Go-to-Market Strategist
Location
Worldwide
Posted
67 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Go-to-Market Strategist
atqleads
Role Description This is a remote position. The GTM Strategist is the decision layer that every ATQ Squad engagement depends on before execution starts. A client without a GTM Strategist stays reactive. The GTM Strategist is the person who defines what to go after, why, and in what order — and then stays long enough to see whether it worked. You won't be assigned briefs to polish. Your job is to produce the GTM blueprint that an execution team can start building from within two weeks, own the strategic direction as data comes back, and adjust before performance degrades. What You'll Do - Technical and System Building - ICP (Ideal Customer Profile) Definition and Segmentation - Target account and persona definition using firmographic, behavioral, and situational criteria. - Prioritization logic that specifies which segment to target first and why. - Negative ICP logic that defines which accounts and personas to exclude. - Behavioral and situational signal layering on top of firmographic data. - ICP adjustment based on campaign performance data. - ICP documentation specific enough for a GTM Engineer to build targeting lists from it. - Positioning and Messaging Systems - Value propositions grounded in competitive landscape and customer outcomes. - Messaging frameworks structured as problem statement, tension, proof, and call to action. - Separate messaging architectures for different ICPs. - Structurally distinct messaging for cold outbound, warm follow-up, and inbound. - Buyer psychology principles applied to messaging structure. - All messaging testable and deployment-ready. - Channel and Motion Design - Channel selection and prioritization for a given ICP and business context. - Multi-channel motion sequencing with explicit ordering logic. - Orchestration logic that coordinates multiple channels toward the same accounts. - Lifecycle orchestration: what happens to a lead at each stage. - Experimentation and Iteration - Experiment definition for each cycle. - Success measurement specification per experiment. - Feedback loops that route execution data back into strategy decisions. - Stopping underperforming campaigns based on data. - Documentation of experiment results and resulting strategy changes. - Three Phases of Execution - Foundation - Produce a written GTM blueprint that includes ICP priority, channel selection, messaging direction, execution sequence, and success metrics. - Deliver strategy in iterative layers, prioritizing the highest-impact decisions first. - Ongoing - Interpret campaign performance data and translate it into specific strategy adjustments. - Refine messaging based on open rates, reply rates, and conversion rates. - Optimization - Reduce CAC over time through more precise targeting and messaging. - Recommend expansion into new channels or verticals. - Cross-Functional Collaboration - Align execution layer on strategic direction. - Specify what RevOps infrastructure the strategy depends on. - Embedded inside the client's tools as part of the team. - Strategic Ownership - Generate your own recommendations. - Challenge ICP assumptions provided by the client. - Communicate scope boundaries proactively. Qualifications - Real strategic range in ICP definition, messaging architecture, channel selection, and performance interpretation. - Ability to think in outcomes, not tasks. - Operate with ownership and urgency. Requirements - Required Software: - CRM (HubSpot, Salesforce, or Zoho) - Slack - Notion - Google Sheets or Excel - Required Skills: - ICP definition and segmentation. - Positioning and messaging architecture. - Channel selection and sequencing. - Experiment design. - Performance interpretation. - GTM blueprint production. - Funnel instrumentation. Benefits - Fully remote - Full flexibility
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