Title: Brand Marketing Specialist II Location: Remote Job Description: Introduction to Position: We are a healthcare-focused digital product consultancy seeking a Brand Marketing Specialist to join our Growth team. This role requires a proactive storyteller and meticulous project manager who will fully own our event presence, maximize industry sponsorships, and translate deep healthcare insights into high-impact thought leadership and sales enablement content. Essential Duties and Responsibilities: - Develop and implement marketing strategies to promote and grow our brand, including crafting messaging for giveaways, branding initiatives, and promotional products. - Own and execute Modea’s participation in industry conferences, including identifying and negotiating high-value sponsorship opportunities, managing vendor relations, writing speaking proposals, designing booth experiences, and keeping all activations strictly on-budget. - Translate proprietary research and complex healthcare consulting concepts into compelling, client-ready thought leadership (white papers, reports) and high-impact sales enablement collateral that accelerates the sales pipeline. - Proactively project-manage proprietary research initiatives, from survey deployment and participant recruitment to data tracking. - Coordinate Modea’s award submission process by tracking high-value industry opportunities, collaborating with consultants to gather case study data, drafting submissions, and managing the award budget. - Direct designers to ensure all sales and marketing collateral is flawless and on-brand before launch. - Collaborate across the Growth team, and especially with digital marketing, on strategies to promote and disseminate content to the right audiences and measure content effectiveness. - Plan and execute webinars through conference sponsorships and industry channels, collaborating with the digital marketing team to promote content to target audiences. - Design, source, and curate unique gift packages for clients and prospective accounts to foster strong professional relationships. - Stay current with B2B marketing trends, event best practices, and sales enablement tactics to keep Modea's presence fresh and impactful. - Perform other duties as assigned that are reasonably within scope of this position. Critical Competencies: - Excellent verbal and written communication skills; ability to confidently draft content and interface professionally with team members, clients, and partners. - Impeccable proofreading and copyediting skills with an eagle eye for detail, tone, and grammar. - Practical expertise in writing and developing diverse marketing formats, such as case studies, promotional materials, and transforming research into readable whitepapers. - Strong organizational chops to fully own the logistics, timelines, and execution details for conferences and events. - Ability to seamlessly manage relationships with third-party vendors, conference organizers, and printers, ensuring booth materials and swag arrive on time. - A disciplined approach to tracking project-specific event expenses and keeping activations strictly within budget. - Strong foundational proficiency in Google Suite, with a critical emphasis on Google Sheets (for building event trackers, timelines, and managing budgets) and Google Slides (for formatting clean, client-ready sales enablement decks and presentation materials). - A self-starter attitude with the ability to manage multiple overlapping project timelines, prioritize daily tasks, and meet deadlines in a fast-paced environment. - Ability to execute marketing initiatives that align with overall business goals, while tracking basic performance metrics to see what’s working. - Innovative thinking when developing unique booth giveaway ideas, custom client gift packages, and fresh promotional concepts. - A collaborative spirit, capable of working effectively alongside designers, digital marketers, and subject-matter consultants. - Flexibility to handle a diverse mix of daily tasks (from editing a whitepaper to tracking down a missing shipment of swag) and pivot as project needs change. Minimum Requirements: - Bachelor's degree in Marketing, Communications, English, Business, or a related field. - 3+ years of professional experience in brand, content, sales enablement, or event marketing (B2B or agency experience is a major plus). - Proven track record in developing and executing successful marketing initiatives, including demonstrated success in event planning and management. - Strong writing skills with the ability to create compelling content for various formats, including the ability to communicate complex ideas clearly and professionally. - Demonstrated proficiency utilizing Google Sheets and Google Slides for project tracking and presentation building. Work environment: Modeans are able to work at any location in Virginia, Tennessee, or North Carolina, unless as otherwise required by job responsibilities. Our home office is located in Blacksburg, VA. Our office provides an indoor space with moderate temperatures and noise levels. This allows employees to choose a fully-office, fully-remote, or hybrid work experience. Employees may occasionally need to travel to our office or other locations for items such as training or client visits. We will also provide employees with tools to do their job at home as well as in the office. Physical Demands: Must be able to remain in a stationary position during the duration of the workday. Individuals must have the ability to constantly operate a computer. Must have the ability to converse with and exchange information to clients and coworkers both in person and through a computer. Capable of occasionally transporting items of 10 lbs or less to and from the office. You must be legally authorized to work in the United States for this position. Modea participates in the E-Verify program. Modea is committed to a diverse and inclusive workplace. Modea is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, gender, gender identity, gender expression, sexual orientation, veteran status, disability, age, or other legally protected status. We aspire to be a highly inclusive employer – providing fair and appropriate opportunities to as many people from different backgrounds as possible, being welcoming and meeting their needs as best we can. We are committed to keeping great people representative of a variety of backgrounds, perspectives, and skills, not just because it's the right thing to do, but because we believe it makes Modea stronger. You must be legally authorized to work in the United States for this position. Modea participates in the E-Verify program. Modea is committed to a diverse and inclusive workplace. Modea is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, gender, gender identity, gender expression, sexual orientation, veteran status, disability, age, or other legally protected status.

