Diversified Communications

Title: Account Executive - The Running Event, Switchback, and Running Insight Location: Portland United States Job category: Sales Requisition number: ACCOU001305 - Full-time Job details We are Diversified, a global B2B events and media company that strengthens business communities by fostering a space, in person and online, for professionals and businesses to connect and grow. The company serves as a trusted partner across several industries including active lifestyle, business management, clean energy, commercial marine, healthcare, seafood, technology and more. Established in 1949 and headquartered in Portland, Maine, the global company has divisions and offices around the world in Australia, Canada, Hong Kong and the United Kingdom. Diversified is a third-generation, family-owned business. Join our team as an Account Executive! ABOUT THE ROLE As an Account Executive within this team, you'll be the driving force behind revenue growth across a portfolio that includes The Running Event, Switchback, and Running Insight — three brands that sit at the heart of the running and outdoor industry. You'll own the full sales cycle, from first outreach to closed deal, building the kind of trusted client partnerships that keep exhibitors, sponsors, and advertisers coming back year after year. This is a high-visibility, high-impact role where your market knowledge, your hustle, and your relationships directly shape the growth of a portfolio you'll be proud to represent. WHAT YOU'LL DO - Drive Revenue: Meet and exceed revenue goals through the sale of exhibit space, sponsorships, digital advertising, and ancillary products across The Running Event, Switchback, and Running Insight. - Build Your Pipeline: Generate and maintain a strong book of business through proactive outbound outreach via phone, email, social media, and in-person engagement at industry events and conferences. - Grow Client Relationships: Cultivate long-term partnerships with exhibitors, sponsors, and advertisers through consistent follow-up and a genuinely high standard of customer service. - Stay Ahead of the Market: Keep a close pulse on trends in the running and outdoor industries to identify new opportunities and position the portfolio competitively. - Keep the CRM Current: Maintain accurate, up-to-date records of all sales activity, pipeline stages, and client communications in Salesforce so nothing falls through the cracks. - Collaborate Cross-Functionally: Partner with Marketing, Content, and Customer Service teams to align on audience insights, shared goals, and the best ways to serve your clients. - Be the Voice of the Customer: Capture and communicate client needs and market feedback internally to help shape product development and event strategy. - Represent the Brand: Show up at industry events and conferences as a knowledgeable, credible presence for the Running Event, Switchback, and Running Insight. WHAT YOU’LL BRING - Sales Experience: 2–4 years in sales, account management, or business development, ideally within events, media, sports, or the running and outdoor industry. - Industry Passion: : A genuine connection to the running and/or the outdoor community — you understand the brands, the retailers, and the trends that move this industry. - Consultative Selling Ability: A proven track record of building compelling value propositions, navigating complex sales conversations, and closing with confidence. - CRM Proficiency: Hands-on experience with Salesforce or a comparable CRM, paired with strong organizational habits and sharp attention to detail. - Communication Skills: Excellent written and verbal communication across all channels — you can craft a compelling email, lead a client call, and present on a stage with equal confidence. - Collaborative Spirit: Strong interpersonal skills and a genuine investment in team success — you're as good at working alongside colleagues as you are at winning new business. - Tech Comfort: Proficiency in Microsoft Office and standard business applications. TRAVEL This role involves frequent travel, four or more times per year, including travel to represent the portfolio at key industry events and conferences. Why Diversified? - Work Environment: We offer the flexibility to work fully remote or enjoy a hybrid work schedule. Let our culture speak for itself. - Work-Life Balance: Generous paid time off programs including vacation, sick leave and paid family and medical leave. - Training & Development: From training conferences to professional development seminars, we invest in resources, including LinkedIn Learning for all staff, that empower employees to excel in their careers. - Comprehensive Healthcare: Inclusive benefits beyond traditional healthcare coverage, including no-cost-to-you services. Free access to all employees and their families to a national network of licensed clinical psychologists, interactive self-paced programs, life coaches and 24/7 support. - Wellness Benefits: Employees can earn credit towards their health insurance premiums by engaging in our Wellness Program which supports physical, mental, and emotional well-being through offering fitness challenges, webinars, and nutrition education. We are dedicated to creating, promoting, and nurturing a safe & inclusive work environment and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners. We invite you to learn more about us. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Title: Editor, WorkBoat Location: Portland, ME United States Job Category: Project Manager Requisition Number: EDITO001304 - Full-Time Job Description: We are Diversified, a global B2B events and media company that strengthens business communities by fostering a space, in person and online, for professionals and businesses to connect and grow. The company serves as a trusted partner across several industries including active lifestyle, business management, clean energy, commercial marine, healthcare, seafood, technology and more. Established in 1949 and headquartered in Portland, Maine, the global company has divisions and offices around the world in Australia, Canada, Hong Kong and the United Kingdom. Diversified is a third-generation, family-owned business. Join our team as an Editor for WorkBoat! If you're a curious, driven journalist who wants to cover an industry that keeps global commerce moving, this is a role worth getting excited about. As Editor for WorkBoat - one of the most respected brands in commercial marine media - you'll be at the center of a tight-knit editorial team producing content