Role Description We’re seeking a Paid Media Strategist to join our team on a contract basis (up to 20 hours/week to start). This is a unique opportunity to play a pivotal role in scaling a high-impact service, with the potential to transition into a full-time position as business need grows. This role sits at the intersection of paid media strategy, influencer creative strategy, and campaign execution. You will work directly with clients and internal teams to develop paid influencer strategies that are designed to drive performance, support sales conversations, and scale across a growing pipeline of campaigns. The ideal candidate is not only highly technical in paid media execution, but also deeply strategic in how creator content should be positioned, tested, optimized, and scaled across paid channels. This person should be able to identify what types of creative will work for each campaign, translate campaign goals into actionable ad strategies, and confidently guide clients and internal teams on how to make influencer content perform in paid. - Lead paid influencer creative strategy across campaigns, including identifying the strongest content angles, hooks, formats, and testing opportunities based on client goals, platform best practices, and performance data. - Develop paid ad strategies that connect creative, audience targeting, budget allocation, campaign structure, and optimization plans into one clear recommendation for clients. - Partner with Sales, Strategy, and Client Services to support new business opportunities, helping shape paid media recommendations that strengthen proposals and help win deals. - Build client-facing materials and proposals that make paid media strategy clear, including budget allocations, targeting strategies, and flight schedules. - Educate clients on paid media strategy and campaign structure to ensure alignment. - Set up and manage campaigns end-to-end, including structure, targeting, creative deployment, and optimization. - Analyze and report on performance data, translating metrics like CPM, CPC, CTR, ROAS, and attribution into clear, actionable insights for clients. - Collaborate with campaign and account teams to align paid strategy with organic influencer content calendars. - Recommend creative formats (e.g., Reels, Stories, Partnership Ads, Whitelisting, Spark Ads) based on platform best practices and campaign goals. Qualifications - Strong strategic background in paid social and creator/influencer content, with the ability to develop creative and ad strategies that drive measurable performance. - Proven ability to evaluate influencer content through a paid media lens, identifying what will perform, what needs to be optimized, and how to turn creator assets into effective paid ads. - Agency background in paid media (influencer or creator marketing agency experience is a strong plus). - Hands-on experience with Meta Ads Manager and TikTok Ads Manager (specifically whitelisting, allowlisting, and conversion-focused campaigns). - Strong analytical skills with the ability to translate performance data into clear, actionable insights for clients. - Self-directed and proactive, with the ability to context-switch across multiple accounts and manage budgets effectively. - Comfortable owning client relationships, leading strategy conversations, and presenting recommendations directly to stakeholders. - Familiarity with social commerce is a bonus. Equal Opportunity Aspire is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating a welcoming and inclusive environment for all. Please apply to this role if you feel you are a good fit, regardless of your race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other perceived limiting factor. We welcome applicants from all walks of life.

• Own and evolve creative product across entire client portfolio • Track trends on Meta and TikTok to develop best practices • Raise team's ability in diagnosing underperformance and creative storytelling • Align creative strategy with talent and onboarding frameworks

