atqleads

Role Description This is a remote position. ATQLeads builds GTM systems for B2B companies that are done waiting on agencies and tired of the cost of full-time hires. We sit between the two: a network of vetted GTM operators who embed directly inside client teams — inside their tools, their Slack, their stack — and deliver against outcomes, not hours. We don't sell retainers. We deploy capacity. Operators are part of the company. If you want to own real work, operate inside real companies, and be compensated like a partner rather than a contractor, this is where you belong. Qualifications - Real technical range - Think in outcomes, not tasks - Operate like you own it Requirements - Required Software: - Product analytics — Mixpanel, Amplitude, or equivalent (configure custom events, build funnels, cohort analyses, retention curves) - SQL — query databases to extract data for analysis - CRM — HubSpot or Salesforce (pipeline tracking, attribution, cohort segmentation) - Slack, Notion — embedded client communication and documentation - Spreadsheets — CAC/LTV modeling, cohort tables, experiment tracking, prioritization - Required Skills: - Experimentation design — structured experiments with hypothesis, target metric, control/variant, sample size, runtime, decision rules. Multi-variate and sequential tests. Prioritize by impact × confidence × ease. Know when to call a test early vs. let it run. Account for novelty effects, regression to the mean, and test pollution. - Product analytics and funnel diagnostics — build and interpret funnel analyses (signup → activation → paid → retention), cohort retention curves, segmented cohort analysis by acquisition source/plan/geography/behavior. Identify leading indicators of churn or expansion before lagging metrics show it. - Growth loops — identify which loops apply (referral, content flywheel, product-led, lifecycle, community). Design referral mechanics tied to actual product behavior. Understand how retention compounds acquisition investment. Scale validated loops from manual to automated. - Funnel optimization (AARRR) — audit all five stages, find the largest gap, diagnose root cause (targeting, messaging, product experience, or pricing), prioritize fixes by impact and effort. - Lifecycle and nurturing — design nurture flows (email, retargeting, in-app), re-engagement campaigns, conversion acceleration triggers. - Tracking and attribution — CAC, LTV, CAC:LTV ratio segmented by channel and cohort. Identify which channels produce highest-retention users, not just highest volume. - Copywriting — enough to write experiment variants (landing pages, emails, onboarding flows) without waiting on a content team. Benefits - Fully remote - Full flexibility

Role Description This is a remote position. The GTM Strategist is the decision layer that every ATQ Squad engagement depends on before execution starts. A client without a GTM Strategist stays reactive. The GTM Strategist is the person who defines what to go after, why, and in what order — and then stays long enough to see whether it worked. You won't be assigned briefs to polish. Your job is to produce the GTM blueprint that an execution team can start building from within two weeks, own the strategic direction as data comes back, and adjust before performance degrades. What You'll Do - Technical and System Building - ICP (Ideal Customer Profile) Definition and Segmentation - Target account and persona definition using firmographic, behavioral, and situational criteria. - Prioritization logic that specifies which segment to target first and why. - Negative ICP logic that defines which accounts and personas to exclude. - Behavioral and situational signal layering on top of firmographic data. - ICP adjustment based on campaign performance data. - ICP documentation specific enough for a GTM Engineer to build targeting lists from it. - Positioning and Messaging Systems - Value propositions grounded in competitive landscape and customer outcomes. - Messaging frameworks structured as problem statement, tension, proof, and call to action. - Separate messaging architectures for different ICPs. - Structurally distinct messaging for cold outbound, warm follow-up, and inbound. - Buyer psychology principles applied to messaging structure. - All messaging testable and deployment-ready. - Channel and Motion Design - Channel selection and prioritization for a given ICP and business context. - Multi-channel motion sequencing with explicit ordering logic. - Orchestration logic that coordinates multiple channels toward the same accounts. - Lifecycle orchestration: what happens to a lead at each stage. - Experimentation and Iteration - Experiment definition for each cycle. - Success measurement specification per experiment. - Feedback loops that route execution data back into strategy decisions. - Stopping underperforming campaigns based on data. - Documentation of experiment results and resulting strategy changes. - Three Phases of Execution - Foundation - Produce a written GTM blueprint that includes ICP priority, channel selection, messaging direction, execution sequence, and success metrics. - Deliver strategy in iterative layers, prioritizing the highest-impact decisions first. - Ongoing - Interpret campaign performance data and translate it into specific strategy adjustments. - Refine messaging based on open rates, reply rates, and conversion rates. - Optimization - Reduce CAC over time through more precise targeting and messaging. - Recommend expansion into new channels or verticals. - Cross-Functional Collaboration - Align execution layer on strategic direction. - Specify