Commercial Customer & Partner Events Manager
Location
United States
Posted
1 day ago
Salary
$129.4K - $207K / year
Seniority
Lead
No structured requirement data.
Job Description
Commercial Customer & Partner Events Manager
Broadcom
Role Description As the Global Commercial Customer & Partner Events Manager, you will serve as a senior strategic individual contributor bridging field marketing and partner enablement. Operating across international time zones, you will own the end-to-end strategic design and operational alignment of localized commercial customer roadshows and practitioner-focused regional partner activation events. Your impact will be felt directly through pipeline acceleration within the commercial segment and the certification velocity of our technical partner network. Rather than top-of-funnel prospecting, this role focuses on event strategies that solidify Broadcom's value within existing accounts to drive upsell and cross-sell opportunities and ensure that partner practitioners are fully enabled to deploy VMware solutions at scale. Core Responsibilities - Commercial Segment Customer Events - Design and launch a comprehensive regional event and roadshow strategy tailored explicitly to Broadcom’s commercial segment, focusing on the Enterprise and Large Mid-Market customer segments. - Execute a highly targeted mix of Broadcom-hosted and sponsored events, including executive roundtables, regional mini-conferences, and customer community-building initiatives. - Create a regional executive event series focused on driving deep engagement and value to CIOs within the commercial customer segment. - Align event strategy with priority commercial sales initiatives to accelerate existing customer accounts, drive software subscription renewals, and unlock net-new pipeline for add-on sales opportunities. - Regional Partner Enablement & Activation Events - Architect a new series of regional partner enablement and activation events specifically optimized for VMware Architects and Implementers at our partners. - Manage the delivery of regional technical programs designed to accelerate partner certification attainment and operational activation. - Scale global virtual partner events to maintain programmatic enablement momentum across all regions. - Agency Management & Operational Scaling - Direct and maximize Broadcom’s robust roster of third-party global event agencies to scale execution and ensure operational excellence on-site. - Oversee a global event budget, ensuring precise allocation, forecasting, and maximizing ROI across all global programs. - Establish clear SLAs, KPIs, and deliverables for external agency partners, maintaining ultimate accountability for flawless logistical execution. - Cross-Functional Collaboration - Partner directly with the VCF Business Unit (BU) leadership, partner enablement product leads, and subject matter experts (SMEs) to define content direction, secure world-class speakers, and align event timelines with product roadmaps. - Collaborate with the Corporate Events team to ensure regional programs seamlessly integrate with corporate brand standards, messaging guidelines, and overarching event schedules. - Align Commercial Sales Leadership, Channel Chiefs, and Regional Partner Enablement teams to ensure maximum targeted attendance and rigorous post-event sales follow-through. Qualifications - 12+ years of progressive experience in field marketing, partner marketing, or enterprise corporate events, ideally within the B2B technology or cloud infrastructure sectors. - Proven background running both customer-facing field marketing programs and channel enablement initiatives. - Proven experience directly managing large-scale global budgets with rigorous financial forecasting accuracy. - Demonstrated ability to manage programs across international time zones and a willingness to travel globally as required to maintain operational alignment. - Track record of managing elite, multi-region third-party agencies to scale operations and execute high-touch events flawlessly. - Bachelor’s degree in Marketing, Business Administration, Communications, or equivalent practical experience. Success Metrics (What Good Looks Like) - Sourced and accelerated pipeline within existing Enterprise and Large Mid-Market accounts directly tied to regional event initiatives. - Measurable increase in regional partner certification attainment, specifically focusing on technical Architect and Implementer roles post-event. - Consistently meeting or exceeding targeted attendance metrics for specific account profiles (e.g., local technical practitioners per partner event; qualified executive decision-makers for customer roundtables). - Flawless budget management within allocated fiscal boundaries, alongside maximum utilization of the pre-established global agency roster. Leadership & Interpersonal Skills - Ability to build strong relationships and command authority with senior internal stakeholders, including Regional Sales VPs, Channel Chiefs, and BU product leaders. - A hyper-organized mindset that balances high-level strategic architecture with a relentless commitment to execution excellence and quality control. - Comfortable navigating the complexities of a matrixed, global enterprise organization across multiple time zones and evolving business unit priorities. - Exceptional written, verbal, and presentation skills, with the ability to clearly articulate event value propositions to internal executives, external partners, and customers alike. Benefits - The On Target Earnings (OTE) range for this position is $129,400 - $207,000, including Sales Incentive Commission. - Eligible for a competitive new hire equity grant and annual equity awards. - Broadcom offers a competitive and comprehensive benefits package, including: - Medical, dental and vision plans - 401(K) participation including company matching - Employee Stock Purchase Program (ESPP) - Employee Assistance Program (EAP) - Company paid holidays, paid sick leave and vacation time
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