that matters to the people who build, operate, and rely on working vessels every day. You'll own real stories across print and digital, get out into the field at events like the WorkBoat Show and Pacific Marine Expo, and help shape how the brand shows up in emerging formats like video and podcasts. This is a chance to grow your craft in a specialized, relationship-driven industry where your byline carries genuine weight. What you'll do - Original Content Creation: Write news articles, commentaries, and other editorial content that reflects WorkBoat's distinct voice, style, and standards across print and digital platforms. - Editing & Proofreading: Assist with editing and proofreading responsibilities for the print magazine, website, newsletters, and other brand content to ensure accuracy and consistency. - Industry Relationship Building: Develop and maintain a network of sources and contacts across the commercial marine industry to stay ahead of trends and surface compelling story leads. - Editorial Calendar Execution: Deliver assigned content on schedule, working in close coordination with the Senior Editor and broader editorial team to fulfill the publication's content plan. - Multimedia Content Support: Support the production of video interviews, webcasts, podcasts, and other new media formats, including appearing on camera or behind the microphone as needed. - Event & Conference Representation: Attend industry events and site visits to drive editorial coverage, deepen industry relationships, and uncover new content opportunities - including moderating panels and introducing speakers at the WorkBoat Show. - SEO Implementation: Learn and apply search engine optimization best practices to all digital content to maximize reach and discoverability. - Fact-Checking & Research: Assist with rigorous fact-checking and research to uphold the credibility and accuracy WorkBoat readers depend on. What you'll bring - Education & Experience: At least 2-3 years of experience in digital and/or print media - B2B media experience and familiarity with the commercial marine or adjacent industries are a meaningful plus. - Writing & Communication: Exceptional written and verbal communication skills, with a clear, authoritative voice and the ability to adapt your style to different formats and audiences. - AP Style Fluency: Solid command of AP style and a commitment to applying it consistently across all published work. - Deadline Management: Proven ability to juggle multiple assignments simultaneously, meet frequent deadlines, and maintain quality under pressure in a fast-moving newsroom environment. - Digital & Technical Proficiency: Working knowledge of content management systems and HTML basics, with a willingness to learn and apply SEO best practices to your writing. - Multimedia Comfort: Ease and confidence in front of a camera or microphone, with a genuine interest in contributing to video, podcast, and other evolving content formats. - Attention to Detail: Sharp fact-checking instincts and strong research skills, with a critical eye for logical flow, coherence, and accuracy in every piece you touch. Travel This role involves frequent travel - four or more times per year, including international trips - to industry events, site visits, and conferences. Why Diversified? - Work Environment: We offer the flexibility to work fully remote or enjoy a hybrid work schedule. Let our culture speak for itself. - Work-Life Balance: Generous paid time off programs including vacation, sick leave and paid family and medical leave. - Training & Development: From training conferences to professional development seminars, we invest in resources, including LinkedIn Learning for all staff, that empower employees to excel in their careers. - Comprehensive Healthcare: Inclusive benefits beyond traditional healthcare coverage, including no-cost-to-you services. Free access to all employees and their families to a national network of licensed clinical psychologists, interactive self-paced programs, life coaches and 24/7 support. - Wellness Benefits: Employees can earn credit towards their health insurance premiums by engaging in our Wellness Program which supports physical, mental, and emotional well-being through offering fitness challenges, webinars, and nutrition education. We are dedicated to creating, promoting, and nurturing a safe & inclusive work environment and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners.

Title: Workday Systems Administrator, Enterprise Systems Location: Portland / United States Job Category: Specialist Requisition Number: WORKD001296 Full-Time Job Description: About the Role Diversified is seeking a Workday Systems Administrator to join our global Enterprise Systems team during an exciting period of growth. We are currently implementing Workday HCM and Payroll across four countries, with Workday Adaptive Planning running as a parallel workstream - and this role sits at the center of it all. This is an opportunity to grow alongside a high-visibility global transformation: contributing to implementation activities, taking ownership of ongoing system administration, and developing deep expertise in the Workday platform. We highly value strong Workday HCM fundamentals, a collaborative mindset, and a genuine enthusiasm for learning. Candidates from all backgrounds and career paths are encouraged to apply. What You'll Do - Configure, maintain, and optimize Workday business processes - including approval workflows, condition rules, and notifications - across HCM, Payroll, Benefits, and other deployed modules - Translate HR and business requirements into Workday configuration; document configuration decisions and maintain change logs - Configure and maintain Workday security, including role-based access and business process security across all modules and business entities - Create and maintain custom reports, calculated fields, composite reports, and dashboards using Workday Report Writer - Support administration of the Workday Adaptive Planning environment, including level and dimension management, user access, and dashboard development - Manage semi-annual Workday release cycles: review release notes, assess impact, and execute regression testing with HR, Finance, and IT stakeholders - Serve as a trusted, approachable resource for Workday users across the organization - troubleshooting issues and turning support moments into opportunities to build confidence and capability - Administer benefits configuration, enrollment processes, and global payroll support across the