Title: Global Director, Marketing Science Location: Los Angeles, CA We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Data & Tech Solutions team is pivotal in the delivery of modern agency services. The Director role spearheads delivery of scalable data solutions that support deliverables across the account. The Director collaborates closely with other account teams like Activation, Strategy/Planning, and IT to identify and execute strategies to drive business impact globally. Responsibilities - Identify Client’s business issues and form hypotheses and solutions on how marketing technology and data strategies can solve - Own end-to-end ETL pipelines that feed data to clients and other external stakeholders - Assess impact of marketplace evolution on current data and technology infrastructure - Ownership of project roadmap to solve for business challenges and keep clients ahead in the data and technology space - Develop and maintain project plans, ensuring proper and timely completion of all critical tasks and delivery against client and agency needs - Maintain strong working relationship with API partners on an ongoing basis - Grow operational workflows to align with business objectives, privacy rules, and data governance standards. - Automation strategy planning, execution, and maintenance to improve deliverable timelines for internal teams and clients - Maintaining, validating, and orchestrating CI/CD pipelines in GitHub environment - Interfacing with OMG IT to ensure all systems are up to date and functioning - Written & live presentations outlining tech stack documentation and ETL processes - Manage & mentor junior team members to build technical skills & capabilities Required Skills - Industry Knowledge in marketing analytics and data ecosystems (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data) - Advanced knowledge in the latest privacy regulation updates and current challenges, security evaluations, etc. - Fluent in latest developments and offerings from data sources/partners - Strong technical abilities (Shell scripting, Linux, PostgreSQL) - Advanced Ad API familiarity - Cloud data platform experience (AWS preferred) - Expertise in CI/CD pipelines, orchestration, and monitoring tools - Expert-level consulting skills with high profile clients - Expertise in assessments and improvement of processes - Excellent presentation and communication skills; experienced in managing a team Education and Experience - A university degree and 7-10 years of data and analytics experience in advertising, management consulting, marketing or digital consulting - Knowledge of agency-side media campaign planning and execution process is desirable, but not required - Previous experience with maintaining ETL data pipelines #LI-KR1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $90,000 - $215,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Drive customer acquisition strategies across multiple channels, manage campaign performance, and analyze data to derive actionable insights, ensuring effective budget allocation and optimization for scalable growth.

Role Description The Marketing Manager plays a central role in driving Kanopi's growth by building and running a full-stack marketing function across brand, content, demand generation, and revenue operations. This is a hands-on, strategic role: you will own the marketing engine end-to-end, from campaign ideation and content production through to CRM administration, AI-powered automation, and event execution. You will develop and execute marketing strategies targeting two distinct ICPs: Insurers (carriers, MGAs, brokers) and Distribution Partners (digital platforms, fintechs, marketplaces). You will be accountable for MQL generation, pipeline contribution, and brand visibility across both audiences, and will report directly to the CEO. We're looking for a commercially minded marketer who combines strategic thinking with genuine execution capability. You are comfortable operating as a one-person or small-team function, building repeatable systems, and using AI tools as a core part of how you work. Responsibilities - Content strategy and multi-channel execution - Develop and execute a content and growth strategy targeting both ICPs, with clearly defined messaging pillars, weekly content cadence, and audience coexistence rules for a dual-ICP LinkedIn feed. - Own and operate the full channel mix: LinkedIn organic and paid, email marketing (HubSpot), podcast production and distribution, YouTube, website, press and media relations, and events. - Lead SEO, AEO (answer engine optimisation), and GEO (generative engine optimisation) strategy to maximise brand visibility across traditional search engines and AI platforms. - Collaborate with the CEO and Sales team to develop thought leadership content that positions Kanopi as a credible voice in the insurtech and embedded finance space. - Marketing operations, CRM, and pipeline management - Serve as the primary HubSpot CRM administrator, owning contact properties, lifecycle stages, ICP segmentation, workflow design, form and landing page creation, and bulk data operations. - Design and maintain MQL/SQL qualification workflows with ICP-based vetting criteria, firmographic filters, job title matching, revenue thresholds, and deal association logic. - Build and maintain an ABM account tiering framework across both ICPs with pipeline-linked prioritisation; conduct regular account plan reviews with Sales and produce account-specific content for priority targets. - Create and manage EDM nurture sequences with measurable conversion targets, including post-event follow-up tracks, product enquiry workflows, and on-demand content drip campaigns. - Ensure CRM hygiene, ICP classification accuracy, and marketing-to-sales