Anthology Careers

• Own the go-to-market strategy for Blackboard’s products in the federal, state and local government, and corporate/workforce learning markets • Drive the GTM strategy to hit pipeline and bookings targets • Own positioning and messaging for the BizGov segment • Lead go-to-market strategy discussions and planning for campaigns • Own competitive intelligence for the BizGov segment • Build and maintain sales enablement materials • Support new logo and customer marketing campaigns • Represent Blackboard’s BizGov perspective in event content, analyst briefings, and external communications

• Own the integrated campaign calendar for new logo acquisition in the EMEA & APAC segment, with pipeline targets defined for every program. • Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets. • Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration. • Design and run ABM programs for target accounts across the EMEA & APAC universe — account-based thinking is core to this role, not optional. • Support Blackboard’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching. • Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation. • Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team. • Own Blackboard’s presence at third-party conferences in EMEA & APAC, including BETT, EDUTech Asia, and other EMEA & APAC sector events. • Manage regional field activation programs — road shows, executive dinners, partner-hosted events — tied to pipeline goals in specific accounts or geographies. • Serve as a key campaign contributor to BbT26, Blackboard’s flagship customer event, ensuring field and campaign strategies are coordinated. • Build and own post-event attribution models: every event investment is measured against pipeline sourced, pipeline influenced, and closed won contribution. • Coordinate logistics and agency relationships for event execution; manage event budgets and vendor contracts. • Own a direct pipeline contribution target — not just activity metrics. You hold a number, review it weekly, and course-correct when programs underperform. • Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them. • Leverage intent data and buying signals from the Marketing Intelligence team to prioritize campaign audiences and personalize outreach. • Build and maintain multi-touch attribution to ensure campaign contribution is accurately captured across the full funnel. • Flag expansion signals — customer engagement patterns, advocacy activity, product usage — to the Customer Growth & Advocacy team so post-sale programs can act on them. • Brief and collaborate with Content and Brand teams to develop campaign assets: landing pages, nurture emails, one-pagers, and digital ads. • Coordinate with Marketing Ops to ensure proper list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce. • Align with Product Marketing on sales enablement and ensure campaign messaging is consistent across GTM teams. • Develop field-specific assets — event booth briefs, executive event guides, post-event nurture sequences — that connect field presence to campaign pipeline. • Own campaign performance reporting: pipeline contribution, MQL-to-SQL ratios, closed won rates, cost per opportunity, and event ROI. • Continuously test and optimize campaign elements — messaging, creative, CTAs, audience segments — to improve performance. • Present campaign results and recommendations at weekly pipeline reviews; come with a point of view, not just a dashboard. • Influence without authority: work across Sales, CS, and Marketing to ensure campaigns are well-supported and properly credited.

• Responsible for preparing and negotiating software license and service agreements • Drafting and negotiating of software license agreements and professional services agreements • Reviewing RFPs, Tenders, RFIs, and RFQs • Advising sales management of contractual rights and obligations • Interpreting contract policies and operating practices

• Serve as a post ‑ sale technical advisor for assigned book of Blackboard customers and in ad-hoc engagements, partnering closely with Customer Success Managers (CSMs) to drive adoption, customer health, and long ‑ term value. • Provide deep technical and systems expertise across Blackboard Learn and related platforms, acting as a subject ‑ matter expert for complex customer needs. • Lead and support customer engagements that require advanced technical knowledge, including virtual and on ‑ site meetings. • Support technical projects and initiatives, including but not limited to: Daily LMS administration and troubleshooting SIS integration troubleshooting and best practice recommendations Data footprint and storage reviews Ultra course implementations and modernization workflows Reporting/analytics best practices and recommendations Discovery and Requirement gathering as needed. • Assist with complex support escalations and known ‑ issue reviews in partnership with Support, Product, and Engineering teams. • Coordinate cross ‑ functionally with Product, Support, Sales, Services, and Renewals to ensure aligned resolution of technical issues and consistent communication to customers. • Translate product releases, technical changes, and known issues into clear guidance for customers and internal stakeholders. • Support high ‑ risk, high ‑ impact, or strategic accounts by providing targeted technical intervention and stabilization as needed. • Participate in internal account strategy discussions, helping CSMs assess technical risk and opportunity. • Contribute to renewal support by providing technical clarity, expectation setting, and value reinforcement during renewal motions. • Identify when customer needs exceed standard support and help position appropriate Professional Services engagement. • Support Customer Success at scale through ad ‑ hoc technical engagements. • Share technical best practices, repeatable insights, and lessons learned to improve adoption and efficiency across the Customer Success organization. • Maintain strong working knowledge of Blackboard product architecture, integrations, and higher ‑ education technical environments. • Operate within defined rules of engagement and SLAs for Strategist requests and customer support. • Provide feedback, guidance, or support for special projects as requested. • Travel up to 25% of the time.

• Developing strong relationships with customers centered on ensuring their success • Executing prescriptive playbooks based on customer need • Conducting partnership reviews with customers • Promoting customer engagement in the online Blackboard Community • Working with Marketing to organize engaging webinars and events • Assisting Regional Sales Managers with opportunities for cross-sell and upsell • Serving as an internal advocate for the customer • Maintaining accurate records of key contacts and engagements • Projecting a favorable public image of the company

• Own Blackboard’s global events strategy and execution • Build and manage the global events calendar and prioritization framework • Own the global events budget with full accountability for spend • Own all logistics for global events • Build and own the full communications infrastructure surrounding every event • Build and own the operational relationship with Sales, CSMs, Sales Enablement, and Solution Engineering

• Documenting customer issues, reproducing and gathering details on reported problems through resolution or escalation to Tier 2 • Drafting, reviewing, and publishing product bugs/fixes into our Knowledge Base • Representing the Customer Support department in various support meetings or reviews with both internal product teams as well as external customers • Providing outstanding customer service with every interaction by representing the voice of the customer, making their issue your issue until resolved

• Founding designer for the product and the brand around it • Design and build new AI features end to end • Help shape how the product looks, feels, and behaves alongside the product lead • Ship UI to engineering through Subframe • Run user testing and feed what you learn back into the work • Contribute to the design system as it grows • Hold a high bar on typography, layout, motion, and detail • Weigh in on product direction and priorities

• Own the integrated campaign calendar for new logo acquisition in the Business & Government segment, with pipeline targets defined for every program. • Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets. • Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration. • Design and run ABM programs for target accounts across the Business & Government universe — account-based thinking is core to this role, not optional. • Support Blackboard’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching. • Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation. • Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team. • Own Blackboard’s presence at third-party conferences in Business & Government, including DevLearn, ATD, and other sector events. • Manage regional field activation programs tied to pipeline goals in specific accounts or geographies. • Build and own post-event attribution models: every event investment is measured against pipeline sourced, pipeline influenced, and closed won contribution. • Own a direct pipeline contribution target — not just activity metrics. You hold a number, review it weekly, and course-correct when programs underperform. • Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them.

• Managing the resolution of technical issues for a distinct set of customers • Troubleshooting complex web applications • Providing excellent customer management • Analyzing trends associated with the assigned customer base • Prioritizing numerous issues of varying severity • Collaborating extensively with peers • Drafting and reviewing Knowledge Base articles