Bridge

• Own the product vision: Define and evangelize a multi-year product strategy across Bridge’s curation businesses — one that is differentiated, commercially grounded, and built to scale. • Drive Bridge’s curation business product roadmap end-to-end, balancing internal platform capabilities with evolving buyer and seller demand. • Stay ahead of structural changes in the programmatic ecosystem and translate those signals into proactive product decisions. • Establish internal buy-in and alignment for the product vision across leadership and represent Bridge’s product perspective externally. • Work in close partnership with senior product leadership across the organization to keep the curation roadmap connected to Bridge's company-wide product vision and GTM priorities. • Develop and manage the full product development lifecycle — from discovery through launch and long-term evolution. • Partner closely with Sales and Marketing to ensure products are built for how the market buys. • Identify and pursue opportunities to extend Bridge’s product footprint beyond current offerings. • Define success metrics for every product surface and hold the team accountable to outcomes. • Recruit, develop, mentor, and hold accountable a team of product managers.

• Build and work your own pipeline of media companies, publishers, and agencies — you don’t wait for leads, you create them • Run the full sales cycle, from first conversation to signed deal, and own the number • Carry the most strategic and complex accounts in the territory, with full accountability for retention, expansion, and revenue targets • Find upsell and cross-sell opportunities by actually knowing each client’s goals, budget cycles, and competition • Watch account health and step in early to protect revenue that’s at risk • Be a real partner, not just a point of contact — connect Bridge’s solutions to what each client is genuinely trying to accomplish • Run business reviews and exec check-ins that prove the value you’re delivering and open the next conversation • Engage at the executive level and build credibility with senior decision-makers, not just day-to-day contacts • Turn client performance data into plain-language insights that drive more adoption and more spend • Build relationships wide and deep — from the people using Bridge every day to the execs who sign off • Get into new buyers, budget holders, and decision-makers inside the accounts you already have • Become the advisor clients call before they decide, not after • Build the account-specific positioning, pitch materials, and playbooks that help you and other sellers move faster • Support complex and enterprise deals with deal structuring and executive engagement • Work closely with product, marketing, and operations to deliver for clients without the dropped handoffs

• Source, negotiate, and close high-value commercial data and measurement partnerships to unlock revenue opportunities and expand the data ecosystem. • Structure complex licensing agreements, pricing models, and ROI forecasts that align with margin requirements and client performance objectives. • Maintain an active network of agency principals, media directors, and trading desk leads across your territory • Represent the brand at industry forums to evangelize differentiated data strategies and cultivate new commercial relationships. • Direct complex deals from inception to execution, identifying potential risks and developing contingency plans to ensure hit milestones. • Own day-to-day vendor relationships and QBRs, negotiating scopes and troubleshooting integrations to maximize deliverable quality. • Collaborate with Customer Success to ensure smooth onboarding and account handoffs that set up long-term retention

• Source, plan, manage, and execute the full calendar of marketing events — trade shows, conferences, webinars, field events, and customer gatherings — from concept through post-event follow-up. • Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution. • Partner with Demand Generation to capture, route, and report on event-sourced leads and pipeline. • Measure event ROI and continuously refine the event mix based on performance. • Serve as the day-to-day owner of the company website — content updates, page builds, landing pages, and ongoing maintenance. • Coordinate with the design/creative agency on UX, design, and landing page creative. • Manage SEO hygiene, site performance, and analytics instrumentation. • Ensure the site stays current, on-brand, and aligned with active campaigns and launches. • Direct the content production pipeline as a measurable program — prioritizing what gets produced against marketing goals, managing throughput and quality across contributors, and reporting on content performance and impact. • Coordinate freelance content support and creative resources to deliver assets on time and on brand. • Partner with Product Marketing on the production of customer stories, sales collateral, and launch content. • Maintain a central content library and ensure version control and brand consistency. • Own and administer the marketing technology stack (e.g., marketing automation, CMS, CRM integration points). • Build and maintain campaign workflows, lead routing, lifecycle stages, and data hygiene. • Support reporting and attribution in partnership with Demand Generation, ensuring clean and reliable data. • Document and improve marketing processes so a small team can operate efficiently and scale. • Act as the primary point of contact and project manager for external partners — design/creative agency, freelancers, and event vendors. • Manage scopes, timelines, deliverables, and budgets across vendors to keep work on track. • Maintain vendor relationships and ensure work meets quality and brand standards.