handoff integrity. - Analytics and reporting - Compile cross-channel marketing performance reports (GA4, LinkedIn, email, podcast, YouTube, events) with quarter-on-quarter analysis. - Manage Google Analytics, Google Tag Manager, and Looker Studio dashboards. - Track and report against quarterly OKR targets for lead generation, engagement, and pipeline contribution, presenting findings to the CEO. - Product marketing and sales enablement - Develop ICP frameworks in collaboration with Sales and refine competitive positioning across category entry points. - Create sales enablement materials and repeatable client launch packs. - Translate product capabilities into commercially relevant messaging for senior insurance and fintech executives. - Brand, PR, and external relations - Own Kanopi's brand voice system and enforce consistency across all channels and materials. - Manage PR and media relations including press release production and distribution, trade media pitching, and media interview coordination for the CEO. - Lead industry award submissions and manage Kanopi's presence across relevant industry bodies and associations. - Event strategy and execution - Own end-to-end event strategy and execution for Kanopi's roundtable series, including format design (virtual and in-person), promotion, registration tracking, post-event analysis, and MQL follow-up. - Coordinate co-hosted events, joint content, and cross-promotional activities with marketing partners and strategic accounts. - Model sponsorship revenue for cost-neutral event execution where applicable. - AI tooling and automation - Use and maintain AI-powered marketing tools to scale content production and operations, including custom Claude skills for brand voice enforcement, ICP analysis, and content generation. - Design and implement agentic AI workflows with appropriate human approval gates across content production, podcast automation, lead qualification, and sales enablement document generation. - Continuously identify opportunities to automate manual marketing processes using AI tools, workflow platforms, and CRM automation — reducing time-to-publish and increasing output quality. - Team and budget - Operate as a player-coach within a small marketing function; build repeatable processes and documentation that enable the team to scale. - Manage the marketing operational budget including tool subscriptions, LinkedIn advertising spend, PR distribution costs, and event budgets. Qualifications - 3-5+ years in B2B marketing, ideally in SaaS, fintech, or insurtech. - Experience marketing to enterprise buyers in financial services or insurance is strongly preferred. - Demonstrated experience running ABM programmes with pipeline attribution. - Proven track record producing multi-channel content (LinkedIn, email, events, long-form) in a one-person or small-team marketing function. - Hands-on HubSpot experience including workflow automation, contact management, and marketing email execution. HubSpot certification is a plus. - Experience managing or producing a podcast or video content series is a strong differentiator. - Experience with PR and media relations (press releases, journalist outreach, trade media pitching) is preferred. - Understanding of SEO fundamentals and willingness to learn AEO/GEO as the search landscape shifts toward AI-generated answers. Requirements - Strong copywriting ability with the range to write for an executive leadership audience. You must be able to write commercially grounded, jargon-averse content. - Strategic thinking combined with hands-on execution. You will develop the strategy and then do the work yourself. - Proficiency with marketing analytics: GA4, LinkedIn analytics, HubSpot reporting, and the ability to compile cross-channel performance reports with actionable recommendations. - Comfort with AI tools for content production and workflow automation. You do not need to be a developer, but you should be able to use AI assistants effectively, build simple automations, and think in terms of scalable systems. - Event management capability: the ability to plan, promote, and execute both virtual and in-person events end-to-end. - Awareness of SEO, AEO, and GEO as they apply to B2B content strategy. Understanding how AI platforms source and cite content is increasingly important. - Self-directed and proactive. This is not a role where you wait for a brief. You identify the opportunity, propose the approach, and execute. Attitude - A self-starter you don't wait to be told what to do next. - Highly motivated by commercial outcomes and proud of the pipeline you build. - Comfortable with ambiguity and change: we're a startup and things evolve quickly. - A strong work ethic and the resilience to push through long sales cycles and navigate objections. - Collaborative: you work well within a small, tight-knit team and share learnings openly. Benefits - We offer a warm and collaborative work culture with big-time vision. - We trust our people, focusing on outcomes and providing a truly flexible workplace. - You will work alongside an experienced team who will challenge you every day. - We give you the support and professional development to help you achieve your career goals. - We value flexible work and healthy boundaries, supporting the right to disconnect. Our Values - Human: We treat people like people - with empathy, curiosity, and respect. - Dependable: We make sure you can always count on us, and we rely on you to do the same. - Intentional: We act with purpose - making thoughtful decisions that stay true to our mission. - Driven: We care deeply about what we do - always pushing ourselves to grow and improve. - Impactful: We create positive change through everything we do. Interested in joining us? We'd love to hear from you.