• Develop and maintain the long-range commercial plan for Selatogrel. • Design scalable go-to-market models and launch sequencing recommendations. • Partner with Global Market Access and HEOR to ensure payer value strategy. • Manage the global commercial budget in partnership with Finance. • Lead strategic workstreams, business case development, and scenario planning. • Develop, track, assess, and align the organization around key launch performance metrics.

• Support the VP of Enterprise, Commercial, Quality Strategy and Technology Platforms in defining the strategy, vision, and multi-year roadmap for commercial and marketing technology platforms • Develop and maintain strong strategic relationships with Commercial and Marketing business leaders, serving as the primary IT liaison for platform needs and priorities • Lead the end-to-end lifecycle management of commercial and marketing technology platforms, including CRM, marketing automation, proposal management, and digital engagement tools • Drive consistent adoption of product management methodologies and agile ways of working across the commercial technology product teams • Oversee demand management and capacity planning for commercial platform projects and product teams, ensuring alignment with business priorities and technical requirements • Develop, manage, and monitor annual budgets for commercial technology platform projects and operations, driving fiscal discipline through regular budget versus actual analysis and recommending corrective actions where needed • Oversee vendor relationships for commercial technology platforms, including contract negotiation, service level agreement (SLA) compliance, and ongoing performance monitoring • Lead platform integration efforts to ensure seamless data flow between commercial systems (e.g., CRM, marketing platforms) and enterprise data environments • Champion data quality, governance, and analytics capabilities within commercial and marketing platforms to support business intelligence and strategic decision-making • Drive continuous improvement initiatives to optimize commercial and marketing processes through technology, including automation and digital-first approaches • Lead, develop, and inspire a high-performing organization of technology professionals, establishing a culture of accountability, continuous learning, innovation, and business partnership. • Drive talent development, leadership coaching, succession planning, performance management, and employee engagement initiatives that strengthen organizational capability and support long-term business objectives. • Stay current on emerging commercial and marketing technology trends, evaluating new tools and capabilities that could advance Fortrea’s competitive positioning and operational effectiveness. • Provide strategic and operational leadership for managers, product leaders, technology professionals, and cross-functional teams supporting Fortrea's commercial and marketing technology platforms. • Establish clear performance expectations, development objectives, accountability measures, and success metrics aligned with organizational priorities and business outcomes. • Lead workforce planning, organizational design, and resource strategy activities to ensure the organization maintains the capabilities, capacity, and expertise required to support current and future business needs.

• The Marketing Director will be responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels. • You will oversee the firm's website, digital campaigns, content systems, and brand presence, while guiding the team to convert complex immigration law concepts into clear, client-centered messaging. • Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are met. • You will lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals. • You will oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice. • You will manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance. • You will direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth. • You will analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership. • You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability. • You will work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.

• Own the "One Platform. One Login." narrative across every GTM channel • Set go-to-market strategy for the full portfolio • Lead the integration narrative across SalesRabbit, Roofle, RoofLink, and adjacent products • Build and scale SalesRabbit's product marketing engine • Lead and mentor a small Product Marketing and Content team • Own competitive positioning, pricing, packaging, and ROI narratives • Prioritize Product Marketing resources across launches, strategic initiatives, competitive needs, and content development • Own editorial strategy across product marketing content • Build and run a living market intelligence engine • Embed AI across the GTM motion • Align Product, Marketing, Sales, and CX around a shared, scalable GTM playbook • Anticipate gaps in positioning, adoption, or sales execution