Anthology Careers

• Own and manage attribution and revenue intelligence • Build and maintain institutional data architecture • Oversee marketing operations, including CRM administration • Manage MarTech stack and vendor relationships • Define AI automation roadmap and implement AI-native workflows • Build and lead an AI-native SDR/BDR program focused on high-value engagement

• design and build new AI features end to end • help shape how the product looks, feels, and behaves alongside the product lead • ship UI to engineering through Subframe • run user testing and feed what you learn back into the work • contribute to the design system as it grows • hold a high bar on typography, layout, motion, and detail • weigh in on product direction and priorities

• The VP of Revenue Marketing owns the pipeline engine. • Responsible for demand generation, digital marketing, field marketing across North America and international markets. • Owns strategy for content and SEO infrastructure, and industry events. • Collaborates with Sales organization on lead quality and account-based programs. • Owns web strategy and optimizes for conversion. • Manages AI-native campaign execution and raises AI fluency within the team.

• Manage the maintenance and expansion of Anthology’s Federal and State compliance programs • Help build Blackboard’s State/FedRAMP portfolios • Actively involved in emerging DISA compliance-related workstreams • Ensure policies, practices, and procedures are followed by direct reports, customers, and stakeholders • Responsible for State and Federal regulatory compliance in consultation with the CISO, Finance, Sales, and Legal teams • Provide subject matter expertise for FedRAMP and NIST 800-53 compliance standards and regulations • Own management and execution of the external audit calendar in consultation with business processes and agency/state sponsors • Lead completion of corrective and preventive actions for findings of Compliance audits • Ensure systems vulnerability and penetration tests are executed per standards and results communicated • Work with operational teams to reassess remediated systems • Ensure continuous monitoring reporting is conducted • Ensure annual reviews and updates of System Security Plans are conducted • Assist in identifying business process improvements and partner with stakeholders to identify approaches to compliance readiness • Collaborate cross-functionally to drive, track, and resolve all aspects of Compliance readiness and audit execution • Assist with forecasting, planning, and risk assessment relevant to expanding compliance program • Maintain and apply current industry knowledge and best practices • Project management including analysis of business requirements, creating and updating project plans • Mentor and cross-train team members to achieve business objectives • Develop metrics and dashboards for reporting on Regulatory Compliance programs

• Own the integrated campaign calendar for new logo acquisition in the North America Higher Ed segment, with pipeline targets defined for every program • Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets • Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration • Design and run ABM programs for target accounts across the Higher Ed universe — account-based thinking is core to this role, not optional • Support Blackboard’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching • Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation • Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team • Own Blackboard’s presence at third-party conferences in North America, including EDUCAUSE and other Higher Ed sector events • Manage regional field activation programs — road shows, executive dinners, partner-hosted events — tied to pipeline goals in specific accounts or geographies • Serve as a key campaign contributor to BbT26, Blackboard’s flagship customer event, ensuring field and campaign strategies are coordinated • Build and own post-event attribution models: every event investment is measured against pipeline sourced, pipeline influenced, and closed won contribution • Own a direct pipeline contribution target — not just activity metrics. You hold a number, review it weekly, and course-correct when programs underperform • Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them • Leverage intent data and buying signals from the Marketing Intelligence team to prioritize campaign audiences and personalize outreach • Build and maintain multi-touch attribution to ensure campaign contribution is accurately captured across the full funnel • Flag expansion signals — customer engagement patterns, advocacy activity, product usage — to the Customer Growth & Advocacy team so post-sale programs can act on them • Brief and collaborate with Content and Brand teams to develop campaign assets: landing pages, nurture emails, one-pagers, and digital ads • Coordinate with Marketing Ops to ensure proper list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce • Align with Product Marketing on sales enablement and ensure campaign messaging is consistent across GTM teams • Develop field-specific assets — event booth briefs, executive event guides, post-event nurture sequences — that connect field presence to campaign pipeline • Own campaign performance reporting: pipeline contribution, MQL-to-SQL ratios, closed won rates, cost per opportunity, and event ROI • Continuously test and optimize campaign elements — messaging, creative, CTAs, audience segments — to improve performance • Present campaign results and recommendations at weekly pipeline reviews; come with a point of view, not just a dashboard • Influence without authority: work across Sales, CS, and Marketing to ensure campaigns are well-supported and properly credited

• Ensures that customers see value throughout their entire Blackboard journey • Engages with customers to understand their goals and create plans that achieve partnership objectives • Works collaboratively with other Blackboard teams to ensure customers receive appropriate support, resources, and services • Assists account team members in identifying expansion (sales and services) opportunities • Supports, demonstrates, and proves the value of technologies for customers • Listens and engages to understand customers’ educational strategies and initiatives • Designs the right solution set for each customer to achieve maximum value • Maintains expert-level knowledge and domain proficiency in a range of products • Participates in customer discovery calls and creates account value proposals • Manages and delivers high quality technical validation events

