Role Description
The Senior Principal Product Marketing Specialist is a highly skilled and advanced subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace.
This role collaborates with cross-functional teams to develop compelling messaging, content, and campaigns that highlight the value of company products and/or services in the market. It ensures that the Sales and GTM functions are informed, trained, and enabled to sell the product or service, while also coaching and mentoring less experienced team members to achieve team and individual KPIs.
Key responsibilities:
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Develops specific marketing plans and activities for products and/or product lines to establish, enhance, or distinguish product placement within the competitive arena.
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Provides thought leadership content and whitepapers that support the positioning of the product.
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Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio.
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Converts the technical positioning of the product into key market messages, positioning collateral, and sales tools prior to the launch of a new product.
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Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams.
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Analyzes the competitive landscape and identifies the competitive differentiation of company products against competitor products.
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Drives market positioning programs and activities that are product-related, thereby clearly positioning the company and the product in the market.
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Creates client marketing/reference content such as datasheets, case studies, videos, and references.
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Creates product presentation content that communicates the unique selling points, features, and benefits of the product or solution.
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Works with internal teams to define and develop the required communication, training, and other collateral that will enable the sales force to sell a particular product.
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Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs.
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Influences the development of product go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for the product.
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Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics.
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Conducts product comparisons for new product initiatives and existing product enhancements and monitors product relevance in the context of changing market conditions and client dynamics.
Qualifications
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Excellent collaboration and engagement skills to effectively interact with senior-level stakeholders.
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Excellent business and commercial acumen.
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Excellent interpersonal skills to drive campaigns, value propositions, and marketing messages.
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Excellent coaching and mentoring skills.
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Excellent technical writing skills with a creative flair.
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Strategic thinking ability to consider longer-term impacts of marketing programs.
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Ability to implement sustainable and practical solutions in the business.
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Ability to present information in a clear, concise manner.
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Excellent analytical ability with strong attention to detail.
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Significant specialist knowledge of product marketing methodologies and best practices.
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Significant knowledge and understanding of all relevant industry standards.
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Excellent written and verbal communications skills.
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Ability to work with and manage many projects within the required deadlines.
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Significant familiarity with product marketing tactics (e.g., integrated marketing campaigns).
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Significant knowledge of web analytics tools (Google Analytics, WebTrends).
Requirements
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Bachelor’s degree or equivalent in Business, Marketing, Communication, or relevant field.
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Significant experience in a product marketing role, preferably in the high-tech industry.
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Significant experience in launching new high-tech products and communicating benefits.
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Significant demonstrated experience managing complex projects and executing on marketing.
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Significant experience working with ICT solutions.
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Significant project management experience.
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Significant experience in software or technology B2B product marketing.
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Significant experience launching new technology products or solutions.
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Significant experience in conducting market analysis, developing market messaging, and communicating benefits.
Benefits
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Remote Working
