• Drive top-of-funnel for our prediction-markets and crypto-exchange-infrastructure business • Own content, community, and lead generation • Building the Shift brand on X and Reddit • Owning our social and written content calendar • Work directly with our sales and partnerships team to turn signal into pipeline • Help set the standard for how we build our brand as we scale

• Own web optimization and A/B testing in partnership with the demand-gen team. • Own the web-side execution of AEO in partnership with the AEO lead. • Run webflow.com as a 'living' website, not a project that ships and stops. • Turn webflow.com into an account-level pipeline engine. • Build and ship landing pages and site experiences end to end in-platform.

• Own a Product Category: Take full ownership of acquisition performance for your category. You will be the person who knows these numbers better than anyone, spots risks early rather than explaining them after the fact, and brings recommendations rather than questions so we can dig in together. • Own the Unit Economics: Hands-on data analysis is core to this role. Dig into the numbers to learn how your category really behaves on CAC, LTV to CAC, contribution margin, and payback, and care about growing efficiently. We will want your view on where the next dollar works hardest. • Execute Daily In-Platform: Build, launch, and optimize campaigns across Meta, Google, YouTube, and emerging channels. Budget pacing, bid strategy, audience structure, and the daily judgment calls that hold performance on target are yours. • Diagnose the Why: Look past the dashboard. When a metric moves, chase down the mechanism behind it and help the team understand what it means for the next decision. • Run a Real Testing Roadmap: Keep a forward-looking queue of creative, audience, and landing page tests. Write the hypothesis first, measure it honestly, and write down what you learned so the whole team compounds on it. Test the ideas you are not yet convinced by, because the read matters more than being right. • Brief and Ship Performance Creative: Partner with our creative strategists to turn customer insight and performance data into briefs, then see it through with internal creative and external partners until the assets are live and learning. • Drive Funnel and Conversion Optimization: Find the friction in our user journey, propose landing page and onboarding flow tests, and work alongside product and engineering to ship them. • Grow Into Strategic Channel Planning: Start by leading the tests and the readouts. With coaching from the Director, build toward owning the quarterly plan for your category, sizing the budget case with data, and making the argument for it yourself.

• Governance and development of initiatives with multiple stakeholders (tech teams, communications, franchisees, etc.) • Mapping pain points and opportunities • Managing the work plan • Executive-level discussions and presentations • Building bridges and leading cross-functional teams to deliver challenging projects, leveraging strong communication and influencing skills • Developing innovative and impactful solutions for the future of the direct sales channel, focusing on increasing efficiency, conversion and franchisee profitability (initial focus on the self-onboarding journey for new resellers in the direct sales channel) • Managing complex projects with multiple stakeholders, from defining strategic direction and planning through implementation and monitoring results • Analyzing data, identifying opportunities and building scenarios for channel definition and evolution • Identifying structural pillars and bottlenecks, coordinating with the franchise network and support areas to unblock processes and issues and ensure initiative progress • Running pilots with the franchise network and internal teams, structuring objectives, hypotheses, result tracking and rollout plans.