• Establish Bridge’s presence in the franchise world — identify, prioritize, and pursue the franchisors, franchisee networks, national ad funds / co-ops, and supporting agencies that represent Bridge’s highest-value opportunity. • Build pipeline through proactive outbound — own the full hunt from prospecting and qualification through close, defining and refining the sales motion as you go. • Develop relationships across the franchise org — corporate/brand marketing, field and local marketing, national ad fund stakeholders, ad ops, and agency partners — at the line-of-business and decision-maker level. • Provide thought leadership on people-based customer acquisition and deterministic, person-level attribution for multi-location businesses, aligning Bridge’s platform with each brand’s growth objectives and regulatory/privacy requirements. • Lead proactive expansion recommendations — new use cases, channels, markets, and lines of business — turning initial footholds into enterprise relationships. • Protect and grow the revenue you win — monitor account health, get ahead of risk early, and turn initial footholds into expanding, multi-year relationships. • Turn client performance data into plain-language insights that drive deeper adoption and increased spend. • Partner with Bridge’s data, product, client success, and technical teams to scope and deliver franchise-specific solutions: local audiences, multi-location measurement, co-op attribution, and custom data partnerships. • Contribute to platform and roadmap discussions, carrying the voice of the franchise category back into Bridge’s product priorities. • Build reference accounts and case studies, and partner with marketing to showcase client outcomes on stage at industry events and in Bridge’s editorial and thought-leadership channels. • Lead business reviews, planning sessions, and hosted events with key clients and their teams. • Establish the internal connections across Bridge that ensure seamless cross-functional support as the category scales — and lay the foundation for the team you’ll eventually build.

• Own the product vision: Define and evangelize a multi-year product strategy across Bridge’s data, media, and activation businesses — one that is differentiated, commercially grounded, and built to scale. • Lead activation strategy: Own Bridge's audience creation, media activation and attribution roadmap — from data delivery and omni-channel campaign deployments through reporting and attribution — ensuring our activation business keeps pace alongside customer expectations, partner integrations, channel expansion, and evolving buyer workflows. • Anticipate market shifts: Stay ahead of structural changes in the programmatic ecosystem — identity deprecation, data clean rooms, AI-driven targeting — and translate those signals into proactive product decisions. • Build the narrative: Establish internal buy-in and alignment for the product vision across leadership, and represent Bridge’s product perspective externally through thought leadership, industry events, and published POVs. • Drive the roadmap: Develop and manage the full product development lifecycle — from discovery through launch and long-term evolution — aligned with company objectives and cross-functional priorities. • Scale activation infrastructure: Drive product decisions on audience onboarding, segment creation, and cross-channel delivery (social, CTV, programmatic, email) to ensure activation products remain competitive and drive growth. • Enable commercial outcomes: Partner closely with Sales and Marketing to ensure products are built for how the market buys, with clear packaging, positioning, and go-to-market readiness built in from the start. • Expand the portfolio: Identify and pursue opportunities to extend Bridge’s product footprint beyond current offerings — through organic development, partnerships, or adjacencies informed by customer and market intelligence. • Measure what matters: Define success metrics for every product surface and hold the team accountable to outcomes: revenue growth, adoption, retention, margin, and market differentiation. • Build a world-class team: Recruit, develop, mentor, and hold accountable a team of product managers — creating a culture of clarity, ownership, and high performance. • Lead cross-functionally: Collaborate across Technology, Data, Marketing, and Sales to deliver cohesive product experiences and ensure the broader organization executes against a shared vision. • Champion continuous improvement: Foster an environment where feedback loops are tight, decisions are data-informed, and the team is always raising its own bar.