US, Canada, UK, and Australia - Support configuration, testing, and deployment across Core HCM, Payroll, Benefits, Absence Management, Recruiting/Onboarding, Talent Management, and Learning modules - Design and deliver training that meets employees where they are, translating complex Workday functionality into clear, accessible guidance for HR staff, managers, and employees across regions What You'll Bring - 5+ years of Workday HCM experience with strong functional and technical proficiency - equivalent experience gained through non-traditional paths is welcome - Working knowledge of at least three Workday modules beyond Core HCM (e.g., Payroll, Benefits, Absence, Recruiting, Talent, Learning) - Experience configuring Workday security, business processes, and custom reporting via Report Writer - Strong analytical skills and attention to detail in data-sensitive environments - Clear, patient communicator comfortable working across HR, Finance, Payroll, and IT audiences - Experience supporting multi-country or global HR and Payroll operations (US required; UK and/or Australia a plus) - Bachelor's degree in Information Systems, Human Resources, Business Administration, or a related field - or equivalent practical experience Work Environment: This position is hybrid or fully remote, with flexible hours to support collaboration across US, UK, and Australian time zones. Occasional travel may be required for implementation milestones or team events. Why Diversified? - Work Environment: We offer the flexibility to work fully remote or enjoy a hybrid work schedule. Let our culture speak for itself. - Work-Life Balance: Generous paid time off programs including vacation, sick leave and paid family and medical leave. - Training & Development: From training conferences to professional development seminars, we invest in resources, including LinkedIn Learning for all staff, that empower employees to excel in their careers. - Comprehensive Healthcare: Inclusive benefits beyond traditional healthcare coverage, including no-cost-to-you services. Free access to all employees and their families to a national network of licensed clinical psychologists, interactive self-paced programs, life coaches and 24/7 support. - Wellness Benefits: Employees can earn credit towards their health insurance premiums by engaging in our Wellness Program which supports physical, mental, and emotional well-being through offering fitness challenges, webinars, and nutrition education. We are dedicated to creating, promoting, and nurturing a safe & inclusive work environment and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners. We invite you to learn more about us.

Working with a collaborative, strategic, and creative approach, the Marketing Manager will thrive on managing a wide variety of key marketing initiatives in support of a passionate, dynamic community (the outdoor industry). The Marketing Manager will work closely with the Switchback Event Director to develop comprehensive marketing strategies and will be responsible for the planning and execution of marketing campaigns, building and maintaining media partnerships, managing the event’s PR agency and guiding press strategy, managing marketing team members, and many other initiatives in support of the Switchback brand, which includes Switchback Spring, Switchback at The Running Event, and Switchback’s growing digital publication, Trailheads. This role requires a blend of creative thinking, strategic planning, analytical skills, and diverse marketing expertise to attract, engage, convert, and support Switchback’s retail, brand, and partner community. Your Key Responsibilities: Develop and execute comprehensive marketing strategies in partnership with the Event Director, including multi-channel campaigns supporting Switchback's event registration, exhibit sales, digital content goals, and Trailheads publication while managing multiple concurrent initiatives. Create compelling content and maintain brand consistency across all channels – across all channels—websites, press releases, email campaigns, social media, partner advertising, onsite signage, Trailheads articles, and more—while managing marketing budgets, timelines, and deliverables to ensure on-time, on-budget completion. Build and manage strategic relationships with media partners, industry associations, influencers, PR agencies, and vendors to drive year-round event visibility and strengthen Switchback's presence in the outdoor industry. Analyze market trends and campaign performance to continuously optimize marketing strategies, identify new opportunities for brand awareness and conversion, and deliver weekly KPIs to leadership. Manage marketing budgets, timelines, and onsite event execution , ensuring on-time, on-budget delivery while leading branding, PR/media efforts, and attendee engagement initiatives during events. What We’re Looking For: Experience & Education: Bachelor's degree in Marketing, Communications, English, or related field preferred; 6+ years of progressive marketing experience with a proven track record of developing and executing multi-channel campaigns. Budget management experience required. B2B marketing and/or outdoor industry experience a plus. Creative & Content Expertise: Strong writing, editing, and design skills with the ability to craft compelling messaging across diverse channels—from Trailheads articles to event campaigns—while maintaining consistent brand identity. Strategic & Analytical Mindset: Ability to research market trends, analyze performance metrics, and identify opportunities to optimize campaigns and maximize ROI while staying current with outdoor industry developments. Project Management Excellence: Exceptional organizational skills with extreme attention to detail and the ability to manage multiple priorities and tight deadlines in a fast-paced environment. Leadership & Collaboration: Team management experience with excellent communication skills – you listen, motivate, and work seamlessly across departments while being flexible enough to pivot when priorities shift. Excellent written and verbal communication. Technical Proficiency: Hands-on experience with CMS platforms (WordPress preferred), marketing automation systems (Marketo, HubSpot, etc.) GA4, Canva/Photoshop, and Microsoft Office Suite. Basic HTML knowledge helpful. Travel : Frequent travel required. Supervisory Responsibility: Yes Work Environment: This job operates in a hybrid or fully remote work environment and uses standard office equipment. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.