what RevOps infrastructure the strategy depends on. - Embedded inside the client's tools as part of the team. - Strategic Ownership - Generate your own recommendations. - Challenge ICP assumptions provided by the client. - Communicate scope boundaries proactively. Qualifications - Real strategic range in ICP definition, messaging architecture, channel selection, and performance interpretation. - Ability to think in outcomes, not tasks. - Operate with ownership and urgency. Requirements - Required Software: - CRM (HubSpot, Salesforce, or Zoho) - Slack - Notion - Google Sheets or Excel - Required Skills: - ICP definition and segmentation. - Positioning and messaging architecture. - Channel selection and sequencing. - Experiment design. - Performance interpretation. - GTM blueprint production. - Funnel instrumentation. Benefits - Fully remote - Full flexibility

Role Description This is a remote position. ATQLeads builds GTM systems for B2B companies that are done waiting on agencies and tired of the cost of full-time hires. We sit between the two: a network of vetted GTM operators who embed directly inside client teams — inside their tools, their Slack, their stack — and deliver against outcomes, not hours. We don't sell retainers. We deploy capacity. Operators are part of the company. If you want to own real work, operate inside real companies, and be compensated like a partner rather than a contractor, this is where you belong. Role Overview The Digital Marketing Specialist is the channel operator who makes inbound demand generation actually produce leads every week. - A client without a DMS stays dependent on outbound alone. - Paid campaigns run without conversion tracking. - SEO stays neglected. - Landing pages stay unoptimized. - Budget gets spent without knowing which channel is producing pipeline and which is wasting money. The DMS is the person who executes and optimizes inbound channels to produce consistent, measurable lead flow — and connects every dollar spent to a business outcome. You won't be handed a strategy deck to interpret. You'll be given ad platforms, a budget, ICP (Ideal Customer Profile) direction from the GTM Strategist, and a capacity commitment. Your job is to get campaigns live, generate data fast, optimize based on what the numbers say, and report results in terms of pipeline — not impressions. What You'll Do Channel Execution Systems You own four interconnected systems end-to-end: - Paid Acquisition Engine - Campaign structure, launch, and management on at least two of the following: Google Ads, Meta Ads, LinkedIn Ads. - Campaign hierarchy aligned to targeting segments and budget allocation. - Bidding strategies configured to campaign objectives with reasoning for each choice. - Targeting and audience segments defined for each campaign based on ICP direction from the GTM Strategist. - Budget management across campaigns and channels based on performance data. - Creative refresh on a regular cadence to prevent audience fatigue. - Cross-channel budget tradeoff decisions. - SEO and Organic Channels - On-page SEO: page titles, meta descriptions, header structure, internal linking, and content relevance for target keywords. - Keyword research using tools like Semrush or Ahrefs. - Technical SEO fundamentals. - Content distribution plans. - Content repurposing. - Organic vs. paid tradeoff reasoning. - Conversion Funnel Execution - Landing pages with clear structure. - Lead capture form optimization. - End-to-end conversion flow optimization. - A/B tests on landing page elements. - Drop-off diagnosis at each funnel step. - Analytics, Attribution, and Reporting - Tracking infrastructure setup. - Channel-level metrics. - Campaign spend connected to pipeline outcomes. - Multi-touch attribution model understanding. - Reporting dashboards showing campaign performance. - Data tracking error identification. Three Phases of Execution - Foundation - Set up tracking infrastructure. - Get campaigns live and generating data early. - Establish baseline metrics. - Flag data gaps. - Ongoing - Manage ad budgets and reallocate spend. - Refresh creatives and audience targeting. - Run A/B tests. - Report campaign performance regularly. - Optimization - Reduce CPL over time through iterative optimization. - Audit existing campaign setups. - Produce a prioritized remediation plan. - Recommend expansion into new channels. Cross-Functional Collaboration - Depend on inputs from three roles: GTM Strategist, Growth Marketer, and GTM Engineer. - Receive budget allocation and creative assets from the client. - Proactively flag performance constraints. - Report campaign performance regularly. Strategic Ownership - Generate your own optimization ideas. - Audit campaign setups and produce remediation plans. - Question alignment of targeting, messaging, and offer. - Identify data tracking errors and fix them. Qualifications - Real technical range with Google Ads, Meta Ads, LinkedIn Ads. - Experience with Google Analytics 4 (GA4). - Proficiency in SEO tools (Semrush, Ahrefs, or equivalent). - Landing page building and optimization skills. - Understanding of reporting and dashboards. - Knowledge of multi-touch attribution models. - Basic CRM knowledge (HubSpot, Salesforce). Requirements - Ad platforms — at least two of: Google Ads, Meta Ads, LinkedIn Ads. - Google Analytics 4 (GA4) — custom events, funnels, conversion tracking. - SEO tools — Semrush, Ahrefs, or equivalent. - Reporting/dashboards — GA4, Looker, or equivalent. - CRM — HubSpot or Salesforce. - Slack, Notion — embedded client communication. Benefits - Fully remote. - Full flexibility.