• Drive a product roadmap that grows revenue, customer adoption, margin, and market share • Develop and manage the full product development lifecycle aligned with company objectives and cross-functional initiatives • Lead, develop, mentor, and hold accountable a team of product managers • Collaborate across Technology, Data, Marketing, and Sales to deliver cohesive product experiences • Understand industry trends and align Bridge's product strategy accordingly • Improve existing products and expand the portfolio beyond Bridge's current offerings • Establish internal buy-in and alignment for the product vision • Deliver thought leadership in adtech and/or data products, with a strong point of view on industry trends and best practices • Maintain a strong commitment to continuous improvement, fostering high-performing team cultures, and leading with integrity, accountability, and collaboration • Be able to translate complex data signals and media ecosystem dynamics into product decisions that drive measurable outcomes • Define and lead curation business product strategy, balancing internal capabilities with market demand to build a differentiated, scalable solution

• Build and work your own pipeline of media companies, publishers, and agencies – you don’t wait for leads, you create them • Run the full sales cycle, from first conversation to signed deal, and own the number • Carry the most strategic and complex accounts in the territory, with full accountability for retention, expansion, and revenue targets • Find upsell and cross-sell opportunities by actually knowing each client’s goals, budget cycles, and competition • Watch account health and step in early to protect revenue that’s at risk • Be a real partner, not just a point of contact – connect Bridge’s solutions to what each client is genuinely trying to accomplish • Run business reviews and exec check-ins that prove the value you’re delivering and open the next conversation • Engage at the executive level and build credibility with senior decision-makers, not just day-to-day contacts • Turn client performance data into plain-language insights that drive more adoption and more spend • Build relationships wide and deep – from the people using Bridge every day to the execs who sign off • Get into new buyers, budget holders, and decision-makers inside the accounts you already have • Become the advisor clients call before they decide, not after • Build the account-specific positioning, pitch materials, and playbooks that help you and other sellers move faster • Support complex and enterprise deals with deal structuring and executive engagement • Work closely with product, marketing, and operations to deliver for clients without the dropped handoffs

• Design and produce sales presentations, pitch decks, and proposal templates that reflect BRIDGE's brand system • Create one-sheeters and sales collateral for the sales and account teams • Design paid media creative across BRIDGE’s digital channels (display, social, programmatic) • Design and lay out internal and external email newsletters and customer communications • Produce event and trade show materials including signage, booth graphics, and printed collateral • Uphold BRIDGE's brand identity standards across every asset - color, typography, logo usage, shape language, and layout • Update and maintain visual elements on the BRIDGE website - including graphics, imagery, banners, and landing page assets - to keep the site current and on-brand • Evolve and extend the brand system as needed under the direction of the head of marketing • Maintain organized libraries of brand assets, templates, and design files for team use • Partner with marketing, sales, and account teams to turn briefs into production-ready creative on deadline • Manage multiple concurrent design requests across teams and prioritize based on business need • Prepare files for print, digital delivery, and partner specifications • Ensure every asset meets brand standards before it leaves the company

• Own and actively manage a defined product domain within the BR-DGE platform, becoming a trusted subject matter expert in areas such as vaulting, tokenisation, risk engines and / or specific third-party integrations. • Partner closely with the engineering team to support the delivery of roadmap priorities through stand-ups, refinement, and ongoing squad collaboration. • Break down complex product and business requirements into clear user stories and robust acceptance criteria. • Refine requirements with a diverse range of internal stakeholders, merchants, and external partners such as Payment Service Providers (PSPs). • Work collaboratively with other Product Owners across interconnected domains to align priorities, manage dependencies, and share best practices.