• Own the end-to-end revenue operating model across Sales, Marketing, and Fulfillment • Lead annual and quarterly planning processes, including quota setting, territory design, and capacity planning • Translate company growth objectives into actionable GTM strategies and operational plans • Serve as the primary link between Finance and GTM, ensuring alignment between revenue forecasts, financial plans, and business performance • Own global revenue forecasting processes and accuracy, providing clear visibility to executive leadership • Define and manage pipeline coverage models, funnel metrics, and conversion benchmarks • Establish operating cadence including forecast calls, pipeline reviews, and quarterly business reviews • Deliver data-driven insights to inform executive decision-making and resource allocation • Design and scale processes across the full customer lifecycle (lead → opportunity → close → expansion → renewal) • Optimize lead management, routing, and conversion across Marketing and Sales Development • Identify and remove friction in the sales process to improve productivity, win rates, and cycle times • Standardize reporting and performance tracking across the GTM organization • Own the Revenue Operations technology stack (CRM, CPQ, marketing automation, and analytics tools) • Ensure data integrity, governance, and consistency across systems • Lead system enhancements, integrations, and automation initiatives to support scale • Evaluate and implement new technologies, including AI-driven tools, to improve GTM efficiency • Partner closely with Sales, Marketing, Customer Success, Product, and Finance to align on GTM strategy and execution • Provide operational and market insights to influence product, pricing, and growth strategies • Ensure seamless handoffs and accountability across the customer lifecycle • Act as a trusted advisor to executive leadership on revenue performance and operational strategy • Build and lead a high-performing global Revenue Operations organization • Develop strong leaders and create a scalable team structure aligned to business growth • Establish a culture of accountability, continuous improvement, and data-driven decision-making • Mentor and develop future leaders across the GTM organization

• Drive improvements to proposal workflows, tools, and engagement models to increase efficiency, scalability, and response speed • Act as a strategic partner to sales leadership, product teams, marketing, finance, and legal to shape positioning, messaging, and response direction • Lead proposal strategy across complex opportunities, ensuring responses are aligned with win themes, customer needs, and revenue objectives • Oversee the full proposal lifecycle while setting clear standards for quality, messaging, and consistency across regions • Serve as both functional leader and active contributor, stepping in to lead or support high-impact proposals, complex opportunities, or priority accounts • Ensure proposal resources are focused on the highest-value opportunities, balancing responsiveness with strategic impact and supporting enterprise sales cycles • Mentor and develop proposal professionals while establishing clear expectations for quality, accountability, and performance • Use data and insights to evaluate proposal effectiveness, identify trends in win/loss outcomes, and improve response quality, efficiency, and impact over time • Maintain and evolve a centralized response library to ensure consistency, speed, and alignment across regions, while reducing duplication and improving response quality • Ensure proposals align with regulatory, contractual, and company standards in partnership with legal and compliance teams

• You will design, architect, and build the core system — a stateful, multi-layer architecture spanning data ingestion, decision logic, and AI-powered delivery • You will establish the norms, the workflows, and the standards for how AI-native development actually works at scale on a small team • You will own the full technical vision and be accountable for it • Establish an AI-native development culture: AI tools as the default, human judgment as the filter • Hire and mentor a small senior team (2–3 Product Engineers) as the product scales from v1 to v2

• Product Surfaces • Student-facing product interfaces — the core user experience that learners interact with daily • Real-time features that surface AI intelligence in ways that feel immediate and useful, not mechanical • Responsive, performant UI built on a shared component library • Backend & AI Integration • API routes and backend services connecting the user interface to the intelligence and data layers • AI orchestration integration: streaming responses, agent outputs, structured recommendations in context • Event-driven ingestion pipelines that translate platform activity into structured, reliable signals • Data & Infrastructure • Storage architecture and schema design for persistent user state — built to evolve as the product grows • Deployment infrastructure, CI/CD, and environment management — no dedicated DevOps to hand off to • Data access controls and audit logging that satisfy institutional security and compliance requirements • Quality & Velocity • End-to-end feature ownership from spec to production — including testing, monitoring, and iteration • Active use of AI-assisted development tooling to maintain high output without sacrificing code quality • Contribution to shared component libraries and codebase standards as the team grows • Stay on the bleeding edge of the AI ecosystem — Claude Code, Cursor, OpenAI Agent SDK, MCPs, and whatever comes next. • When a better way to build exists, find it and bring it in. • Please include a link to your portfolio/GitHub as part of your application.