BM Digital

• Budgeting, forecasting and variance analysis to support strategic decisions • Manage AP/AR - invoicing, payments and collections • Prepare financial reports and presentations for management and clients • Maintain accurate financial records and reconcile discrepancies • Collaborate with teams on project budgets and expenses • Support tax filings, financial statements and compliance requirements • Monitor cash flow and recommend improvements • Drive improvements to financial systems and processes • Work with vendors, clients and auditors on financial matters

• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it • Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin • Creative strategy leadership alongside our creative team • Senior client relationships across a portfolio of high-growth DTC brands • Team development - building junior analysts and strategists into strong, independent operators

• Own the client relationship post-sale, serving as the primary point of contact for your assigned accounts • Hop on calls to manage client escalations, address concerns, and drive resolution quickly and professionally • Identify upsell and expansion opportunities within existing accounts and lead those conversations with clients • Monitor client health, engagement, and satisfaction — proactively flagging at-risk accounts and taking action before issues escalate • Coordinate internally with relevant teams to ensure client needs are being met and deliverables are on track • Maintain accurate records of client interactions, account status, and next steps in the CRM • Support clients through onboarding and ensure a smooth, confident start to the engagement

• Lead and oversee the entire Account Management and Client Success department • Manage and mentor Account Managers across multiple client pods • Train and develop Account Managers to become proactive strategic operators rather than reactive coordinators • Create frameworks, playbooks, and standards for client communication, retention, and strategic account growth • Ensure consistent client experience, communication quality, and service delivery across all accounts • Support hiring, onboarding, performance reviews, and ongoing training for Account Managers • Establish accountability systems and KPIs for the Client Success team • Oversee a portfolio of high-value and tier 1 client accounts • Join strategic client calls, escalations, renewal discussions, and performance reviews where required • Serve as senior escalation support for complex client situations or relationship management issues • Support Account Managers with strategic recommendations, growth planning, and difficult conversations • Ensure clients clearly understand performance, strategy, priorities, and next steps • Identify retention risks early and implement solutions proactively • Drive long-term client retention, expansion, and revenue growth • Improve operational alignment between Account Management, Project Management, Paid Media, Creative, and Strategy teams • Build and optimise internal workflows, SOPs, meeting structures, communication processes, and delivery systems • Ensure campaigns, deliverables, and launches are executed on time and to a high standard • Improve project visibility, accountability, and cross-functional collaboration across departments • Identify operational bottlenecks and implement scalable solutions • Support leadership with forecasting, resource planning, and department scaling initiatives • Standardise onboarding systems for both clients and internal team members • Support contract renewals, upsells, and scope expansion opportunities • Work alongside leadership to improve client profitability and retention metrics • Understand client economics including CAC, MER, contribution margin, LTV, and growth targets • Ensure account strategies align with both client goals and agency commercial objectives • Assist with proposal creation, pricing conversations, and strategic account planning • Monitor account health across the agency and proactively address underperforming accounts • Ensure Account Managers can confidently communicate performance across Meta, Google, TikTok, email, influencer marketing, creative testing, and CRO • Review reporting structures, dashboards, and strategic recommendations for quality control • Help guide integrated growth strategies across paid media, influencer marketing, lifecycle marketing, and creative • Collaborate closely with media buyers, creatives, strategists, and project managers to maintain strategic alignment • Ensure testing roadmaps, creative pipelines, and performance initiatives remain proactive and organised

• QA all campaign builds across Meta (primary), Google, and TikTok prior to launch, verifying ad set structure, naming conventions, budget allocation, audience targeting, placements, and scheduling • Confirm creative assets are correctly mapped to the appropriate ad sets and align with the approved brief — including copy, CTAs, landing page URLs, and UTM parameters • Validate tracking setup across platforms, ensuring pixel fires, CAPI events, conversion actions, and attribution windows are correctly configured • Identify and document pre-launch discrepancies, routing issues back to the media buyer with clear, actionable notes on what needs to be corrected • Maintain a structured QA checklist and launch log for every campaign to ensure consistency and accountability across accounts and platforms • Support occasional campaign builds on Google and TikTok as needed

• Set up and optimize paid advertising campaigns • Manage day-to-day campaign performance • Create performance reports • Execute platform-specific optimizations • Monitor and adjust campaign budgets • Handle creative asset management • Analyze campaign data • Build and maintain dashboards • Conduct market research and competitor analysis • Generate performance insights and recommendations • Track and analyze KPIs across marketing channels • Develop automated reporting solutions

• Own forecasting, reporting, automation, and database management • Build and maintain revenue, headcount, and performance forecasting models • Design, build, and maintain internal dashboards across tools like Power BI, Looker • Identify and eliminate manual, repetitive reporting processes through intelligent automation • Design and manage structured databases that support operations, finance, and client reporting

• Own and evolve creative product across the client portfolio • Build frameworks, best practices, and mentor strategists • Ensure production process aligns with creative strategy • Lead new client onboarding and establish early wins

• Own and evolve the creative product across client portfolios • Set the creative standard for all clients and formats • Mentor strategists and improve the team's performance • Collaborate with production teams to ensure high output standards • Align creative strategies with talent and creator processes • Own the onboarding process for new clients, focusing on early wins

• Own and evolve the creative product across the client portfolio • Track trends on Meta and TikTok and translate them into best practices • Lead and mentor a team of creative strategists • Ensure production process aligns with strategic objectives • Liaise with talent to ensure creative strategy is in sync with creator processes • Manage onboarding of new clients to build momentum quickly • Present strategies and feedback to clients with conviction