Brello Health

• Serves as a key subject matter expert on compliance requirements for marketing 503A compounded drugs • Reviews and approves all marketing materials (digital ads • brochures • website content • email campaigns • social media posts • sales scripts • and provider communications) for regulatory compliance before publication or distribution • Monitors marketing campaigns and external communications for potential violations of FDA • FTC • or state regulations • Conducts regular internal compliance audits and monitoring of marketing activities • Tracks and analyzes changes in relevant regulations • Assists in developing • updating • and implementing compliance policies • Documents all reviews and approvals appropriately • Supports investigations into potential compliance issues • Collaborates with Compliance Director • Promotes a culture of compliance and ethical marketing practices across remote teams • Immediately notify the Compliance Director of any significant compliance issues

• Own the prioritization, scoping, and delivery of every dev request. • Manage all incoming design work. • The master view of every initiative in flight. • Own the operational rollout of SEO initiatives. • Manage the operational side of ad launches. • Own end-to-end execution of product launches. • First point of contact for incoming project requests directed at the VP. • Run the day-to-day interface with copywriting, design, development, brand, lifecycle, performance creative, and external partners. • Own ClickUp (or equivalent) as the source of truth for every project queue. • Document SOPs for every repeatable workstream.

• Develop content strategies aligned with quarterly business goals and campaigns • Lead storytelling development across social media, podcasts, OTT programming, branded entertainment, celebrity campaigns, and educational wellness content • Identify emerging trends relevant to health and wellness audiences • Assist the Director of Content in building and scaling Brello Health’s media division • Lead pre-production, production, and post-production workflows • Build production timelines, shot lists, calendars, and deliverables • Coordinate talent schedules, locations, releases, and production logistics • Oversee creative execution during shoots to ensure elevated brand standards • Manage external vendors, freelancers, agencies, and creative partners • Leverage media relationships to support guest bookings and partnerships • Maintain relationships with producers, talent managers, publicists, influencers, and agencies • Support celebrity integrations and strategic media opportunities • Operate as a leadership extension of the Director of Content • Help manage communication between creative, marketing, production, and operational teams • Participate in executive content planning meetings and campaign reviews • Pitch original content concepts and episodic franchises • Develop production treatments, creative decks, and social-first concepts • Ensure all content remains platform-native and culturally relevant

• Produce high-volume static ad creatives across Meta and Google platforms • Design assets across multiple placements including feed, stories, reels, display, and responsive formats • Build and maintain AI-driven creative production workflows • Collaborate with copywriters and media buyers on campaign concepts • Maintain brand consistency and visual quality across all outputs • Develop and iterate on creative variants for A/B testing • Stay current on platform requirements and evolving AI capabilities

• Own end-to-end creator recruiting including sourcing, outreach, vetting, negotiation, and onboarding • Build and manage a diverse pipeline of creators across nano, micro, mid, and macro tiers • Identify and recruit talent using Meta Creator Marketplace and TikTok Creator Marketplace • Conduct outreach beyond platform tools including cold outreach, referrals, and community sourcing • Evaluate creator fit including audience quality, engagement authenticity, and brand alignment • Negotiate rates and partnership terms aligned with performance and budget expectations • Expand into new platforms and partnership formats as the program scales • Maintain accurate tracking of creator relationships, pipeline status, and performance

• Develop and execute PR strategies to increase media visibility across health, biotech, and wellness verticals • Lead influencer marketing campaigns aligned with Brello’s brand values, scientific credibility, and community-driven approach • Build and maintain relationships with journalists, health editors, podcast hosts, and biotech trade publications • Create and distribute press and media kits for influencers, journalists, and brand partners • Negotiate and manage partnerships with influencers, thought leaders, and co-branded health companies • Coordinate product and content launches with integrated PR pushes and digital campaigns • Monitor and report campaign performance, providing insights on ROI, engagement, and brand lift • Collaborate cross-functionally with creative, content, and medical teams to ensure message accuracy and brand consistency • Stay ahead of biotech and GLP-1 trends to position Brello as an industry leader

• Brello Health is seeking a strategic and results-driven Senior Director of Performance Marketing to lead and scale our end-to-end performance marketing function. • This senior leadership role will be responsible for setting the vision, strategy, and execution roadmap across all paid and digital acquisition channels. • Reporting to the VP of Ecommerce, this leader will oversee and develop a high-performing team, driving data-informed decision-making, optimizing customer acquisition, and maximizing ROI across the funnel. • This individual will serve as the organization’s primary authority on performance marketing, partnering cross-functionally to accelerate growth, improve efficiency, and elevate overall marketing effectiveness. • This person will own and scale paid advertising across all platforms — Meta, TikTok, YouTube, Google, Vibe, Reddit, and emerging channels. • They will lead a team responsible for campaign strategy, execution, and optimization. • This person will set the strategic direction for how we show up and scale across each platform. • They will define channel-specific playbooks, oversee testing frameworks, and ensure the team is maximizing output and efficiency across every dollar spent. • This person will lead the creative strategy behind performance content. • They will partner closely with the Senior Director of Brand Marketing to ensure content is both effective and on brand. • This person will build and own the performance marketing scorecard. They will define the metrics that matter across every channel, establish reporting cadences, and ensure leadership has clear, accurate visibility into what is working, what isn't, and what's next. • This person will lead the strategy for scaling performance marketing across new and existing product lines.

• Set the strategic direction for the brand's visual identity, voice, messaging architecture, and positioning. • Lead a team responsible for ensuring consistency across every consumer touchpoint • Lead and manage a social media team responsible for organic strategy and execution across all platforms. • You'll set the vision, approve the calendar, and hold the team accountable to growth and engagement targets. • Oversee the team managing our owned community channels – Facebook Group, Reddit, and emerging platforms. • Define the community strategy, set the KPIs, and ensure your team is turning the community into a measurable business asset • Own the in-person experiential function. Lead a team that plans, produces, and executes brand activations, pop-ups, and community events. • Manage either in-house PR teams or agency relationships and ensure earned media efforts are aligned with brand positioning and business priorities. • Your team produces brand content – you ensure the pipeline, quality bar, and messaging are calibrated to serve both brand and performance goals.

• Support the management and growth of our social media presence across multiple platforms • Monitor and respond to community interactions across Instagram, TikTok, Facebook, and Reddit • Support daily engagement through comments, direct messages, and mentions • Assist in planning and scheduling community-focused content • Moderate conversations to ensure alignment with brand guidelines and community standards • Maintain a positive, empathetic, and brand-aligned communication style • Track community trends, sentiment, and frequently asked questions • Escalate critical feedback, risks, or trends to internal teams • Contribute to ideation of engagement strategies including campaigns, challenges, and polls