• Own the production of PMM content across HackerOne's product portfolio: sales decks, solution briefs, web copy, competitive comparisons, and field enablement materials • Support messaging and positioning development by contributing research, drafts, and iteration based on feedback from senior marketers and field teams • Coordinate cross-functionally on product launches, managing your own asset workstreams, tracking timelines, and flagging blockers early • Conduct competitive and market research to keep the team current on the vulnerability management landscape and shifting buyer priorities • Partner with sales and sales engineering to understand what's resonating in the field and translate those signals into sharper content • Synthesize voice-of-customer inputs, from sales calls, partner engagements, win/loss data, and customer conversations, to sharpen positioning over time • Collaborate with content, demand generation, and design to ensure PMM narratives carry through campaigns and programs • Use AI tools to accelerate content production, market and competitive research, data synthesis, and analysis; this is an expected part of how the role operates, not an optional add-on

• Be a strategic talent advisor to Go-to-Market (GTM) and Sales hiring managers by proactively collecting, analyzing, and using external talent insights and internal data to set expectations, recommend optimal hiring approaches, and drive calibration with hiring teams. • Own end-to-end recruitment for GTM roles, using your business acumen to identify, proactively source, and hire qualified talent. • Guide hiring teams on interview best practices, helping to build structured interview plans and panels that leverage skills-informed assessments and mitigate bias. • Build and maintain trusted, collaborative relationships with GTM hiring managers, HRBPs, and other cross-function partners. • Use AI, tools, and technology to stay up-to-date on recruiting best practices, emerging sourcing techniques, interview innovations, and workplace trends. • Deliver a positive candidate journey and experience through defined processes and ensuring consistent, values-aligned communication across all interview stages. • Communicate and negotiate effectively and diplomatically across offer structures that include equity and variable (commission).

• Own End-to-End Product GTM Strategy and Execution. Define and drive the full go-to-market motion for Life360 Ads products, from pre-launch readiness through field activation and adoption. That means building the GTM plan, setting the launch calendar, coordinating cross-functional go/no-go readiness across Product, Marketing, Sales, and Legal, and making sure every new product or solution hits the market with a crisp narrative, trained sellers, and the tools they need to win from day one. • Influence the Ads Product Roadmap. Partner with Product and Sales leadership to represent the voice of the advertiser and seller in roadmap discussions, bringing competitive analysis, vertical market trends, and closed-loop feedback that shapes prioritization and direction. • Build Verticalized, Outcomes-Oriented Solutions. Translate product capabilities into solutions designed around specific verticals (retail, QSR, auto, CPG, etc.) and tied to real advertiser outcomes like store visits, purchase lift, and household reach. Make the pitch obvious and the value undeniable. • Drive Sales Enablement. Define what sellers need to win and build the infrastructure to get it to them: training, narratives, vertical solution packaging, and collateral that actually gets used in the field. Set the standard and measure what works.

• Owns the go-to-market strategy for Blackboard’s products in the federal, state and local government, and corporate/workforce learning markets • Drive the GTM strategy across the company for BizGov • Own positioning and messaging for the BizGov segment • Maintain and update positioning documentation • Lead go-to-market strategy discussions and planning for campaigns • Own competitive intelligence for the BizGov segment • Build and maintain the sales enablement materials • Support new logo and customer marketing campaigns