Broadcom

• Be the strategic architect for operational efficiency within our global channel ecosystem • Lead the transformation of how we manage our various Routes-to-Market (RTM) by deploying AI-driven automation • Bridge the gap between Sales Operations, IT, Partner Program, Sales and Partner ecosystem to build a scalable, intelligent, and highly efficient channel engine • Conduct deep-dive analyses across our channel RTMs and personas to identify, quantify, and prioritize high-value automation opportunities • Lead the systems and data integration and implementation of automated and AI-driven solutions • Partner with our Distributors, Sales Ops and IT to automate complex pricing, quoting (CPQ), and end-to-end contract workflows • Serve as the primary liaison between business stakeholders and technical teams • Develop the long-term vision for an "Automation-First" channel platform • Define KPIs for operational efficiency and establish robust data governance

• Manage and optimize the overall customer experience • Collaborate with regional partners to utilize solutions-oriented, systematic approach to upsell • Effectively manage accounts and generate short-term results • Ensure all renewals are maximized to protect the base

• Responsible for delivering positive, quantifiable results for customers. • Leverage network, knowledge of business process and sales expertise to create and nurture customer relationships. • Minimize churn in assigned accounts and collaborate with partner resources to drive adoption and expansion. • Develops and drives company strategy for aligned accounts and provides timely and accurate sales forecasts and reports to inform management's strategic decision-making.

• Design and execute a comprehensive global marketing strategy to drive deep engagement, increase product adoption, stimulate add-on sales, and protect renewals within the commercial customer base. • Build and optimize an "always-on nurture" program featuring continuous, highly targeted email cadences that educate customers and maximize platform utility. • Architect integrated quarterly campaigns that align with commercial-specific sales plays, generating high-quality demand, leads, and meetings for direct sales and channel partners. • Collaborate closely with Regional Marketing Managers (RMMs) within the partner marketing team to activate our global distributor and reseller community. • Define, build, and nurture highly engaged peer communities tailored to core commercial personas: Infrastructure, CIO/Executive, Security, and Developer. • Manage relationships with external agencies, copywriters, and internal subject matter experts (SMEs) to produce top-tier campaign assets, while remaining ready to personally draft copy and execute tactics when necessary.

• Design and optimize operational processes that enable PADs and partners to drive customer lifecycle outcomes (onboarding, adoption, expansion, renewals) for the VCF platform and add-ons • Translate VCF platform adoption goals into programmatic workflows, tools, and KPIs that support PAD execution • Enable partners with the tools, processes, and guidance required to deliver VCF deployment, expansion, and ongoing consumption • Track and provide visibility into partner-led customer outcomes, including VCF adoption, add-on attach, usage, and retention • Operationalize partner programs aligned to VCF platform adoption and expansion, in support of PAD-led partner strategies • Partner closely with the incentives/program lead to execute rebates, activity-based incentives, and adoption programs • Own end-to-end incentive operations including tracking, validation, accruals, and payout execution, ensuring accuracy and auditability • Ensure alignment with Finance on forecasting, accruals, and payout governance • Drive simplification and automation of incentive structures and claims processes • Build and maintain executive dashboards and KPI reporting to provide PADs with clear visibility into partner performance and VCF lifecycle metrics • Develop and operationalize PAD scorecards, ensuring consistent measurement of partner performance and accountability • Leverage AI and automation to enhance PAD effectiveness, including forecasting, adoption insights, anomaly detection, and workflow automation • Manage and enhance partner and operational platforms (partner portals, incentive systems, certification and performance tools) to support PAD execution and lifecycle visibility • Partner with Sales, Customer Success, Marketing, Finance, Legal, and IT to align on VCF adoption goals and program execution

• Support and scale global partner ecosystem for customer lifecycle and VCF platform adoption • Design and optimize operational processes enabling partners to drive customer lifecycle outcomes • Operationalize partner programs aligned to VCF platform adoption and expansion • Build and maintain executive dashboards and KPI reporting • Leverage AI and automation to enhance partner effectiveness • Manage and enhance partner and operational platforms • Partner with cross-functional teams to align on VCF adoption goals

