercial judgment and clear recommendations, not just process facilitation • Support the full commercial lifecycle by reviewing new business, expansion, and renewal deals, ensuring consistent application of pricing policies and approval workflows across all GTM motions • Analyze pricing, discounting, and deal performance data trends to surface opportunities for productivity improvements • Leverage AI and automation tools to automate deal review triage, summarize non-standard contract terms, generate pricing scenario models, and reduce manual approval coordination • Collaborate with the Partnerships teams to develop the commercial framework for partner-sourced and partner-influenced deals, including deal registration, pricing rules, and margin structures • Define and report on internal metrics for the Deal Desk function — including deal approval SLAs and ARPU floors — and use data to continuously raise the bar on both speed and deal quality