• Own End-to-End Product GTM Strategy and Execution. Define and drive the full go-to-market motion for Life360 Ads products, from pre-launch readiness through field activation and adoption. That means building the GTM plan, setting the launch calendar, coordinating cross-functional go/no-go readiness across Product, Marketing, Sales, and Legal, and making sure every new product or solution hits the market with a crisp narrative, trained sellers, and the tools they need to win from day one. • Influence the Ads Product Roadmap. Partner with Product and Sales leadership to represent the voice of the advertiser and seller in roadmap discussions, bringing competitive analysis, vertical market trends, and closed-loop feedback that shapes prioritization and direction. • Build Verticalized, Outcomes-Oriented Solutions. Translate product capabilities into solutions designed around specific verticals (retail, QSR, auto, CPG, etc.) and tied to real advertiser outcomes like store visits, purchase lift, and household reach. Make the pitch obvious and the value undeniable. • Drive Sales Enablement. Define what sellers need to win and build the infrastructure to get it to them: training, narratives, vertical solution packaging, and collateral that actually gets used in the field. Set the standard and measure what works.

• Owns the go-to-market strategy for Blackboard’s products in the federal, state and local government, and corporate/workforce learning markets • Drive the GTM strategy across the company for BizGov • Own positioning and messaging for the BizGov segment • Maintain and update positioning documentation • Lead go-to-market strategy discussions and planning for campaigns • Own competitive intelligence for the BizGov segment • Build and maintain the sales enablement materials • Support new logo and customer marketing campaigns

• Own the go-to-market strategy for Blackboard’s products in the federal, state and local government, and corporate/workforce learning markets • Drive the GTM strategy to hit pipeline and bookings targets • Own positioning and messaging for the BizGov segment • Lead go-to-market strategy discussions and planning for campaigns • Own competitive intelligence for the BizGov segment • Build and maintain sales enablement materials • Support new logo and customer marketing campaigns • Represent Blackboard’s BizGov perspective in event content, analyst briefings, and external communications

• Lead the team that converts pipeline into customers and expands revenue within the existing customer base. • Own product marketing, product evangelism, solution engineering, and analyst relations. • Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story. • Drive win rates by making the buying experience as compelling as the product itself. • Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement. • Own relationships with analysts like Forrester and Gartner to drive placements and recognition. • Partner with Customer Enablement and Sales to position new products to existing customers and create materials that drive upsell and cross-sell conversations.