Introduction The Mid–Level to Senior-Level Paid Media Specialist is a core contributor on Fruition's Digital Marketing Team, responsible for managing paid media campaigns end-to-end across multiple clients and channels. This role sits at the intersection of hands-on execution and strategic thinking: you'll own campaign performance day-to-day while also bringing data-driven recommendations, a cross-channel perspective, and a proactive voice to client conversations and internal planning. The ideal candidate is analytically sharp, platform-fluent, eager to keep pace with a fast-moving industry, and ready to grow into a senior leadership track. Job Description 1. Campaign Strategy & Execution - Develop and lead comprehensive paid media strategies and campaigns for multiple clients simultaneously, from brief creation through launch, optimization, and reporting. - Set up and manage campaigns across paid channels, including Google Ads, Performance Max, Microsoft/Bing, Facebook, Programmatic, LinkedIn, Pinterest, Twitter, and Reddit. - Ensure all campaigns have measurable, trackable goals in place before launch. - Manage daily, monthly, and lifetime campaign budgets with accuracy and accountability. - Execute ongoing optimizations based on performance data, client goals, and platform best practices. 2. Performance Analysis & Reporting - Monitor and analyze account metrics, including keyword conversion rates, bid performance, impression share, quality score, and budget pacing. - Utilize internal and external tools to compile monthly performance reports and quarterly business reviews. - Track, analyze, and communicate key takeaways, trends, and ongoing opportunities for improvement to both clients and internal teams. - Research and monitor market trends, benchmarks, and the competitive landscape to inform strategy. - Seamlessly use Google Analytics and Google Tag Manager to ensure campaigns have proper tracking in place (GA certification is a plus). 3. Client Partnership - Serve as a subject matter expert in client meetings and calls, demonstrating a clear understanding of each client's business context. - Work closely with account management to ensure paid media activity aligns with the client's broader goals. - Identify and surface opportunities to grow advertising investment and expand retained work. - Ensure processes are followed and proactively resolve roadblocks before they affect client outcomes. 4. Collaboration & Growth - Support and collaborate with cross-functional team members to build integrated, cross-channel campaigns. - Monitor industry changes and translate them into actionable recommendations for clients and the team. - Continually develop expertise in existing and emerging paid media platforms, tools, and technologies. - Contribute to internal team discussions, thought leadership, and knowledge-sharing efforts. Required Key Skills and Education Education: - Bachelor's degree in Marketing, Communications, Business, or a related field — or equivalent professional experience. - Google Ads certification required; GA4 certification and additional credentials (Meta Blueprint, LinkedIn Marketing Labs) strongly preferred. Experience: Minimum 3 years of digital agency experience is strongly preferred. Candidates who have managed multiple client accounts simultaneously across diverse industries, business models, and budget sizes will be prioritized. Comfort navigating competing client priorities, tight turnarounds, and cross-functional agency teams is a meaningful advantage in this role. Platform Expertise - Expert-level proficiency in Google Ads across all campaign types: Search, Display, Shopping, YouTube, and Performance Max. - Deep Meta advertising expertise across Facebook and Instagram, including advanced audience targeting, creative testing, and Conversions API implementation. - LinkedIn Ads experience across Sponsored Content, Message Ads, Dynamic Ads, and Lead Gen Forms. - Working knowledge of additional paid channels such as Microsoft/Bing Ads, Pinterest, Programmatic, Reddit, or Twitter/X is a plus. Analytics & Measurement - Strong proficiency in Google Analytics 4, platform-native analytics dashboards, and third-party attribution tools. - Solid understanding of conversion tracking, pixel implementation, and attribution modeling across platforms. - Experience building and maintaining reports and dashboards in Google Looker Studio; proficiency in Google Sheets for data analysis and budget planning. Campaign Management & Optimization - Demonstrated expertise in campaign optimization, including bid strategy management, audience segmentation and refinement, and creative performance analysis. - Ability to manage multiple client accounts and campaign budgets simultaneously, with strong attention to detail and budget pacing. - Experience with A/B and multivariate testing to continuously improve campaign performance and ROI. Communication & Collaboration - Excellent written and verbal communication skills, with the ability to translate complex performance data and strategies into clear, actionable insights for clients and internal stakeholders. - Comfortable presenting in client meetings, monthly reviews, and quarterly business reviews. - Strong cross-functional collaboration skills; able to work effectively with account management, creative, and analytics teams. A criminal background check is required for this position. Fruition Benefits Summary - Work/Life Balance – opportunities for flex schedule and remote work - Flexible Paid Time Off Policy - Health insurance, including medical, dental, and vision (partial employer-paid medical) - Life insurance, short- and long-term disability, and supplemental voluntary benefits - 401(k) with company match - Parental Leave - Sabbatical - Ongoing training and development - Employee social and fundraising events Salary Range - $65,000 - $95,000 total annual on-target earnings (base salary plus bonus), commensurate with experience, skills, education, and/or training. Anticipated Date When Job Opportunity is Closed or Filled: July 2026

• Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding • Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda • Build and maintain a structured creative testing framework in partnership with channel leads — developing hypotheses, prioritizing experiments, synthesizing results, and turning learnings into actionable recommendations • Influence and support the testing roadmap for landing pages, app screens, and app-start flows — developing creative hypotheses and partnering with Growth and Product on measurement • Partner with Onboarding and Product teams to understand post-install performance and feed insights back into upstream creative strategy — this role influences rather than owns lifecycle and onboarding • Identify creative opportunities across Social, SEM, PMax, Demand Gen, Apple Search Ads, and emerging paid channels — bringing channel leads well-developed creative POVs to act on • Serve as the creative strategy partner across Growth, Brand, Product, and agency teams — aligning stakeholders around a shared creative vision • Actively integrate internal and external AI resources into creative workflows to significantly improve efficiency and quality of output.