• Lead and evolve the Expert Advantage Program, a flagship initiative dedicated to empowering, incentivizing, and accelerating the growth of our specialized consulting services partners globally. • Design customized partner benefits and tailored value propositions that align with diverse partner business models, ensuring partners clearly recognize and capture measurable value from the program. • Design and execute comprehensive, global professional services channel programs tailored to drive partner-led delivery, service activation, and customer consumption. • Optimize and govern various aspects of the program to ensure partner profitability, service quality, and alignment with strategic goals. • Collaborate with Product and Global Services teams to translate complex technical roadmaps into structured partner enablement and delivery frameworks. • Act as the programmatic champion for the delivery and activation of VMware solutions, with a primary focus on the VMware Cloud Foundation (VCF) platform. • Drive partner adoption and delivery readiness across critical technology pillars, including software-defined storage, container orchestration (Kubernetes), and advanced cloud security components. • Optimize the entitlement process by leveraging existing tools to make it more efficient. • Architect and author high-impact content, core program messaging, and critical enablement assets (e.g., playbooks, value proposition decks, program guides, and whitepapers) tailored for both internal execution and external partner activation. • Build on structure and evolution of partner certification blueprints, technical validation pathways, and competency requirements globally as relates to the expert advantage program. • Manage and untangle complex customer entitlement frameworks with a focus on our commercial segment, ensuring partners can seamlessly navigate licensing, deployment rights, and service credits to accelerate time-to-value. • Establish, monitor, and report on key performance indicators (KPIs) and operational metrics to evaluate global program health, partner performance, and ROI. • Partner closely with Pre-Sales and Professional Services Organizations (PSO) to establish, cultivate, and lead global Services Advisory Boards, capturing partner feedback to influence long-term corporate strategy.

• Design and execute a comprehensive global marketing strategy to drive deep engagement, increase product adoption, stimulate add-on sales, and protect renewals within the commercial customer base. • Build and optimize an "always-on nurture" program featuring continuous, highly targeted email cadences that educate customers and maximize platform utility. • Architect integrated quarterly campaigns that align with commercial-specific sales plays, generating high-quality demand, leads, and meetings for direct sales and channel partners. • Collaborate closely with Regional Marketing Managers (RMMs) within the partner marketing team to activate our global distributor and reseller community. • Leverage the partner ecosystem to systematically source, scale, and capture customer success stories and references within the commercial segment. • Define, build, and nurture highly engaged peer communities tailored to core commercial personas: Infrastructure, CIO/Executive, Security, and Developer. • Manage relationships with external agencies, copywriters, and internal subject matter experts (SMEs) to produce top-tier campaign assets, while remaining ready to personally draft copy and execute tactics when necessary.

• Develop and maintain partner data governance standards, policies, and best practices • Manage partner lifecycle data including role-based partner contacts, hierarchy management, certifications, and program participation • Monitor and improve partner data accuracy, completeness, and consistency • Analyze partner engagement, program participation, certifications, incentives, and operational performance metrics • Partner with Internal IT and Business Systems teams (GTO) to support partner-related systems and integrations • Support system enhancements, testing, release management, and data migration activities • Identify opportunities to automate manual processes and improve operational efficiency • Provide data insights and recommendations to business stakeholders and leadership • Help define key commercial customer adoption telemetry, include product insights, renewal insights, drive upsell and cross sales

• Serve as a senior strategic individual contributor bridging field marketing and partner enablement • Own the end-to-end strategic design and operational alignment of localized commercial customer roadshows and practitioner-focused regional partner activation events • Execute a highly targeted mix of Broadcom-hosted and sponsored events, including executive roundtables, regional mini-conferences, and customer community-building initiatives • Align event strategy with priority commercial sales initiatives to accelerate existing customer accounts, drive software subscription renewals, and unlock net-new pipeline for add-on sales opportunities • Architect a new series of regional partner enablement and activation events specifically optimized for VMware Architects and Implementers at our partners • Direct and maximize Broadcom’s robust roster of third-party global event agencies to scale execution and ensure operational excellence on-site