Commercial Customer Marketing Manager
Location
California + 2 moreAll locations: California | Colorado | North Carolina
Posted
2 days ago
Salary
$129.4K - $207K / year
Seniority
Lead
Job Description
Commercial Customer Marketing Manager
Broadcom
• Design and execute a comprehensive global marketing strategy to drive deep engagement, increase product adoption, stimulate add-on sales, and protect renewals within the commercial customer base. • Build and optimize an "always-on nurture" program featuring continuous, highly targeted email cadences that educate customers and maximize platform utility. • Architect integrated quarterly campaigns that align with commercial-specific sales plays, generating high-quality demand, leads, and meetings for direct sales and channel partners. • Collaborate closely with Regional Marketing Managers (RMMs) within the partner marketing team to activate our global distributor and reseller community. • Define, build, and nurture highly engaged peer communities tailored to core commercial personas: Infrastructure, CIO/Executive, Security, and Developer. • Manage relationships with external agencies, copywriters, and internal subject matter experts (SMEs) to produce top-tier campaign assets, while remaining ready to personally draft copy and execute tactics when necessary.
Job Requirements
- 12+ years of proven success in B2B customer marketing, growth marketing, or campaign strategy, preferably within a global enterprise technology or SaaS company.
- Demonstrated experience working effectively alongside channel partner marketing teams, distributors, resellers, and systems integrators.
- Proven track record of building, launching, and managing persona-based communities or user groups targeting technical and executive stakeholders.
- Familiarity with enterprise marketing automation and CRM ecosystems; specific preference for experience or familiarity with Eloqua and Oracle Engagement Cloud (OEC).
- Strong program management skills with the ability to lead cross-functional initiatives across corporate, regional, and sales organizations.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
Benefits
- Medical, dental and vision plans
- 401(K) participation including company matching
- Employee Stock Purchase Program (ESPP)
- Employee Assistance Program (EAP)
- company paid holidays
- paid sick leave and vacation time
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