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Modern work management platform
Principal Campaign Marketing Manager
Location
United States
Posted
108 days ago
Salary
$147.5K - $192.5K / year
Seniority
Lead
Job Description
Principal Campaign Marketing Manager
Smartsheet
• Develop a deep understanding of the buyer persona and pain points • Work with the Content strategy and Product Marketing teams to develop engaging campaign messaging. • Understand business and campaign goals and work with cross-functional teams to create a plan to achieve those • Heavily contributes to quarterly campaign planning and reporting • Heavily contributes to annual marketing strategy with an eye on the vision and MBOs • Work with Content, Corporate Communications, Field Marketing and Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap. • Develops quarterly campaign plan • Work with cross functional teams to execute campaign tactics • Lead programs and initiatives that involve participation from multiple campaigns • Shares best practices with campaign marketing counterparts and the greater Marketing org • Consistently looks for opportunities to improve campaign processes or cross functional collaboration • Offers new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals • Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans. • Build repeatable tactic toolkits for optimal performance • Strong analytical skills to test, track and report out results and present them confidently • Offers suggestions for new ways to inspect result and measure performance of campaigns • Directly contributes to Quarterly Business Reviews with insights and suggestions for improvement
Job Requirements
- 10+ years SaaS B2B Marketing experience
- 4+ years Campaign management experience
- Strong influencing ability and executive presence
- Excellent communications and organizational skills
- Proven ability to work and thrive in a fast-paced environment
- Comfortable managing multiple demands and meeting tight deadlines
- Experience working at a growing company.
Benefits
- Medical/vision and dental coverage options for full-time employees
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Sick Time Off
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
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