Role Description This is a remote position. ATQLeads builds GTM systems for B2B companies that are done waiting on agencies and tired of the cost of full-time hires. We sit between the two: a network of vetted GTM operators who embed directly inside client teams — inside their tools, their Slack, their stack — and deliver against outcomes, not hours. The GTM Engineer is the engine builder at the core of every ATQ Squad engagement. Strategy without a GTME stays theoretical. Campaigns stay manual. Data stays fragmented. Pipeline stays unpredictable. The GTME is the person who turns direction into operational machinery and then keeps that machinery running. You won't be assigned tickets. You'll be given a GTM problem, a client stack, and a capacity commitment. Your job is to build the system that solves it, own its reliability, and push it forward without being asked. What You'll Do - Technical and System Building - Own four interconnected systems end-to-end: - Outbound, Inbound and Pipeline Generation Engine - Multi-channel sequences across email, LinkedIn, phone, and video. - Sending infrastructure and deliverability management. - Inbound capture via webhooks from forms, webinars, intent feeds, and website behavior. - Product-led activation flows when product event data is available. - Data and Enrichment System - Lead sourcing, TAM mapping, waterfall enrichment across multiple data sources. - Segmentation and signal-based targeting using various signals. - Custom signals built from any data source. - Composite scoring models that combine multiple signals. - Automation and Workflow Layer - End-to-end workflows across various tools. - API and webhook integrations as the default approach. - LLM API calls integrated into production workflows. - Reusable modules to avoid logic duplication. - Python and pandas for data work no-code tools cannot handle. - Conversion Infrastructure - Reply handling logic and meeting routing. - CRM hygiene and tracking infrastructure built in at system setup. - Dashboards that show conversion rates and volume at each funnel step. - Three Phases of Execution - Foundation - Build the initial outbound and data infrastructure. - Define and instrument the metrics needed to evaluate system performance. - Ongoing - Launch and manage campaigns, enrich and refresh lead lists. - Monitor deliverability and maintain CRM accuracy. - Optimization - A/B test messaging, targeting logic, and conversion paths. - Prioritize improvements based on performance gaps. - Cross-Functional Collaboration - Depend on inputs from various teams to do your job well. - Work closely with sales, marketing, and growth ops teams. - Strategic Ownership - Generate your own ideas and diagnose bottlenecks early. - Build systems that continue functioning after you leave the engagement. Qualifications - Real technical range with: - Python, JavaScript, or SQL — including pandas for data handling. - APIs, webhooks, and structured data. - Clay (required) and Make (preferred) or n8n. - CRM configuration (HubSpot, Zoho, or Salesforce). Requirements - Hard requirements (must have) - Clay — multi-source tables, waterfall enrichment, formula columns. - Make or n8n — multi-step scenarios with error handling. - Python, JavaScript, or SQL (at least one). - APIs and webhooks as the default integration approach. - LLM API integration into production workflows. - CRM configuration on HubSpot, Zoho, or Salesforce. - Track record: at least one shipped system still running at a previous engagement. - Fluent in English. - Working knowledge expected - Apify or equivalent web scraping. - Deliverability ops: domain warmup, sender rotation. - Composite scoring across various signals. - pandas for CSV/Excel cleaning and transformation. - Operating requirements - Async-first work in Slack, Notion, Linear. - Deliver a working artifact within 72 hours of an unstructured brief. - Ship documentation with every build. - Communicate directly with clients — no PM intermediary. - Manage your own priorities and blockers. Benefits - Fully remote work environment. - Freedom to work whenever you want. - If you want to do the best work of your career while shaping the next generation of AI-powered go-to-market systems, this role is for you.